Nielsen

Just What Is the Relationship Between Twitter and TV? - Posted August 6, 2013
Marking another evolutionary step in the dynamics between the public and the ways we consume information, Nielsen has released its first survey measuring the impact of Twitter... [AgencySpy]

Breaking: Nielsen releases study that proves causal relationship between Twitter and TV ratings - Posted August 6, 2013
Nielsen has just released a major study for the social TV world. The study "proves there is a causal relationship between Twitter conversation and TV ratings -- the volume of Tweets influences the number of TV viewers," as described by Twitter's communications... [3D Printing Insider]

REPORT: Launch Of Facebook Video Ads Delayed - Posted June 18, 2013
The video ads Facebook originally planned to launch this month or in July are n... [AllFacebook]

TV A Factor In Facebook's Hashtag Rollout - Posted June 12, 2013
Following Facebook's introduction of clickable hashtags Wednesday, ... [AllFacebook]

Facebook: Atlas View Tags Can Now Track Custom Audiences, Partner Categories, Lookalike Audiences - Posted May 23, 2013
Facebook acquired Atlas Solutions from Microsoft... [AllFacebook]

U.S. Facebook Users Becoming More Mobile-Centric - Posted May 10, 2013
Contrary to an erroneous report in The Guardian last week, Facebook isn't losing users in the U.... [AllFacebook]

Atlas Solutions Acquisition Discussed During Facebook's 1Q Earnings Call - Posted May 2, 2013
Measurement was a key topic discussed by Facebook Chief Operating Officer ... [Lost Remote]

Atlas Solutions Acquisition Discussed During Facebook's 1Q Earnings Call - Posted May 2, 2013
Measurement was a key topic discussed by Facebook Chief Operating Officer ... [AllFacebook]

Social Media Newsfeed: Facebook Earnings | Twitter Trends - Posted May 2, 2013
[emailonly]{{{ sbox300x250 }}}[/emailonly]  Click here to receive the Morning Social Media Newsfeed via email. ... [SocialTimes.com]

Facebook Highlights 1Q 2013 Advertising Achievements - Posted May 1, 2013
Facebook's transition to a mobile-first company continued with great speed during the ... [AllFacebook]

Nielsen: Facebook Declining In U.S. And On Desktop - Posted May 1, 2013
According to market research firm Nielsen, the use of Facebook is declining in the U.S. and on desktop. A... [AllFacebook]

Spruce Media Bullish On Facebook In 1Q Report On State Of Advertising - Posted April 29, 2013
Spruce Media, a Fa... [AllFacebook]

How Does Facebook Affect TV Viewership? - Posted April 22, 2013
Facebook has been pushing users to share more of what they love, especially through structured status updates. U... [AllFacebook]

Spruce Media Offers Facebook Brands Access To Nielsen Online Campaign Ratings - Posted April 15, 2013
Facebook marketing solutions provider ... [AllFacebook]

Local Business On Facebook Average 645M Views, 13M Comments Per Week - Posted April 12, 2013
Local businesses are thriving on Facebook, according to statistics ... [AllFacebook]

Brands Can Survive Facebook's News Feed Changes Through Advocates - Posted April 2, 2013
When Facebook's redesigned News Feed was announced, with filtering options, many brands w... [AllFacebook]

Twitter Buzz Helps Boost TV Ratings - Posted March 21, 2013
The biggest PR/marketing story of the week so far involves Coca-Cola's surprising announcement that social media "buzz" doesn't translate to short-term boosts in sales. On t... [PRNewser]

Social Media Newsfeed: Google Note-Taking App | Facebook Posts - Posted March 21, 2013
 Click here to receive the Morning Social Media Newsfeed via email. ... [SocialTimes.com]

Social Media Newsfeed: YouTube to Stream Music? | Twitter Survey Tool - Posted March 6, 2013
 Click here to receive the Morning Social Media Newsfeed via email. ... [SocialTimes.com]

Twitter Opens Up Brand Survey Tool to All Advertisers - Posted March 5, 2013
Twitter's tool that allows marketers to measure the effects of promoted tweets is now available for all advertisers in the United States, the United Kingdom and Japan, the company said today. The tool, developed out of Twitter's partnership with Nielsen, launched in a limited beta in October. It allows advertisers to conduct... [SocialTimes.com]

