Nick Greaves

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Spotted around the media universe

Leo Burnett Toronto 'Say Yes to Yes' for Coors Light - Posted May 16, 2014
Leo Burnett Toronto has a new campaign for Coors Light, called "Say Yes to Yes," which doesn't put up much of a front about promoting "drinking responsibly." Instead, they're promoting the kind of drinking that leads to pantlessness, "going to bed not in your bed," and "winning donkeys named Richard." Coors... [AgencySpy]

Rethink Uses Bromancevertising to Sell Sh***y Canadian Beer - Posted December 19, 2013
Rethink takes bromancevertising to the next level with their follow up to "The Beer Fridge" for Molson, the second most viewed commercial online in Canada in 2013. "The Beer Fridge - Project Indonesia" is a 2:45 ode to Canada, hockey, beer, and, above all, bromance. Two friends decide to surprise a third... [AgencySpy]

Molson Resurrects 'I Am Canadian' Slogan via Traveling Beer Fridge - Posted June 26, 2013
  Let's begin yet another hot, muggy day in NYC with an item related to something that's pretty much always refreshing, especially during this time of year: beer. A decade after moving on from its "I Am Canadian" slogan, Molson has decided to reinstill some native pride, bringing back the mantra via... [AgencySpy]

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