Michelle Carman

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Sightings (2)

Spotted around the media universe

W+K NY Rolls Out Pair of Social Campaigns for Heineken - Posted June 26, 2014
Wieden+Kennedy New York has rolled out two timely social campaigns for Heineken: "#BrazilianNoShow" and "Like for Love." "#BrazilianNoShow," as you might have guessed, is a World Cup-related campaign. W+K New York and Heineken are "challenging CMOs, bosses, and people across America to give their employees time off to watch a game, with... [AgencySpy]

W+K, Heineken's 'Departure Roulette' Ends in Wasted Sandwich (Among Other Things) - Posted September 24, 2013
W+K and Heineken's initial "social experiment" (sorry guys, no, this is a marketing campaign) "Departure Roulette" set about to send travelers at JFK Airport on a free trip to a new destination -- one that they didn't know of in advance. Operating under the assumption that "Heineken consumers are especially open to... [AgencySpy]