Facebook Officially Announces Acquisition Of Atlas Solutions From Microsoft - Posted February 28, 2013
Ending weeks of speculation, Facebook Thursday confirmed its acquisition of the ... [AllFacebook]

Twitter Buys Bluefin in Effort to Dominate Second-Screen Advertising Market - Posted February 6, 2013
Twitter confirmed a rumored acquisition of the social TV analytics company Bluefin ... [SocialTimes.com]

Four Things Marketers Can Do With Facebook Graph Search - Posted January 25, 2013
Facebook's new search engine, graph search, ... [AllFacebook]

Hispanic Users Are More Likely to Turn to Social Networks for Customer Service: Infographic - Posted January 24, 2013
Hispanic users of social media are more likely to take advantage of customer service channels on the networks, according to data from Nielsen research and NM Incite. More than 55 percent of Hispanic social media users have asked a question or voiced a complaint to a brand on social media, compared to... [SocialTimes.com]

From Promise To Performance: Measuring Facebook Success Beyond The Like - Posted January 24, 2013
For a majority of brand marketers, when it comes to creating Facebook strategies, nine times out of 10, the most popular is the one that generated the largest amount of Facebook ... [AllFacebook]

Twitter's Ratings Deal 'Is Bigger Than Most People Thought,' Says Research Firm - Posted January 15, 2013
[caption id="attachment_116207" align="alignleft" width="300"] mkabakov / Shutterstock.com[/caption]Twitter's partnership with Nielsen to provide social TV ratings has been undervalued in the media and the tech industry, according to a Greencrest Capital presentation supporting its recent c... [SocialTimes.com]

2012 Brought 800% Increase In Top TV Show Tweets - Posted December 28, 2012
It looks like Nielsen had good reason to create a new metric based entirely on tweet data: 2012 brought an 800% increase in top TV show tweets! Many shows now include hashtags to encourage conversations online. Earlier this... [AllTwitter]

CW's 'Arrow' loses social TV buzz and ratings points, is this correlation? - Posted December 24, 2012
At the end of November we pointed out that GetGlue data from Trendrr on Revenge matc... [Lost Remote]

Nielsen and Twitter to Measure The Talk About TV Shows - Posted December 18, 2012
In a nod to second screen viewing habits, where viewers interact with their laptops, tablets or smart phones while watching TV, Nielsen has partnered with Twitter to create the "Nielsen Twitter Rating." The new ratings system will allow TV stations to measure both who is watching their show and who is tal... [TVSpy]

Social Media Newsfeed: YouTube Capture | Social Advertising - Posted December 18, 2012
Click here to receive the Morning Social Media Newsfeed via email.   New App Optimizes Your i... [SocialTimes.com]

Nielsen and Twitter Team Up to Measure Social TV - Posted December 17, 2012
The present is a great time to be in the public relations industry: never before have so many people done so many things while in contact with so many others. Thanks to social media and the continuous miracle that is technology, we never do anything alone anymore (with a few obvious exceptions,... [PRNewser]

Will the 'Nielsen Twitter TV Rating' become the industry standard metric for social TV? - Posted December 17, 2012
Nielsen has announced a deal with Twitter to create a new social TV rating that they hope will become a standard in the industry. For Nielsen, this has been ... [Lost Remote]

Nielsen and Twitter Announce a Social TV Rating with a New Metric - Posted December 17, 2012
Network TV will now tweet its way to the top thanks to a new ratings system that measures the reach of online and mobile conversations about television shows on Twitter. Nielsen, which set the industry standard for measuring what television audiences watch and buy,... [SocialTimes.com]

Nielsen Creates New Metric Based Entirely On Tweet Data - Posted December 17, 2012
Do you watch TV while cruising online? If so, you're not alone. 42 percent of Americans watch TV while they're on their laptops, smartphones or tablets. And ... [AllTwitter]

Nielsen study: Mobile driving big-time growth in social media and social TV behavior - Posted December 4, 2012
Nielsen's just-released "Social Media Report" for 2012 drills deep on mobile, illustrating the inexorable relationship between social and mobile devices. "Time spent on mobile apps and the mobile web account for 63% of the year-ove... [Lost Remote]

