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Sightings (69)

Spotted around the media universe

3Q EARNINGS: Everything Sheryl Sandberg Said About Facebook Advertising - Posted October 29, 2014
Facebook revealed during its third-quarter earnings call Tuesday that $2.96 billion of its $3.2 billion in revenue for the th... [AllFacebook]

Will We Ever Learn to Trust a Nielsen Rating Again? - Posted October 15, 2014
Ratings are Nielsen's bread and butter, so you can imagine the upset when it was discovered that recent numbers may have been "misattributed." From the ... [FishbowlDC]

Ratings Error Chips Away At Nielsen's Credibility - Posted October 13, 2014
Nielsen has admitted that the broadcast network ratings it has been reporting for the past seven months are inaccurate, favoring ABC while having a negative impact on the others. Even though it looks like the discrepancy is a small one, the dam... [FishbowlDC]

Ratings Error Chips Away At Nielsen's Credibility - Posted October 13, 2014
Nielsen has admitted that the broadcast network ratings it has been reporting for the past seven months are inaccurate, favoring ABC while having a negative impact on the others. Even though it looks like the discrepancy is a small one, the dam... [GalleyCat]

Facebook's Advertising Week 2014 Schedule - Posted September 15, 2014
Facebook will maintain a strong presence at the 11th annual ... [AllFacebook]

Roll Call: Edelman, French/West/Vaughan, Nielsen, and More - Posted July 16, 2014
Edelman named Liz Lee its U.S. Digital Practice head; Andrew Foote will succeed her as general manager, Digital New York. In her new role, Lee will oversee all of the agency's digital operations across 14 offices in the U.S.; she will report directly to global practice chair, digital Kevin King. Foote,... [FishbowlDC]

Facebook To Provide Nielsen With Aggregated, Anonymized Data On TV Viewers - Posted July 15, 2014
Facebook will begin sending anonymized information on the ages and genders of viewers of specific ... [AllFacebook]

FOX and Nielsen: Ratings War No More - Posted July 3, 2014
In what would have been quite the change of scenery for a major ratings draw, FOX recently threatened to leave Nielsen to go to exclusively with Rentrak... [GalleyCat]

Facebook Hopes Missed Calls Are A Good Thing For Advertisers Targeting Feature-Phone Users In High-Growth Markets - Posted July 2, 2014
With two-thirds of the world's mobile users still accessing Facebook and other social networks and websites via feature phones, the social network has had... [AllFacebook]

Facebook Not Forced To Walk Plank After Ubisoft Campaign For 'Assassin's Creed IV: Black Flag' - Posted June 2, 2014
Facebook is a natural advertising medium for games played on its canvas or mobile applicatio... [AllFacebook]

Facebook Expands Premium Video Ads To Seven More Countries, Announces New Video Metrics - Posted May 20, 2014
Facebook's premium video ads are now... [AllFacebook]

Why Facebook Dropped HasOffers, And Why The Mobile App-Tracking Landscape Must Be Disrupted - Posted April 16, 2014
On April 15, HasOffers and ... [AllFacebook]

STUDY: The Public Trusts 'Expert' Content More Than Any Other Kind - Posted March 25, 2014
Given the endless talk of content and its newfound value in both PR and marketing, we shouldn't be surprised to learn that the line between such materials and a given client's business goals is rarely clear. A newly publishe... [FishbowlDC]

'Top Chef: Last Chance Kitchen' gives ousted 'Top Chef' contestants a second chance - Posted January 22, 2014
Season 11 of 'Top Chef' continues on, but the Season 3 finale of the most-watched web series in NBCU's history concludes tonight. 'Top Chef: Last Chanc... [Inside 3D Printing News]

How Starz Honed Its Facebook Publishing Strategy To Promote 'The White Queen' - Posted December 20, 2013
While Facebook is targeting a slice of television's advertising pie with its test of video ... [AllFacebook]

Nielsen: Instagram Fastest Growing App of 2013 - Posted December 18, 2013
Facebook was the No. 1 most popular smartphone app of 2013, according to Nielsen's year-end digital media report, which looked at unique users for iOS and Android apps. The Facebook-owned photo-sharing app Instagram was the fastest growing app. It jumped up 66 percent from last year to the No. 7 slot. Facebook's... [PRNewser]

Nielsen: Instagram Fastest Growing App of 2013 - Posted December 18, 2013
Facebook was the No. 1 most popular smartphone app of 2013, according to Nielsen's year-end digital media report, which looked at unique users for iOS and Android apps. The Facebook-owned photo-sharing app Instagram was the fastest growing app. It jumped up 66 percent from last year to the No. 7 slot. Facebook's... [Inside Mobile Apps]

