Matt Wood

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Sightings (2)

Spotted around the media universe

Eleven Gets Strange, Creepy in Marathon Effort for Virgin America - Posted October 15, 2014
San Francisco agency Eleven has a strange new campaign for Virgin America centered around an extremely long online video. The ad, entitled "Have you been flying BLAH Airlines?" depicts, in real time, a flight on the imagined rival airline from Newark to San Francisco: a five hour and forty-five minute flight. If... [AgencySpy]

Sears' Diehard Batteries Will Survive the Zombie Apocalypse - Posted October 14, 2013
Including a narrative is usually a good way for a commercial to hook the audience with creativity, but this Y&R Midwest zombie spot for Sears actually overdoes the narrative focus to the point where the brand association is almost negligible. We know, zombies are popular, but it seems like the... [AgencySpy]