Michelle Rich

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Spotted around the media universe

TBWA Explores 'Gas Station' Fears for Nissan Sentra - Posted July 30, 2014
TBWA Toronto has a new spot for Nissan Sentra that explores fears of filling up, horror movie style. The 60-second "Gas Station" opens on a man arriving at a creepy, dimly-lit gas station. Soon the station comes to life, as the man is relentlessly attacked by the gas pumps, which also do... [AgencySpy]

DDB Canada, K-Y: Let's Talk About Lubricant, Baby - Posted December 17, 2013
DDB Canada has a new campaign for K-Y Brand lubricant called "Warm Up To Love Again." As the title suggests, this campaign is targeted at couples having intimacy issues, rather than continually fapping, hormonal teenage boys (another key lubricant demographic). More specifically, the campaign speaks to "women, who want to stay... [AgencySpy]

Short Film Projects Scary Look at Future of Technology - Posted March 28, 2013
What if people only interacted through text messaging? They could still meet up and walk around together, but is our world headed for non-verbal communication ruled by Autocorrect? These are the questions at the root of "The Dystopianest Dystopia Ever," a short film written and directed by freelance copywriter Jon Murray... [AgencySpy]

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