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Word-of-Mouth Goes Holistic - Posted May 12, 2011
One of the big takeaways from this week's School of WOM conference, according to ... [PRNewser]
MMA Issues Marketing Conduct Guidelines - Posted July 15, 2008
The Mobile Marketing Association has come out with a new Global Code of Conduct, guidelines that it says all mobile marketers should follow when building their marketing initiatives.
Developed by the MMA's North America Privacy Committee with input from MMA regional directors in Asia-Pac, Latin America and EMEA, the Code updates revisions... [ThinkMobile - SocialTimes.com]
MMA Updates Cross-Carrier Content Guidelines - Posted July 9, 2008
The Mobile Marketing Association has come out with an update to its US Consumer Best Practices (CBP) guidelines for cross-carrier mobile content services. The guidelines include baseline rules for cross-carrier services such as text messagin... [ThinkMobile - SocialTimes.com]
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