Second screen devices 'omnipresent and not just among the young,' finds Nielsen report - Posted November 14, 2012
It seems like a week doesn't go by without another second screen study -- here's one from last week -- but Nielsen's reports are watched very carefully within the industry. Nielsen's Cross... [Lost Remote]

Netflix Subscribers Watch 11% Less TV Than Non-Subscribers - Posted November 13, 2012
It's official: Online streaming services like Netflix are drawing us away from our idiot boxes. According to Nielsen, overall daily television viewing is on the decline, down 1.9% in the second quarter of 2012, and Netflix subscr... [SocialTimes.com]

What Nielsen's acquisition of SocialGuide means for the social TV industry - Posted November 12, 2012
Earlier today, Nielsen and NM Incite announced they acquired the social TV data company SocialGuide for an undisclosed sum. While it's big industry news,... [Lost Remote]

Nielsen, NM Incite Buy SocialGuide to Enhance Social TV Ratings - Posted November 12, 2012
Nielsen and NM Incite have acquired social TV analytics startup SocialGuide for an undisclosed amount of money, the companies announced today. The deal will bring the standard Nielsen ratings that much closer to being able to quantify... [SocialTimes.com]

How Quickly Do You Respond to Customer Service Requests on Social Media? - Posted October 25, 2012
Social media sites are becoming virtual customer service centers, according to the NM Incite Social Care Survey. Currently, 47 percent of people who use social media sites are actively seeking customer service and 30 p... [SocialTimes.com]

More Details Emerge On Communications Between Facebook, SEC Prior To IPO - Posted October 10, 2012
The name Barbara C. Jacobs may not ring a bell for ... [AllFacebook]

Nielsen Launches Cross-Platform Ratings To Account For Growing Mobile, Web Views - Posted October 1, 2012
Today Nielsen has launched a new cross-platform ratings product to help networks and advertisers better understand the true reach of content across screens. Previously, it was hard for programmers to gauge how their content was performing across mobile devices and the web. Starting today, Nielsen Cross-Platform Campaign Ratings will... [SocialTimes.com]

The Unpredictable Power of Live Television - Posted September 11, 2012
We human beings know that unpredictability is a profound force in our world. No matter how much we make plans, diligently practice and religiously strive to control the outcomes of our days, years and lives, we are all subject to the whims of a universe that is simply too vast, powerful... [AgencySpy]

The Unpredictable Power of Live Television - Posted September 11, 2012
We human beings know that unpredictability is a profound force in our world. No matter how much we make plans, diligently practice and religiously strive to control the outcomes of our days, years and lives, we are all subject to the whims of a universe that is simply too vast, powerful... [PRNewser]

U.S. Loses 472,000 TV Households in the Last Year - Posted August 30, 2012
Nielsen is out with its annual list of the top TV markets. And while there are no big changes -- New York is still #1, Los Angeles #2, Chicago #3, and Glendive, MT is still #210 -- the company estimates there are now 114,173,690 U.S. television households. That's down -472,620 (-.4%)... [TVNewser]

Three of Top Five TV Markets Lose Households - Posted August 30, 2012
Nielsen just released its local television market estimates for 2013. While the report shows no change in rankings for the top markets, it does show the number of TV Homes declined in New York (#1), Chicago (#3) and Philadelphia (#4). Philadelphia showed the biggest drop, losing a little more... [TVSpy]

Music PR News: Radio Still Rules the Roost - Posted August 16, 2012
Some recent Nielsen findings will be relevant to anyone with more than a passing interest in playing and/or promoting music. In short: The more things change, the more they stay the same. A newly released study ... [AgencySpy]

Music PR News: Radio Still Rules the Roost - Posted August 16, 2012
Some recent Nielsen findings will be relevant to anyone with more than a passing interest in playing and/or promoting music. In short: The more things change, the more they stay the same. A newly released study ... [PRNewser]

Teens Top Pick For Music Listening Is YouTube, But Radio Is Still King Of Music Discovery - Posted August 16, 2012
How do you get your music fix? The radio? CDs? Pandora? If you're a teen you'd probably answer "YouTube." According to Nielsen's Music 360 Report, "more teens listen to music through YouTube... [SocialTimes.com]

