Michael Downing

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Sightings (11)

Spotted around the media universe

Adams&Partners Launches First-Ever thinkThin Campaign - Posted July 18, 2014
Newly-launched Venice,California-based agency Adams&Partners have debuted the first-ever campaign for thinkThin, which positions the "nutritionally balanced high protein bars" as something you don't have to feel guilty about -- unlike some other things. The 30-second "Runner" takes this idea in a somewhat uncomfortable direction, with a group of w... [AgencySpy]

McKinney Sticks it to iPad, Kindle for Samsung Galaxy Pro - Posted March 19, 2014
McKinney just launched a new campaign for Samsung's Galaxy Pro series called "It Can Do That." If that sounds a lot like Apple's "There's An App For That" 2009 campaign for the iPhone 3G, Samsung would probably welcome the comparison. Their 60-second television spot takes on Samsung's competitors in a very... [AgencySpy]

DDB Canada's Netflix 'Pep Talk' Falls Flat - Posted January 10, 2014
While Netflix is absolutely everywhere in the US, the streaming service has had some trouble catching on in Canada, where "research showed that Canadians struggled to see the value in the service." So how do you get Canadians to like something? Hockey, definitely hockey. So, DDB Canada Vancouver whipped up (and it... [AgencySpy]

David&Goliath Crafts New 'Beautifully Simple' Campaign for VIZIO - Posted December 6, 2013
LA-based agency David&Goliath has crafted a new campaign promoting VIZIO's M-Series Smart TV and VIZIO Sound Bar, complete with the new tagline, "Beautifully Simple." The TV campaign contains three new spots: "So Easy," "My Station" and "Tiny Dancer." Each of these was directed by Michael... [AgencySpy]

Samsung Galaxy S4: Great for Confused, Tired Young Dads - Posted June 5, 2013
Sure, 72andSunny and Samsung have had some fun comparing the latter's smartphones to Apple's in recent years, but in the last several months, it seems like the brand's finally getting over their complex and show... [AgencySpy]

Samsung Bombards Oscars, Complete with Tim Burton-Starring Spot - Posted February 25, 2013
Now that the fictional game, "Unicorn Apocalypse," created by 72andSunny in its ongoing campaign to promote Samsung Galaxy has come to fruition, where else to turn but the movie version and a pitch to the one and only ... [AgencySpy]

Samsung Tells a Meandering Tale About Unicorns, Business Things - Posted January 23, 2013
Hey, look! It's that dude who was on 30 Rock for a few seasons before they realized his character was totally worthless. This guy. Man, has that dude fallen on hard times or what? Let's all hope he gets back on his feet before things get worse. Anyway, the above 90-second spot... [AgencySpy]

VB&P, Healthy Choice Say Screw Your Diet - Posted September 14, 2012
"For years I thought I hated children's laughter. I had no idea, I was just hungry." In VB&P's first work for Healthy Choice since winning the business for the ConAgra brand back in May, one woman recounts her days with hardcore dieting gang the "No-Carb Queens." They destroy chicken wings and... [AgencySpy]

Notorious Web Foes Come to Life in Webroot Effort - Posted June 7, 2011
Nigeria messages, male enhancement spam,, singles in your area links: Three of the most wel... [AgencySpy]

Shaquille O'Neal Retirement Announcement a Slam-Dunk for Tout - Posted June 2, 2011
When National Basketball Association superstar and sure-fire Hall of Famer Shaquille O'Neal announced the end of his 19-year career, he didn't hold a traditional press conference at TD Garden, the home arena of his last club, the Boston Celtics. He didn't c... [SocialTimes.com]

Shaquille O'Neal Introduces The World To Tout - Posted June 1, 2011
... [Inside Mobile Apps]

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