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Sightings (14)

Spotted around the media universe

Mattel Shouldn't Let The Opportunities From Entrepreneur Barbie Slip Away - Posted June 23, 2014
Barbie has had many jobs (150, according to CNN), outfits, homes and houses. She's lately added a business suit and tech gadgets to her wardrobe with Entrepreneur Barbie, a... [FishbowlDC]

Finally! A Barbie-Like Doll With Realistic Proportions (But She Could Use a Better Catchphrase) - Posted March 7, 2014
When we first read that artist Nickolay Lamm was raising $95,000 on CrowdtiltOpen to create a Barbie-like doll with the proportions of an average, living, breathing young woman ... [FishbowlDC]

'Unapologetic' Barbie to Appear in Sports Illustrated Swimsuit Issue - Posted February 12, 2014
In a world in which ad campaigns are making headlines for saying "no" to Photoshop and some brands are committing to embr... [FishbowlDC]

Expion Unleashes Suite Of New Social Marketing Tools - Posted May 20, 2013
Social media software company Expion released a suite of new t... [AllFacebook]

Mattel Urges Customers: Save the Chocolate Bunnies (and the Children)! - Posted March 15, 2013
While some may relish in ravenously dismembering chocolate bunnies every Easter, there are those of us who feel guilty biting off their sweet little ears. Now, toymaker Mattel has decided to cash in on that too-cute-to-eat-guilt by encouraging shoppers to help stop the senseless annihilation of countless chocolate bunnies. How? By... [FishbowlDC]

How Brands Use Games to Develop Better Products and PR Campaigns - Posted February 28, 2013
Gamification: it's a relatively new buzzword, but you've probably been hearing a lot about it lately. Why? Because it's now clear that digital games go well beyond your XBox and Farmville accounts. All kinds of brands can use games to promote their products: here, for example, Edelman PR's Robert Phillips d... [FishbowlDC]

Barbie Puts Her Malibu Dreamhouse on the Market - Posted February 7, 2013
Did you know that Barbie split up with longtime beau Ken in 2004--or that her latest job descriptions include "... [FishbowlDC]

Barbie Caters to Dads This Christmas - Posted December 4, 2012
There is nothing a public relations professional loves more than the death of a stereotype--especially one as big as Barbie. For generations, whenever it came time to buy a present for a young son or niece, most shoppers would march into a ... [FishbowlDC]

'CR Magazine' Names Best Corporate Citizens - Posted March 3, 2011
[caption id="attachment_16456" align="alignleft" width="210" caption="A Johnson Controls engineer examining a battery that will power a hybrid electric vehicle. Photo: Dan Irving, Johnson Controls"][/caption] Topping ... [FishbowlDC]

Digital Influencers Rule at Advertising Week Panel - Posted October 1, 2010
[caption id="attachment_5499" align="alignleft" width="286" caption="Left to right: Joe Penna, "MysteryGuitarMan" on YouTube; iJustine, Web celeb; Jason Harris, Mekanism ; Ivy Ross, GAP; Jill Fletcher, Virgin America"][/caption] Companies' use of digital influencers to generate buzz has become increasingly popular and has cr... [FishbowlDC]

Not The LAT In 90 Seconds - Posted August 21, 2008
Our favorite fake newspaper is back (no offense to The Onion). Here are some highlights: Sam Zell buys California: He replaces the legislature with a Magic 8 Ball and orders a 15 percent reduction in the number of state re... [FishbowlLA]

Watch the Box: Toy Box - Posted February 6, 2008
NBC has bravely plunged into a world of series without pilots, ordering six episodes of Kath and Kim from Reveille (no surprise there)starring Molly Shannon and Selma Blair. The show, based on an Australian series, concerns itself with a self-absorbed woman and her 40ish divorced mom--Shannon, who... [FishbowlLA]

Mattel Sues Over X-Rated Barbie/Are Pamela Anderson, Anna Nicole Smith, Dozens of Others Next? - Posted August 22, 2007
In US District Court in Manhattan, Mattel filed suit against an adult entertainer named China Barbie over her use of the Barbie name. (Site appears to be down). ... [FishbowlLA]

LAT In 90 Seconds - Posted August 22, 2007
It Came From Outer Space: Today David Sarno presents the "second in a series of occasional Web Scout mysteries, in which we investigate some of the questions haunting the Web ente... [FishbowlLA]