Michelle McKinney

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Sightings (7)

Spotted around the media universe

72andSunny Dives Deep into the Brew for Starbucks - Posted September 29, 2014
The biggest name in coffee didn't need to go with hashtags or cross-brand promotions today: it had an interactive mini-documentary by 72andSunny up its over-caffeinated sleeve. The purpose of the spot is to recast Starbucks as a sort of offline social networking platform by visiting locations... [MediaJobsDaily]

72andSunny Dives Deep into the Brew for Starbucks - Posted September 29, 2014
The biggest name in coffee didn't need to go with hashtags or cross-brand promotions today: it had an interactive mini-documentary by 72andSunny up its over-caffeinated sleeve. The purpose of the spot is to recast Starbucks as a sort of offline social networking platform by visiting locations... [AgencySpy]

72andSunny Want You to Join the 'Mile High Club' with Hardee's/Carl's Jr. - Posted September 26, 2014
72andSunny has a suggestive new ad for Carl's Jr./Hardee's to promote the chain's new Mile High Bacon Thickburger. The Paris Hilton-free spot, entitled "Propositioning," begins with Israeli model and actress Bar Paly asking her boyfriend if he wants to join the "mile high club." When he replies, "Not right now, babe," she... [AgencySpy]

72andSunny Shames Celebrity Smokers for truth - Posted August 25, 2014
Have you ever noticed that a disproportionate number of celebrities happen to smoke in their spare time? That fact provides the motivation behind this new spot for truth (itself an offshoot of the national public health organization Legacy), created by 72andSunny in order to cast these "unpaid" Big Tobacco spokespeople as... [AgencySpy]

72andSunny Goes Revolutionary in Anti-Smoking PSA - Posted August 11, 2014
72andSunny earned coverage in The New York Times over the weekend for this spot, its first for new client Legacy (previously known as American Legacy foundation, or the group behind all those Truth anti-smoking ads). ... [MediaJobsDaily]

72andSunny Marries X-Men, Bacon for Carl's Jr./Hardee's - Posted March 24, 2014
72andSunny have launched a new campaign for Carl's Jr./Hardee's' X-Tra Bacon promotional tie-in for 20th Century Fox's X-Men: Days of Future Past, which premieres May 23rd. The X-Men themed campaign from 72andSunny features appearances from iconic characters using their mutant powers to take down the extra bacon on the Western X-Tra... [AgencySpy]

72andSunny is Back with New Spot Promoting 'Call of Duty: Ghosts' Downloadable Content - Posted January 22, 2014
This past October we covered 72andSunny's exhaustive campaign for Activision's Call of Duty: Ghosts. Now, 72andSunny is back with a new campaign promoting Call of ... [AgencySpy]

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