Michael Jordan

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Behind the Swoosh: The Making of Nike's Greatest Commercials
Ad industry creatives chronicle the creation of Nike's most innovative and influential TV ad spots.

My First Big Break: Spike Lee
The movie man recalls working with Michael Jordan, gives advice to college students and, of course, shows off his new kicks.

Sightings (46)

Spotted around the media universe

The Martin Agency Brings Back Jordan for Hanes - Posted July 17, 2014
Michael Jordan is back (this time, thankfully, sans Hitler mustache) for Hanes in a new spot by The Martin Agency. The 30-second spot is Jordan's first appearance in a ... [AgencySpy]

FATHER'S DAY: Facebook Examines Common Likes Between Dads And Their Kids - Posted June 12, 2014
With Father's Day coming up Sunday, Facebook offered a look at ... [Lost Remote]

FATHER'S DAY: Facebook Examines Common Likes Between Dads And Their Kids - Posted June 12, 2014
With Father's Day coming up Sunday, Facebook offered a look at ... [AllFacebook]

From Howard Stern Intern to CBS Radio Exec - Posted March 12, 2014
There's a fun passage in Radio Ink 's cover story about Chris Oliviero, executive vice president of programming at CBS ... [morningmedianewsfeed]

From Howard Stern Intern to CBS Radio Exec - Posted March 12, 2014
There's a fun passage in Radio Ink 's cover story about Chris Oliviero, executive vice president of programming at CBS ... [FishbowlNY]

From London, Lifelong Knicks Fan Posts Pained Open Letter - Posted February 26, 2014
Although Nick Geltner (pictured) is currently working far away in England as a sports editor-producer, he grew up in New York and remains a die-hard Knicks fan. Watching f... [morningmedianewsfeed]

From London, Lifelong Knicks Fan Posts Pained Open Letter - Posted February 26, 2014
Although Nick Geltner (pictured) is currently working far away in England as a sports editor-producer, he grew up in New York and remains a die-hard Knicks fan. Watching f... [FishbowlNY]

Zambezi Rolls Out Part II of MJ Uncensored for NBA 2K - Posted November 13, 2013
On October 1, Zambezi released the first installment of an uncensored interview with Michael Jordan to coincide with the release of NBA 2K14. We're pleased to cover the release of the second part as MJ, known to be private over the years, opens up a bit... [AgencySpy]

'NBA2K14' Makes it 'Reign' in Lebron James-Starring Spot - Posted October 4, 2013
In a follow-up to the earlier NBA 2K14 spot which heralded Lebron James's first game cover, Zambezi returns with the official launch ad for the game featuring who most belie... [AgencySpy]

Three Career Superstitions for Friday the 13th - Posted September 13, 2013
Ooh, it's Friday the 13th! And with that spirit, let's talk about superstitions. The New York Post recently reported U.S. Open tennis champion Rafael Nadal ate the same exact meal every night at Tao in midtown Manhattan. Oth... [TVNewser]

King James Kicks Off Video Game Reign with 'NBA 2K14' - Posted June 7, 2013
LeBron James may have a South Beach mansion full of trophies, but until yesterday, he had yet to accomplish one basketball-related goal: gracing the cover of a video game. NBA 2K14 won't hit stores until the fall, but last night, viewers of the NBA Finals on ABC got to watch the... [AgencySpy]

Niche Marketing Sends Nike Sole Searching - Posted April 15, 2013
Chances are you, or someone you know, owns a pair of shoes. Now consider there are currently about 7.078 billion people on earth. That's how big and lucrative the shoe industry is, and for decades Nike has been at the forefront of shoe sales. But tim... [PRNewser]

STUDY: What Do Millennials Like On Facebook? - Posted April 10, 2013
One of the most important groups on Facebook -- in terms of marketing -- is millennials. These young adults are the most active on Facebo... [AllFacebook]

