Mobile Marketing Association

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Spotted around the media universe

Consumer Brands' Mobile Products Get Smarter - Posted December 4, 2014
"Mobile is the closest you can get to consumers. Our positioning is based on mobile's personalization, pervasiveness and proximity to users." So said Greg Stuart, CEO of MMA (or the Mobile Marketing Association). He... [PRNewser]

STUDY: Everything's Coming Up Mobile - Posted April 8, 2014
The fact that more people share, surf and shop on mobile devices today than ever before is hardly a revelation. Yet we, as media fanatics, need to be on top of every trend--and ... [AgencySpy]

STUDY: Everything's Coming Up Mobile - Posted April 8, 2014
The fact that more people share, surf and shop on mobile devices today than ever before is hardly a revelation. Yet we, as media fanatics, need to be on top of every trend--and ... [PRNewser]

Word-of-Mouth Goes Holistic - Posted May 12, 2011
One of the big takeaways from this week's School of WOM conference, according to ... [PRNewser]

MMA Issues Marketing Conduct Guidelines - Posted July 15, 2008
The Mobile Marketing Association has come out with a new Global Code of Conduct, guidelines that it says all mobile marketers should follow when building their marketing initiatives. Developed by the MMA's North America Privacy Committee with input from MMA regional directors in Asia-Pac, Latin America and EMEA, the Code updates revisions... [ThinkMobile - SocialTimes.com]

MMA Updates Cross-Carrier Content Guidelines - Posted July 9, 2008
The Mobile Marketing Association has come out with an update to its US Consumer Best Practices (CBP) guidelines for cross-carrier mobile content services. The guidelines include baseline rules for cross-carrier services such as text messagin... [ThinkMobile - SocialTimes.com]

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