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Mediabistro Circus: Making Sense of Social Media

How to create and sustain online communities that support your business

2. Highlights

Table of Contents

  1. Crib Sheet (PDF) PDF
    Download this outline and use it to take notes. Includes resources and other information.
  2. Highlights FREE!
  3. Kate Everett Thorp: The Four Key Areas of Social Media (20:20) 20:20 FREE!
    Social media have changed how we deliver, create and consume media. Kate Everett Thorp walks us through the four key areas of social media: control, content, marketing and community. Plus, the three rules of social media.
  4. Steve Rubel: PR and Social Media (19:09) 19:09 FREE!
    How to track digital trends through faint signals, watch lists, and hallucinations.
  5. Shawn Gold: Media Network Culture (19:28) 19:28 FREE!
    At the core of social networking are three basic things: self expression, connection, and discovery. The future of media is his generation of media users known as millennials.
  6. Steven Johnson: The Geographic Web (20:52) 20:52 FREE!
    The geographic web is what happens when social networking meets real world geography. The area we care about is much smaller than a neighborhood or our zip code. But it is also more scattered because there are other places we care about.
  7. Q & A (8:16) 8:16 FREE!
    How will digital curation affect the wisdom of the crowd concept? Can you also contribute to the websites you discover through

Video Details

While publishers scramble to build online sites, blogs, and social networks, a parallel new media universe is unfolding.

What’s the best way to fit social media into your business strategy? Before you start your own social network or set up a Facebook group for your new product, take some time to understand what people at the forefront of the field have learned.

This Mediabistro Circus panel features presentations by Kate Everett Thorp (founder, Real Girls Media Network), Shawn Gold (Social Approach, formerly of MySpace), Steven Johnson (author of The Ghost Map, Everything Bad Is Good For You), and Steve Rubel (senior vice president, Edelman). Our speakers lay out the principles that anchor successful sites, how to keep an eye on what’s new, and what this means for mainstream media.

5 videos
1 hour, 27 minutes total running time

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