Watch as 15 Beyonces Dance in Front of a Mirror - Posted April 4, 2013
Who is your favorite Beyonce? Is it "Bootylicious" Beyonce? Sasha Fierce? "Crazy in Love" Beyonce? There's always the more traditional millionaire mogul/super-duper female role model Bey, the one who signed the Pepsi endorsement deal that brought us to this point. In "Mirrors," which c... [AgencySpy]

When Should Brands Drop Celebrity Spokesmen? - Posted February 21, 2013
Today brought the completely unsurprising news that Nike has suspended its contract with... [PRNewser]

Here's the First Spot for D-Wade's New Li-Ning Branded Shoes - Posted February 19, 2013
... [AgencySpy]

Shallcross Assumes CCO Post at Moroch - Posted February 11, 2013
Two years after joining up with Moroch as executive creative director, Bob Shallcross has moved up to the top seat, assuming the role of chief creative officer, which is actually a new position at the Dallas-based agency. A Chicago nat... [AgencySpy]

Spike Lee: My First Big Break - Posted September 27, 2012
In the latest episode of mediabistroTV's "My First Big Break," we talk to legendary filmmaker Spike Lee. While Lee is well-known for his movies, did... [TVNewser]

Inspiring Ballers Share Their Stories for Jordan Brand - Posted July 13, 2012
Once the most marketable celebrity on the planet, ... [AgencySpy]

Magic Johnson Gets ASPiRE Assist from Reuters - Posted June 26, 2012
Reuters LA bureau chief Ronald Grover has a nice little interview item today with Magic Johnson, on the eve of Comcast's June 27 launch of the burgeoning media mogul's family-oriented cable channel ... [FishbowlLA]

Adidas Unleashes Doll-Sized D-Rose, Dwight Howard on Shanghai - Posted June 14, 2012
China: A distant land where Derrick Rose can still walk and Dwight Howard plays with a smile on his face. In a new Adidas spot for the Chinese market, TWBA Shanghai and production company Six Toes Shanghai release dolls o... [AgencySpy]

Michael Jordan's Twitter Account Is Deep (And Fake) - Posted March 8, 2012
If you want to "Be Like Mike", you'd better start tweeting profound observations about your everyday surroundings. Or not. The latest and greatest account on Twitter is @__MichaelJordan (with two underscores) - an obvious parody, but side-splittingly funny nonetheless. ... [AllTwitter]

Kentucky-Based Agency Goes Lin-sane - Posted February 17, 2012
When the New Orleans Hornets roll into Madison Square Garden tonight to play the white hot New York Knicks, "Linsanity" will be at an all-time high. By now, even those who haven't paid attention to the NBA since the days of Michael Jordan... [AgencySpy]

Google, TNT Welcome Back the NBA with New Spots - Posted December 29, 2011
On Christmas Day, the NBA returned after a 5-month lockout put the entire 201... [TVNewser]

No Worries, Bikinis Still Remain in Carl's Jr. Southern-Flavored Spot - Posted November 1, 2011
Yes, that does appear to be the... [AgencySpy]

Laker Greats Highlight NBA 2K12 Launch Party - Posted October 4, 2011
... [FishbowlLA]

MJ, Bird, Magic Land On NBA 2K12 Cover - Posted July 21, 2011
... [SportsNewser]

Shaq: Media Treatment of LeBron Was Fair - Posted July 14, 2011
Shaquille O'Neal, who retired after this past season and recently agreed to join TNT's coverage of NBA basketball, chatted with Richard Dei... [SportsNewser]

Numbers Don't Lie: Cleveland Fans Still Very Interested in LeBron's Fortunes - Posted May 18, 2011
Game One of the Eastern Conference NBA Finals between the Chicago Bulls and Miami Heat set a cable television record for most viewers, eclipsing the eyeballs that viewed Michael Jordan's last All-Star Game appearance in 20... [SportsNewser]

