Mountain Dew

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Spotted around the media universe

Why Precise Interest Targeting on Facebook and Native Advertising Are a Natural Fit - Posted August 18, 2014
One of the biggest advantages that Facebook offers to advertisers is the ability to conduct precise interest ... [Lost Remote]

Mountain Dew Pulls 'Racist' Ad - Posted May 2, 2013
Mountain Dew is pulling an ad created by the founder of hip-hop group Odd Future, Tyler Gregory Okonma (better known as Tyler, the Creator) after it elicited cries of racism. A professor at Syracuse University even ... [PRNewser]

Mountain Dew's Kickstart Wants the Public for Breakfast - Posted February 11, 2013
It's not entirely clear why the public holds such disdain for mornings (particularly Monday mornings), but we do. Perhaps we don't like having to crawl out of bed, scrub our armpits and then commute alongside a million other bleary-eyed drones to offices lined with fluorescent lights and bad art. Whatever th... [AgencySpy]

Mountain Dew's Kickstart Wants the Public for Breakfast - Posted February 11, 2013
It's not entirely clear why the public holds such disdain for mornings (particularly Monday mornings), but we do. Perhaps we don't like having to crawl out of bed, scrub our armpits and then commute alongside a million other bleary-eyed drones to offices lined with fluorescent lights and bad art. Whatever th... [PRNewser]

Mountain Dew's Defense: It Can Dissolve a Mouse - Posted January 4, 2012
A Wisconsin man, Ronald Ball, is suing PepsiCo for $50,000, claiming that after tasting a rancid Mountain Dew he bought from a vending machine, he poured out the contents of the can and discovered a dead mouse in his soda. Blo... [AgencySpy]

Mountain Dew's Defense: It Can Dissolve a Mouse - Posted January 4, 2012
A Wisconsin man, Ronald Ball, is suing PepsiCo for $50,000, claiming that after tasting a rancid Mountain Dew he bought from a vending machine, he poured out the contents of the can and discovered a dead mouse in his soda. Blo... [PRNewser]

Spin the Agencies of Record - Posted December 16, 2010
Dukas Public Relations has been named AOR for Raymond James, a financial services firm with about $235 billion in client assets. The firm is charged with getting the company top-tier business media coverage. PRWeek UK ... [PRNewser]

Mountain Dew Crowd-Sources Agencies; PR Need Not Apply - Posted November 3, 2009
PespsiCo brand Mountain Dew has a new crowd-sourcing contest that is re-thinking the brand's relationships with agencies. Writes Advertising Age's Natalie Zmuda: In a contes... [PRNewser]

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