Michael Cherenson

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Spotted around the media universe

PRSA Launches Advocacy Campaign, 'The Business Case for Public Relations' - Posted October 28, 2009
The Public Relations Society of America (PRSA) launched its re-designed website earlier this week, and in conjunction with the re-design also announced today a n... [PRNewser]

PRSA Seeks To Establish Industry Wide Measurement Standards - Posted September 17, 2009
PRSA CEO Michael Cherenson gives the best sound bite we've read in a while when it comes to PR measurement: Our fundamental goal is to change how the industry talks about what public relations accomplishes...Instead of meaningless catch phrases, such as 'create buzz,' our recommended approach focuses on identifying meaningful expressions of... [PRNewser]

PRSA CEO: "Now Is Not the Time to Hibernate. To Be Understood, You Have To Understand" - Posted June 23, 2009
Speaking at a PRSA conference in Florida, PRSA chair and CEO Michael Cherenson stressed to attendees that now is not the time to "hibernate" when it comes to the new media landscape. ... [PRNewser]

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