Mike McGee

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Spotted around the media universe

New W+K NY 'DaDaDa' Spot Combines New with Familiar for 'SportsCenter' - Posted September 23, 2013
ESPN's latest W+K New York-created spot for SportsCenter is a bit of a departure from their usual advertising style. In the 1:01 spot, ESPN spotlights their trade mark "da da da" (you'll know it when you hear it) spoken by a wide range of athletes (such as Maria Sharapova, Bubba Watson,... [AgencySpy]