Mike McAvoy

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So What Do You Do, Mike McAvoy, President of The Onion?
The Onion's business lead discusses the company's move from print to digital and its latest ad/marketing layer.

Sightings (7)

Spotted around the media universe

New Venture from The Onion Has Your Clickbait, Native Ad Needs Covered - Posted June 12, 2014
You already know The Onion for its mastery of satirical news pieces, but this week everyone's favorite source f... [PRNewser]

The Onion President Talks Content Strategy - Posted March 19, 2014
The Onion: you know it and you probably like it. You may also know that the publication's Onion Labs group creates sponsored content for a variety of clients. (You probably don't know that the Labs' home page includes a quote from the blog you're readin... [PRNewser]

Mike McAvoy, President of The Onion, on His Most Successful Campaign So Far - Posted March 19, 2014
The Onion.com, known for its deadpan humor and mock-news network, has been expanding beyond its namesake site. Onion Inc. now boasts The A.V. Club, its entertainment-based sister site and Onion Labs, its advertising/marketing layer. Onion Labs has created ... [AgencySpy]

Big Laughs, Big Business. Peeling Back the 'Onion' - Posted March 19, 2014
Mediabistro managing editor Valerie Berrios interviewed Mike McAvoy, president of the Onion for our So What Do You Do? series. The weekly s... [TVNewser]

The Onion Folds Remaining Print Editions [Updated] - Posted November 8, 2013
The Onion is folding its remaining print editions and going all digital. Crain's Chicago reports that the papers distributed in Chicago, Providence and Milwaukee are the last to go. Their last issues wil... [Fishbowl NY]

The Onion Folds Remaining Print Editions [Updated] - Posted November 8, 2013
The Onion is folding its remaining print editions and going all digital. Crain's Chicago reports that the papers distributed in Chicago, Providence and Milwaukee are the last to go. Their last issues wil... [FishbowlNY]

Morning Chatter - Posted August 29, 2013
Happy Birthday to The Onion! "There's always a slight manic terror of running out of jokes." -- ... [FishbowlDC]

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