Roll Call: Hill+Knowlton Strategies, 451 Marketing, Crafted, and More - Posted August 1, 2012
Ipswich, MA based integrated digital agency, Crafted, has appointed Emma Plummer as PR Director. Emma will head up the company's new offline public relations department, in recognition of the increasing need to combine digital communications with more traditional forms of marketing. With more than 12 years' experience in PR,... [PRNewser]

More Japanese Users Logging On To Facebook - Posted July 25, 2012
For years, Mixi has been the social media site of choice in Japan. But new reports suggest that ... [AllFacebook]

Three Studies Take a Closer Look at Hispanics on Social Media - Posted April 23, 2012
A Nielsen study, "State of the Hispanic Consumer: The Hispanic Market Imperative" shows that Hispanic viewers spend six hours and 29 minutes per week watching online video, and four hours and 2... [PRNewser]

Nielsen, ComScore Battle for Online Audience Ratings - Posted April 9, 2012
As viewers increasingly turn to Facebook and Twitter to talk about television, advertisers have been looking for a way to translate online engagement into ratings. According to AdAge, ComScore is ready with a new ... [SocialTimes.com]

Roll Call: GolinHarris, Women at NBCU, Allison + Partners, and More - Posted February 15, 2012
Margaret Shubny has joined GolinHarris in Chicago, filling a new executive director role. She will be leading several accounts in the healthcare practice as p... [PRNewser]

Oprah Tries to Boost OWN Ratings, Broke Nielsen Rules in the Process - Posted February 13, 2012
While most of the tweets that turned up on our feed last night were about the #Grammys, I remember one in particular from my (imaginary) friend @Oprah that was not: "Every 1 who can please turn to OWN especially if u have a Neilsen box." Because we're (imaginary) friends... [PRNewser]

Register Today for Poynter's "Develop a Smarter Mobile Strategy" Workshop - Posted February 2, 2012
One thing that I've been diligent in talking about here at 10,000 Words is creating a mobile presence. By 2014, mobile Internet is poised to... [10,000 Words]

Nielson Report: Social Media Surges in India, Brands Follow - Posted January 4, 2012
A new study from Nielsen shows that India loves to socialize. By Nielsen's count, there are over 50 million active users on social media sites like Orkut, LinkedIn, Facebook and Twitter, 80 percent of whom spend more than 15 minutes on social media every day. Naturally, brands want... [SocialTimes.com]

Nielsen's TV Ad Metrics Now Available For Online Video Advertisers - Posted December 8, 2011
As online video viewership grows and more and more people get their fix of video entertainment on the web, advertisers are looking for new and improved ways to measure their online video advertising success. Just as online video is becoming more like TV, online video ad metrics just got a... [SocialTimes.com]

Reach News Junkies on the Second Screen - Posted October 27, 2011
Today's viewers aren't just watching TV as a solitary experience. Whether it's the iPad, an Android tablet, or even the new Kindle Fire, tablet d... [10,000 Words]

How Long Are International Users Spending Per Session on Facebook? - Posted October 5, 2011
An average Facebook user spends just about eight hours on the site during any given month. That is just about four times as long as the average use of Google's websites. But, don't let that number fool you because Google is the only platform to outperform Facebook in terms of unique... [SocialTimes.com]

Social Media isn't Stealing Television Viewers -- It's Supporting Them - Posted October 5, 2011
During the mid-to late 2000s, when on-demand and DVRs appeared over the horizon with the Internet and social media usage skyrocketing, some predicted that prime-time TV would slowly die into the sunset. But that is not the case. Television is as strong as ever. As indicated by Nielsen, the average American... [SocialTimes.com]

A Few Details About the Upcoming Twitter Analytics - Posted September 14, 2011
[caption id="attachment_27255" align="alignleft" width="309" caption="How many people will pass this around?"][/caption] News broke yesterday at TechCrunch Disrupt that Twitter Web Analytics are on the way. Currently in beta format, we have a few details about the ki... [AgencySpy]

