Michelle Roufa

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Spotted around the media universe

Life No Longer Easy: Staples Changes Slogan to 'Make More Happen' - Posted January 3, 2014
I remember the Easy Button last being at all interesting about five years ago. People could actually buy a product that embodied Staples' marketing strategy in Staples, some mixture of cool/scary meta-advertising that got old once you pressed the button more than 10 times. Staples has actually been running with "That... [AgencySpy]