X-Factor social numbers prove its deeply engaged audience - Posted November 6, 2013
Simon Cowell is hard to beat. The finalized social media numbers from Nielsen's Twitter TV Ratings show that the October 29 episode of X Factor -the first live episode of this season - not only generated four times as many tweets as The Voice, but it actually topped ... [Inside 3D Printing News]

REPORT: 15%-17% Of TV Viewers Engage With Social Networks In Real-Time - Posted October 10, 2013
With Facebook and Twitter jockeying for position in the television... [AllFacebook]

Fighting Over The TV: Facebook Provides Data To 10 Overseas Networks; Twitter Provides Data To Nielsen - Posted October 7, 2013
Facebook and Twitter dug in their heels Monday in their attempts to establish beachheads in the world of ... [AllFacebook]

CSR Is More Valuable Than Ever...or Is It? - Posted August 13, 2013
Everyone agrees that CSR efforts are extremely important for big-name corporate clients, right? No, seriously: we don't know the answer to that question, and it all comes back to the biggest challenge in the industry: drawing a solid line between point A and point $. First: The... [FishbowlDC]

Study Links Twitter Dialogue With TV Ratings -- Now What? - Posted August 8, 2013
Sure, you might like tweeting during ABC's #modernfamily, but have you ever wondered whether the Twitter dialogue might influence the show's ratings? The TV ratings powerhouse Nielsen says they've cracked the code on that relationship, with a first-of-its-kind study that proves a two-way causal influence between broadcast TV tune-in for a program... [AllFacebook]

Just What Is the Relationship Between Twitter and TV? - Posted August 6, 2013
Marking another evolutionary step in the dynamics between the public and the ways we consume information, Nielsen has released its first survey measuring the impact of Twitter... [GalleyCat]

Breaking: Nielsen releases study that proves causal relationship between Twitter and TV ratings - Posted August 6, 2013
Nielsen has just released a major study for the social TV world. The study "proves there is a causal relationship between Twitter conversation and TV ratings -- the volume of Tweets influences the number of TV viewers," as described by Twitter's communications... [Inside 3D Printing News]

REPORT: Launch Of Facebook Video Ads Delayed - Posted June 18, 2013
The video ads Facebook originally planned to launch this month or in July are n... [AllFacebook]

TV A Factor In Facebook's Hashtag Rollout - Posted June 12, 2013
Following Facebook's introduction of clickable hashtags Wednesday, ... [AllFacebook]

Facebook: Atlas View Tags Can Now Track Custom Audiences, Partner Categories, Lookalike Audiences - Posted May 23, 2013
Facebook acquired Atlas Solutions from Microsoft... [AllFacebook]

U.S. Facebook Users Becoming More Mobile-Centric - Posted May 10, 2013
Contrary to an erroneous report in The Guardian last week, Facebook isn't losing users in the U.... [AllFacebook]

Atlas Solutions Acquisition Discussed During Facebook's 1Q Earnings Call - Posted May 2, 2013
Measurement was a key topic discussed by Facebook Chief Operating Officer ... [AllFacebook]

Facebook Highlights 1Q 2013 Advertising Achievements - Posted May 1, 2013
Facebook's transition to a mobile-first company continued with great speed during the ... [AllFacebook]

Nielsen: Facebook Declining In U.S. And On Desktop - Posted May 1, 2013
According to market research firm Nielsen, the use of Facebook is declining in the U.S. and on desktop. A... [AllFacebook]

Spruce Media Bullish On Facebook In 1Q Report On State Of Advertising - Posted April 29, 2013
Spruce Media, a Fa... [AllFacebook]

How Does Facebook Affect TV Viewership? - Posted April 22, 2013
Facebook has been pushing users to share more of what they love, especially through structured status updates. U... [AllFacebook]

Spruce Media Offers Facebook Brands Access To Nielsen Online Campaign Ratings - Posted April 15, 2013
Facebook marketing solutions provider ... [AllFacebook]

Local Business On Facebook Average 645M Views, 13M Comments Per Week - Posted April 12, 2013
Local businesses are thriving on Facebook, according to statistics ... [AllFacebook]

Brands Can Survive Facebook's News Feed Changes Through Advocates - Posted April 2, 2013
When Facebook's redesigned News Feed was announced, with filtering options, many brands w... [AllFacebook]

Twitter Buzz Helps Boost TV Ratings - Posted March 21, 2013
The biggest PR/marketing story of the week so far involves Coca-Cola's surprising announcement that social media "buzz" doesn't translate to short-term boosts in sales. On t... [FishbowlDC]

Facebook Officially Announces Acquisition Of Atlas Solutions From Microsoft - Posted February 28, 2013
Ending weeks of speculation, Facebook Thursday confirmed its acquisition of the ... [AllFacebook]

