Mike Hasinoff

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Sightings (5)

Spotted around the media universe

john st. Wants Canadians to 'Get to Know Mitsubishi' - Posted June 18, 2014
With the brand having passed the 10-year mark in Canada, john st. is re-introducing Mitsubishi with a new branding campaign, complete with a fresh tagline, "Built Better. Backed Better." Built around a series of 30-second ads, the new campaign implores Canadians to get to know Mitsubishi, since, as the ending line states,... [AgencySpy]

john st. Wants Us to Know that Toronto is 'More Than Ford' - Posted November 21, 2013
Making a city self-promo is hard enough without having to compete against a crack-smoking homicidal mayor who has become a big-bellied joke of a scandal around the world. Toronto-based john st.'s "More Than Ford" compilation video of all things pleasant in its hometown attempts to do just that for a Canadian... [AgencySpy]

Toronto's john st. Uses Simple Analogy to Promote Sustainable Fishing for WWF Canada - Posted September 17, 2013
Toronto-based, WPP-owned john st. came up with a clever way to spread the message about sustainable fishing for WWF Canada. In their new 1:16 animated spot they show a tractor with an enormous net engulfing everything in its path as a way of harvesting crops. They then pose the question: "We don't... [AgencySpy]

Your Child Will Probably Die Because the BC Children's Hospital Ceiling is Too Low - Posted February 20, 2013
When I first watched this spot from DARE Vancouver, I thought, "Wait, if the BC Children's Hospital is so full, then why do they need donations to help fund a new building? Shouldn't they be rich?" Then, I realized "Oh yeah, healthcare is free in Canada. Well, this is what happens... [AgencySpy]

We Suppose This is the Best SFW Way to Promote Adult PPV - Posted March 22, 2012
Seeking to push its pay-per-view adult channel Amour in mainstream media, Manitoba Telecom Services enlisted the help of Dare Vancouver, which in turn came up with a campaign that adds an unlikely twist to the most cliched porn scenarios. Biscuit Filmworks director Tim Godsall, who's helmed everything from Di... [AgencySpy]

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