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Sightings (23)

Spotted around the media universe

Facebook Public Content Solutions Partners Telescope, Vizrt Team Up On Real-Time Social TV - Posted April 2, 2014
Two initial partners in Facebook's Public Content Sol... [AllFacebook]

Facebook Weekly Highlights Brings You NFL Free Agency - Posted March 17, 2014
Facebook Weekly Highlights features photos and videos... [AllFacebook]

Facebook Weekly Highlights Brings You Tributes To The Late Harold Ramis - Posted February 28, 2014
Facebook Weekly Highlights features photos and v... [AllFacebook]

Facebook Weekly Highlights Brings You Jimmy Fallon's Debut As Host Of 'The Tonight Show' - Posted February 24, 2014
Facebook Weekly Highlights featur... [AllFacebook]

Facebook Weekly Highlights Brings You Mariah Carey's New Single - Posted November 14, 2013
Facebook Weekly Highlights... [AllFacebook]

Facebook Weekly Highlights Brings You The End Of 'Breaking Bad,' Q&As Galore - Posted October 4, 2013
Facebook Weekly Highlights featu... [AllFacebook]

NASCAR Directs Facebook Users To Wrong TV Network For Pure Michigan 400 - Posted August 19, 2013
Facebook pages are a useful tool for brands to share information, but they may want to ensure that the information being shared is correct, which was not the case for ... [AllFacebook]

AC/DC Beer and Fans Should Sell Out Together - Posted February 28, 2013
If an AC/DC song doesn't rock its way through the jukebox of your favorite bar a few times a night, well, you're probably drinking a martini anyway. So this piece won't interest you. But beer drinkers, be they NASCAR fans, tattooed Harley-Davidson riders, or sad-sack... [PRNewser]

What's up with NASCAR's Crash Footage Copyright Scandal? - Posted February 25, 2013
Full disclosure: we're not huge NASCAR fans, but we were intrigued by the little PR dustup regarding the most interesting thing to happen to the sport in some time: this pre-Daytona 500 weekend crash, which injured 30 or more bystanders (amazingly, the drivers all walked away). That's the league's official video of... [PRNewser]

Budweiser to Launch New 'Millennial' Beers During Super Bowl - Posted January 11, 2013
As the Super Bowl approaches, so too does the PR analysis of brands that have chosen to invest many millions into advertising during this unique American spectacle. All-American beer brand ... [PRNewser]

Spin the Agencies of Record - Posted July 19, 2012
Ogilvy has been chosen as AOR for NASCAR, which aims to extend its brand into a more diversified and younger demographic. After a four-month pitch process, Ogilvy edged out the competition and will initiate the brand extension at the Daytona 500 in February 2013, the race's 55th anniversary. The climate in the... [AgencySpy]

Spin the Agencies of Record - Posted July 19, 2012
Ogilvy has been chosen as AOR for NASCAR, which aims to extend its brand into a more diversified and younger demographic. After a four-month pitch process, Ogilvy edged out the competition and will initiate the brand extension at the Daytona 500 in February 2013, the race's 55th anniversary. The climate in the... [PRNewser]

Top 5 Television Ads for Social Media Sites - Posted June 11, 2012
On Sunday, Twitter aired its first-ever television commercial during the 2012 Pocono 400 NASCAR race. It was a first for Twitter, but not a first for social media. Other sites, including Groupon, LivingSocial, and Google+ have also put their money on big-ticket ads during major television events. 5. Twitter's commercial features professional... [SocialTimes.com]

Twitter's Nascar Promotion Hints at Social TV - Posted June 11, 2012
Twitter is one of those services that's always mentioned with a "but" - and it's always about money. The service, which is widely accepted as the most possibly current news source on the web on pretty much any subject, also has the stigma of being unsustainable and a 'flash in the... [SocialTimes.com]

Fox's NASCAR Coverage Hits Three-Year Viewership High - Posted June 7, 2011
NASCAR on Fox's 2011 season averaged 8.6 million viewers per race, up 9 percent over last year (7.9 million viewers) and a three-year high for the network. It's also the largest one-year audience increase in the 11-year history of NASCAR on Fox. For all 13 races, the network's NASCAR coverage averaged a ... [SportsNewser]

Guest Post: The Future of Crowdsourcing - Posted March 24, 2011
Crowdsourcing is now one of the many ways that brands harness the enthusiasm and creativity of fans for promotional purposes. As the practice has become more popular, digital tools are becoming more ubiquitous and crowdsourcing campaigns are easier to execute for a wider variety of businesses. In this morning's guest post, ... [PRNewser]

Darrell Waltrip Signs Two-Year Extension With Fox Sports - Posted March 7, 2011
NASCAR broadcaster Darrell Waltrip signed a tw0-year contract extension with Fox Sports and will continue as the network's lead analyst. Fox Sports Executive Producer, President a... [SportsNewser]

Start Your Engines: NASCAR Seeks Digital and Social Media Communications Director - Posted October 21, 2010
... [SportsNewser]

Roll Call: Shane Goes to Juniper; Kanareck Joins Fleishman; Brent Relocates; and More - Posted October 15, 2010
Former HP VP David Shane has joined Juniper Networks as VP of corporate communications. PRNewser reported in August that Shane was leaving HP to start his own firm. Shane will lead Junipe... [PRNewser]

NASCAR.com Launches Daily Show - Posted September 23, 2010
Do you need more NASCAR in your life? Of course you do. Well, you're in luck! NASCAR.com launched The Dai... [SportsNewser]

NASCAR, BET Partner to Attract African-American Audience - Posted September 1, 2010
In addition to shaking up their communications organization in order to draw fans, NASCAR has partnered with Black Entertainment Television (BET)... [PRNewser]

NASCAR: PR Will Help Bring Back Fans - Posted August 31, 2010
NASCAR has announced a number of major changes to its communications function, including new leadership and the creation of an Integrated Marketing Communications (IMC) department that will help the organization to take a "more strategic and offensive approach to selling the sport in a c... [PRNewser]

Checking In on the Harlequin-Nascar Partnership - Posted August 21, 2007
When NASCAR decided to join forces with Harlequin to produce original novels with a racecar theme, reaction was - and still is - rather curious, as the Christian Science Monitor's Harry Bru... [GalleyCat]

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