Surprise: Americans Don't Use The Internet for News - Posted September 12, 2011
Nielsen released a report on the social media habits of Americans today, and guess what? It reveals that people mostly use the Internet for Twitter, gaming, videos and the classifieds, n... [Fishbowl NY]

Surprise: Americans Don't Use The Internet for News - Posted September 12, 2011
Nielsen released a report on the social media habits of Americans today, and guess what? It reveals that people mostly use the Internet for Twitter, gaming, videos and the classifieds, n... [FishbowlNY]

For Today's Teens, Less TV, More Texting - Posted June 12, 2011
[caption id="attachment_22509" align="alignleft" width="145" caption="It's not just the crew on 'Gossip Girl.' Teens are constantly on their mobile devices. Photo: Eric Liebowitz, The CW"][/caption] A Nielsen report identified... [PRNewser]

Social Sharing Buttons: Too Much Or Not Enough? - Posted May 26, 2011
News can break at a moment's notice, and whether you have the exclusive scoop or not, chances are that readers coming to your website to read the story will want to share it with their friends and family. Facebook, Twitter, Tumblr and other social networking services can help give your story... [10,000 Words]

Which Ethnic Group Watches The Most Online Video? You May Be Surprised... - Posted May 23, 2011
Which ethnic group do you think watches the most online video? A new study from Nielsen explores this question and the results may surprise you. The research, conducted as part of Nielsen's New Digital American Fam... [SocialTimes.com]

TV Sweeps Season Could Be A Semantic Season Too - Posted February 2, 2011
If it's February, the networks are getting ready for the Sweeps. Viewers of NCIS can expect to be treated to a never-before-seen scene that's being Twitter-campaigned under... [AllTwitter]

Play Doctor with Grey's Anatomy Sync App for iPad from Disney/ABC Television Group, Nielsen - Posted February 1, 2011
iPad users can check themselves into Seattle Grace Mercy West Hospital with the new Grey's Anatomy Sync app from Disney/ABC Television Group and Nielsen. The app is based on standout ABC series ... [WebNewser - SocialTimes.com]

Nielsen Ends Radio Measurement - Posted December 14, 2010
Nielsen announced that it is discontinuing U.S. radio measurement, two years after starting the program. International areas - there are 11 - will not be affected. Nielsen clients will be able to access historical data and some parts of th... [PRNewser]

Bad Sign of The Times, The Sunday Times - Posted October 27, 2010
The Times and The Sunday Times have experienced significant drops in unique monthly visitors -- both to their respective homepag... [WebNewser - SocialTimes.com]

ABC No Longer Talkin' 'Bout My Generation, But What About iPad App? - Posted October 2, 2010
The next time Disney/ABC Television Group goes through the trouble (and expense) of developing an interactive iPad app based on an ABC show, it might want to select a series that lasts more than two episodes. A... [WebNewser - SocialTimes.com]

Nielsen Media-Sync Platform Backs ABC's My Generation Sync iPad App - Posted September 16, 2010
Nielsen is best-known for its TV ratings, but the information and measurement company showed its versatility by teaming up with Disney/ABC Television Group on ABC's My Generation Sync iPad App, which adds synchronized interactive content and social-media function... [WebNewser - SocialTimes.com]

Nielsen NFL Media Exposure Index: Dallas Cowboys Still America's Team Based on Media Exposure - Posted September 9, 2010
According to Nielsen's NFL "media exposure index" the Dallas Cowboys were the most popular football team in America last season. ... [SportsNewser]

FT Appointments|Nielsen's New Ratings|McGraw-Hill Earnings|Davos Colors|WSJ's Travel Agency - Posted January 26, 2010
The Daily Show With Jon StewartMon - Thurs 11p / 10c<td style='padding:2px 1px 0px 5px;' colspa... [Fishbowl NY]

FT Appointments|Nielsen's New Ratings|McGraw-Hill Earnings|Davos Colors|WSJ's Travel Agency - Posted January 26, 2010
The Daily Show With Jon StewartMon - Thurs 11p / 10c<td style='padding:2px 1px 0px 5px;' colspa... [FishbowlNY]

