Nancy Weber

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Sightings (2)

Spotted around the media universe

Move Aside Alpha Males, Gamma Women Are The Latest Marketing Tool For Meredith - Posted July 1, 2009
Last year, magazine publisher Meredith Corp. produced a report that revealed the rise of what Meredith dubbed "Gamma Women" -- influential and well-connected women who share and exchange information. After identifying Gammas and touting their importance, Meredith is looking for ways to use its network of high-powered female readers as a marketing... [FishBowlNY]

Move Aside Alpha Males, Gamma Women Are The Latest Marketing Tool For Meredith - Posted July 1, 2009
Last year, magazine publisher Meredith Corp. produced a report that revealed the rise of what Meredith dubbed "Gamma Women" -- influential and well-connected women who share and exchange information. After identifying Gammas and touting their importance, Meredith is looking for ways to use its network of high-powered female readers as a marketing... [FishBowlNY]