Merrill Stubbs

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Hey, How'd You Use Social Media to Crowdsource A Cookbook, Food52?
Food52 cofounder Amanda Hesser discusses how to promote social engagement to fuel an editorial product.

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Food52's Founders Reveal The Ingredients For A Crowd-sourced Cookbook - Posted September 15, 2009
food52, a Web site devoted to creating a user-generated cookbook in one year, officially launched today. The site seeks to celebrate and highlight home cooks by asking readers to submit recipes that fit into various categories each week. Founders ... [Fishbowl NY]

Food52's Founders Reveal The Ingredients For A Crowd-sourced Cookbook - Posted September 15, 2009
food52, a Web site devoted to creating a user-generated cookbook in one year, officially launched today. The site seeks to celebrate and highlight home cooks by asking readers to submit recipes that fit into various categories each week. Founders ... [FishbowlNY]