Breaking: Beckman Leaves Conde Nast - Posted January 12, 2010
It's official: Richard Beckman, chief executive of Women's Wear Daily publisher Fairchild Fashion Group ... [Fishbowl NY]

Breaking: Beckman Leaves Conde Nast - Posted January 12, 2010
It's official: Richard Beckman, chief executive of Women's Wear Daily publisher Fairchild Fashion Group ... [FishbowlNY]

FishbowlNY's 2009 Lists: New York Media's Biggest Business Decisions - Posted December 22, 2009
New York is home to some of the biggest media companies in the country, like Conde Nast, The New York Times Co., ... [Fishbowl NY]

FishbowlNY's 2009 Lists: New York Media's Biggest Business Decisions - Posted December 22, 2009
New York is home to some of the biggest media companies in the country, like Conde Nast, The New York Times Co., ... [FishbowlNY]

Nielsen's Sale Of THR, Billboard May Be Completed Soon|A Visual Of Declining Mag Ad Revenue|Letterman Mocks NY1|Newsday Picketed - Posted November 19, 2009
The Wrap: ... [Fishbowl NY]

Nielsen's Sale Of THR, Billboard May Be Completed Soon|A Visual Of Declining Mag Ad Revenue|Letterman Mocks NY1|Newsday Picketed - Posted November 19, 2009
The Wrap: ... [FishbowlNY]

News Corp.'s Carey: Consistency For Pay Walls Is Key - Posted November 12, 2009
When Chase Carey speaks, the media world listens. And rightfully so. As Rupert Murdoch's number two, News Corp.'s CO... [Fishbowl NY]

News Corp.'s Carey: Consistency For Pay Walls Is Key - Posted November 12, 2009
When Chase Carey speaks, the media world listens. And rightfully so. As Rupert Murdoch's number two, News Corp.'s CO... [FishbowlNY]

Nielsen Pubs Sold? - Posted November 11, 2009
Sharon Waxman reports on The Wrap that ... [Fishbowl NY]

Nielsen Pubs Sold? - Posted November 11, 2009
Sharon Waxman reports on The Wrap that ... [FishbowlNY]

Bravo Appoints Animal Planet VP Holland In Charge Of Program Planning - Posted September 3, 2009
If there is a difference between wild animals and real housewives, Whitney Holland is in position to find out exactly what it is. The former VP of Program Planning for Animal Planet today was appoin... [Fishbowl NY]

Bravo Appoints Animal Planet VP Holland In Charge Of Program Planning - Posted September 3, 2009
If there is a difference between wild animals and real housewives, Whitney Holland is in position to find out exactly what it is. The former VP of Program Planning for Animal Planet today was appoin... [FishbowlNY]

Finke And Her Scurrilous Rumors Are Denied - Posted December 19, 2008
Nikki Finke, blogging on Deadlinehollywooddaily.com, has gotten it wrong again. She proclaimed like a wild banshee that Hollywood Reporter publisher ... [FishbowlLA]

Reed Business Information Dumps Some Suitors, Keeps Others - Posted August 18, 2008
Over the weekend, paidContent.org's Rafat Ali reported that the second round of bidding for the assets of Reed Business Information (including Publishers Weekly) had begun—with ... [GalleyCat]

Mobile Ad Bits: Snacks from IAB's Mobile Leadership Forum - Posted July 22, 2008
Throughout the various sessions at the IAB's first mobile advertising event two themes resonated: "It's all about the consumer" and "the real impact of mobile advertising is what happens after the click-through." Some other takeaway snippets from the forum, which was held in New York on Monday. Gary Schwartz, president and CEO of... [ThinkMobile - SocialTimes.com]

In the UK, More Means More - Posted August 3, 2007
And by that I mean "more publishers, more books." Publishing News reports that the number of titles published in the UK in 2006 grew 4.1% year-on-year to over 115,000, according to new information published by Nielsen. In 2006, 115,522 books were published, up from 110,925 in 2005, although the figure is... [GalleyCat]

LAT in 90 Seconds - Posted April 18, 2007
Stories That Make Reporters Happy: We can practically hear Richard Winton's British giggles of glee while he was writing this piece about drug dealers who accidentally called 911. Particularly at the kicker: "It was the second b... [FishbowlLA]