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Sightings (6)

Spotted around the media universe

White House Expands on Anti-Sexual Assault PSA Campaign - Posted November 13, 2014
The mid-terms may have turned decisively against the Obama administration, but that doesn't mean that any of its initiatives -- the ones that don't require congressional approval, at least -- will slow down. One of those initiatives is the "It's On Us" PSA campaign that aims to encourage Americans to take action... [FishbowlDC]

We Hear: The North Face Business in Review - Posted November 6, 2014
The North Face is making a big push to expand its brand. At the end of October, the company launched a new campaign called "Your Land," its most expensive marketing effort to date; now a source tells us that it might have opened an agency review as well. First, the spot created... [GalleyCat]

Friday Odds and Ends - Posted September 26, 2014
-Mekanism gets you psyched up for Advertising Week with "The Industry in Focus" (video above). -Anti-tracking social media site Ello is struggling to keep up wit... [GalleyCat]

Mekanism Goes All the Way to The White House to Prevent Sexual Assault - Posted September 19, 2014
This newly released PSA created by Mekanism for a tiny, no-name client known as the United States government includes quite a few famous faces aligned behind a single cause: reducing sexual assault rates via personal responsibility. In fact, the spot begins with some (literal) in-your-face testimony from everyone's least favorite fictional creative... [GalleyCat]

Mekanism Employees Photoshop CEO Everywhere - Posted July 31, 2014
See, sometimes we get fun tips. Someone at San Francisco's Mekanism apparently proposed an in-house Photoshop battle beginning with this image of CEO Jason Harris: The campaign almost certainly won't win any Lions, ... [GalleyCat]

Digital Influencers Rule at Advertising Week Panel - Posted October 1, 2010
[caption id="attachment_5499" align="alignleft" width="286" caption="Left to right: Joe Penna, "MysteryGuitarMan" on YouTube; iJustine, Web celeb; Jason Harris, Mekanism ; Ivy Ross, GAP; Jill Fletcher, Virgin America"][/caption] Companies' use of digital influencers to generate buzz has become increasingly popular and has cr... [FishbowlDC]