Game #1 Bulls vs. Heat Most-Viewed Game In Cable History - Posted May 16, 2011
TNT's coverage of Game #1 of the NBA Eastern Conference Finals between the Miami Heat and Chicago Bulls was the most-viewed game in the history of cable television with 11.1 million total viewers and a 6.2 U.S. HH rating. The previous best was 10,829,000 total viewers for the 2003 NBA All-Star Game,... [SportsNewser]

Jordan's sons launching "Heir-Jordan" Web site - Posted April 29, 2011
University of Central Florida basketball brothers Marcus and Jeffrey Jordan, sons of NBA Hall of Famer Michael Jordan, have announced plans to launch a Web site that will carry updates on their careers, filling a need that no one knew existed. Rig... [SportsNewser]

Sports Stunts Mix Viral Video With Advertising - Posted April 13, 2011
... [PRNewser]

The Music Industry Won the NBA All-Star Game - Posted February 22, 2011
... [PRNewser]

2011 NBA All-Star Game Ratings Highest Since '03 - Posted February 21, 2011
Sunday's 2011 NBA All-Star Game scored 9.1 million total viewers, 6 million households and a 5.2 U.S. HH rating, the highest numbers since Michael Jorda... [PRNewser]

2011 NBA All-Star Game Ratings Highest Since '03 - Posted February 21, 2011
Sunday's 2011 NBA All-Star Game scored 9.1 million total viewers, 6 million households and a 5.2 U.S. HH rating, the highest numbers since Michael Jorda... [SportsNewser]

The NBA's Big Year - Posted December 23, 2010
The NFL isn't the only sport having a wonderful season in terms of television ratings. NBA broadcasts on TNT are are through the roof as well. Sports Media Watch (via Turner Sports) reports, "Through 18 telecasts, TNT is averaging a 1.6 U.S. rating and 2.589 million viewers for NBA coverage, up 33... [SportsNewser]

New York Knicks-Boston Celtics Stunner Delivers MSG Its Best Ratings Since 2001 - Posted December 16, 2010
Last night's NBA matchup between the New York Knicks and Boston Celtics was one of the best games to watch all season. If you missed it, it was capped with a stunning last second shot by Paul Pierce to give the Celtics the lead with 4/10 of a second remaining,... [SportsNewser]

Here's the Inevitable LeBron/Michael Jordan Ad Mashup - Posted November 29, 2010
... [AgencySpy]

Michael Jordan Puts LeBron James on Notice - Posted November 26, 2010
... [SportsNewser]

Jimmie Johnson Too Good for TV Ratings? - Posted November 24, 2010
Over the weekend, Jimmie Johnson ... [SportsNewser]

Kobe and Jordan Together, But Only in a Videogame - Posted October 7, 2010
... [AgencySpy]

NBA 2K11: As Good As the '95-96 Bulls - Posted September 30, 2010
... [AgencySpy]

Morning Reading List, 09.25.08 - Posted September 25, 2008
Good morning Washington. Got a blind item, interesting link, funny note, comment, birthday, anniversary or anything of the sort for Morning Reading List? Drop us a line or let us know in the tips box below. We've got your morning mix of media Muesli after t... [FishbowlDC]

Redlasso Sued By NBC, FOX - Posted July 23, 2008
The New York Observer's Felix Gillette reports Redlasso (a name you probably see a lot on this site) has been sued by NBC Universal, Fox News and the Fox Television Stations group in New York today. ... [TVNewser]

This Week In Pool Reports - Posted March 9, 2007
Vice President Cheney is a not so secret "VSAO", warm is a very subjective state of mind, there is a flurry of activity at the Rove household and what makes POTUS's hands so soft? "A very 'senior administration official,' one who might, say, ride in a black limousine with D.C. license plates... [FishbowlDC]

Can There Be Life After Harry Potter? - Posted February 2, 2007
Though Julie Bosman and Motoko Rich don't flat-out ask this question in their New York Times piece about the Harry Potter VII publication date announcement, this paragraph mid-way expresses the sentiment just as clearly:It is hard to imagine how the publishing industry will ever replace the sens... [GalleyCat]

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