NASCAR

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Fox's NASCAR Coverage Hits Three-Year Viewership High - Posted June 7, 2011
NASCAR on Fox's 2011 season averaged 8.6 million viewers per race, up 9 percent over last year (7.9 million viewers) and a three-year high for the network. It's also the largest one-year audience increase in the 11-year history of NASCAR on Fox. For all 13 races, the network's NASCAR coverage averaged a ... [SportsNewser]

Guest Post: The Future of Crowdsourcing - Posted March 24, 2011
Crowdsourcing is now one of the many ways that brands harness the enthusiasm and creativity of fans for promotional purposes. As the practice has become more popular, digital tools are becoming more ubiquitous and crowdsourcing campaigns are easier to execute for a wider variety of businesses. In this morning's guest post, ... [PRNewser]

Darrell Waltrip Signs Two-Year Extension With Fox Sports - Posted March 7, 2011
NASCAR broadcaster Darrell Waltrip signed a tw0-year contract extension with Fox Sports and will continue as the network's lead analyst. Fox Sports Executive Producer, President a... [SportsNewser]

Start Your Engines: NASCAR Seeks Digital and Social Media Communications Director - Posted October 21, 2010
... [SportsNewser]

Roll Call: Shane Goes to Juniper; Kanareck Joins Fleishman; Brent Relocates; and More - Posted October 15, 2010
Former HP VP David Shane has joined Juniper Networks as VP of corporate communications. PRNewser reported in August that Shane was leaving HP to start his own firm. Shane will lead Junipe... [PRNewser]

NASCAR.com Launches Daily Show - Posted September 23, 2010
Do you need more NASCAR in your life? Of course you do. Well, you're in luck! NASCAR.com launched The Dai... [SportsNewser]

NASCAR, BET Partner to Attract African-American Audience - Posted September 1, 2010
In addition to shaking up their communications organization in order to draw fans, NASCAR has partnered with Black Entertainment Television (BET)... [PRNewser]

NASCAR: PR Will Help Bring Back Fans - Posted August 31, 2010
NASCAR has announced a number of major changes to its communications function, including new leadership and the creation of an Integrated Marketing Communications (IMC) department that will help the organization to take a "more strategic and offensive approach to selling the sport in a c... [PRNewser]

Checking In on the Harlequin-Nascar Partnership - Posted August 21, 2007
When NASCAR decided to join forces with Harlequin to produce original novels with a racecar theme, reaction was - and still is - rather curious, as the Christian Science Monitor's Harry Bru... [GalleyCat]

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