Matt Shaw

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Sightings (7)

Spotted around the media universe

Q&A on PR Council Rebranding: 'Industry Needs a Differentiator' - Posted October 28, 2014
Last week, the former Council of PR Firms announced a change: going forward, it would be known as The PR Council, with recently-promoted Chairman Christopher Graves of Ogilvy as its new chair. Here's the quick video used to introduce the repositioning last week: While ... [FishbowlDC]

What Is PR Becoming? - Posted September 20, 2013
It's the question of the day/year/decade, and our friend Matt Shaw, director of communications at the Council of Public Relations Firms wrote ... [FishbowlDC]

Smaller Specialty Firms Competing with the Biggest Names in PR - Posted February 19, 2013
A recent story in Crain's New York Business is of particular interest to us because it highlights a theoretical PR industry of the future in which specialization is the key to success. As we a... [FishbowlDC]

Guest Post: 'Is Anybody Stressed Yet?' - Posted December 15, 2010
Publicists are stressed. Even when PR is cited as a good career path, the caveat is the stress leve... [FishbowlDC]

Looking at Social Media Costs: $400 for a Tweet Up, $15k a Month for Training - Posted October 1, 2009
Just when one thinks the hype cycle around social media marketing has potentially peaked, one realizes that it's not even close. That brings us to today's story in The Wall Street Journal on social media services and what different firms are charging. Bac... [FishbowlDC]

Do Former Journalists Make Good PR Pros? - Posted June 1, 2009
PRWeek editor-in-chief Keith O'Brien left the publication for a position at Attention PR last month. More recently LA Times techn... [FishbowlDC]

American Association of Advertising Agencies Rebrands, Looks to PR? - Posted April 29, 2009
The American Association of Advertising Agencies is doing a little PR and branding work on itself. The association's president and chief executive Nancy Hill, "announced the group would now go by the name 4A's, since the "American" was too limited (advertisers do business internationally), as was "Advertising Agencies" (firms now offer... [FishbowlDC]