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Revolving Door Newsletter: 07.18.06
No More Shackles for Brodey

Sightings (5)

Spotted around the media universe

iSpot.tv unveils technology that measures digital response to TV advertising - Posted January 2, 2014
Until now, brands and agencies have largely relied on social listening tools to measure social response to TV ads. But iSpot.tv, a real-time TV ad metrics platform, has just made it easier for stakeholders to correlate digital activit... [Inside 3D Printing News]

iSpot.tv unveils technology that measures digital response to TV advertising - Posted January 2, 2014
Until now, brands and agencies have largely relied on social listening tools to measure social response to TV ads. But iSpot.tv, a real-time TV ad metrics platform, has just made it easier for stakeholders to correlate digita... [Lost Remote]

The Rise Of The Chief Data Officer Will Boost The Demand For Semantic Tech - Posted September 20, 2013
There have been a slate of chief data officer appointments of late. It's been particularly noticeable in the marketing space. Marketing communications firm Ogilvy & Mather, for example, in August made Todd Cullen its global chief data officer to push data-driven marketing to the next level, and a short... [semanticweb.com]

Facebook Names U.K Advisory Board - Posted April 26, 2013
Facebook announced the formation of its U.K. Advisory Board, aimed at strengthening the relationships between brands and agencies in the ... [AllFacebook]

The Next Chapter in the 'PR vs. Marketing vs. Advertising' Debate Is Here - Posted March 27, 2013
Obvious statement of the day: the debate over who "owns" content marketing, native/paid media and social will only heat up in the months and years to come as agencies fight (politely) for clients' money. But the latest chapter in this timeless face-off appears to be unfolding in record time. ... [PRNewser]

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