Four Things Marketers Can Do With Facebook Graph Search - Posted January 25, 2013
Facebook's new search engine, graph search, ... [AllFacebook]

From Promise To Performance: Measuring Facebook Success Beyond The Like - Posted January 24, 2013
For a majority of brand marketers, when it comes to creating Facebook strategies, nine times out of 10, the most popular is the one that generated the largest amount of Facebook ... [AllFacebook]

2012 Brought 800% Increase In Top TV Show Tweets - Posted December 28, 2012
It looks like Nielsen had good reason to create a new metric based entirely on tweet data: 2012 brought an 800% increase in top TV show tweets! Many shows now include hashtags to encourage conversations online. Earlier this... [AllTwitter]

Nielsen and Twitter Team Up to Measure Social TV - Posted December 17, 2012
The present is a great time to be in the public relations industry: never before have so many people done so many things while in contact with so many others. Thanks to social media and the continuous miracle that is technology, we never do anything alone anymore (with a few obvious exceptions,... [FishbowlDC]

Nielsen Creates New Metric Based Entirely On Tweet Data - Posted December 17, 2012
Do you watch TV while cruising online? If so, you're not alone. 42 percent of Americans watch TV while they're on their laptops, smartphones or tablets. And ... [AllTwitter]

More Details Emerge On Communications Between Facebook, SEC Prior To IPO - Posted October 10, 2012
The name Barbara C. Jacobs may not ring a bell for ... [AllFacebook]

The Unpredictable Power of Live Television - Posted September 11, 2012
We human beings know that unpredictability is a profound force in our world. No matter how much we make plans, diligently practice and religiously strive to control the outcomes of our days, years and lives, we are all subject to the whims of a universe that is simply too vast, powerful... [GalleyCat]

The Unpredictable Power of Live Television - Posted September 11, 2012
We human beings know that unpredictability is a profound force in our world. No matter how much we make plans, diligently practice and religiously strive to control the outcomes of our days, years and lives, we are all subject to the whims of a universe that is simply too vast, powerful... [FishbowlDC]

Music PR News: Radio Still Rules the Roost - Posted August 16, 2012
Some recent Nielsen findings will be relevant to anyone with more than a passing interest in playing and/or promoting music. In short: The more things change, the more they stay the same. A newly released study ... [GalleyCat]

Music PR News: Radio Still Rules the Roost - Posted August 16, 2012
Some recent Nielsen findings will be relevant to anyone with more than a passing interest in playing and/or promoting music. In short: The more things change, the more they stay the same. A newly released study ... [FishbowlDC]

Roll Call: Hill+Knowlton Strategies, 451 Marketing, Crafted, and More - Posted August 1, 2012
Ipswich, MA based integrated digital agency, Crafted, has appointed Emma Plummer as PR Director. Emma will head up the company's new offline public relations department, in recognition of the increasing need to combine digital communications with more traditional forms of marketing. With more than 12 years' experience in PR,... [FishbowlDC]

More Japanese Users Logging On To Facebook - Posted July 25, 2012
For years, Mixi has been the social media site of choice in Japan. But new reports suggest that ... [AllFacebook]

Three Studies Take a Closer Look at Hispanics on Social Media - Posted April 23, 2012
A Nielsen study, "State of the Hispanic Consumer: The Hispanic Market Imperative" shows that Hispanic viewers spend six hours and 29 minutes per week watching online video, and four hours and 2... [FishbowlDC]

Roll Call: GolinHarris, Women at NBCU, Allison + Partners, and More - Posted February 15, 2012
Margaret Shubny has joined GolinHarris in Chicago, filling a new executive director role. She will be leading several accounts in the healthcare practice as p... [FishbowlDC]

Oprah Tries to Boost OWN Ratings, Broke Nielsen Rules in the Process - Posted February 13, 2012
While most of the tweets that turned up on our feed last night were about the #Grammys, I remember one in particular from my (imaginary) friend @Oprah that was not: "Every 1 who can please turn to OWN especially if u have a Neilsen box." Because we're (imaginary) friends... [FishbowlDC]

Register Today for Poynter's "Develop a Smarter Mobile Strategy" Workshop - Posted February 2, 2012
One thing that I've been diligent in talking about here at 10,000 Words is creating a mobile presence. By 2014, mobile Internet is poised to... [10,000 Words]

Reach News Junkies on the Second Screen - Posted October 27, 2011
Today's viewers aren't just watching TV as a solitary experience. Whether it's the iPad, an Android tablet, or even the new Kindle Fire, tablet d... [10,000 Words]

A Few Details About the Upcoming Twitter Analytics - Posted September 14, 2011
[caption id="attachment_27255" align="alignleft" width="309" caption="How many people will pass this around?"][/caption] News broke yesterday at TechCrunch Disrupt that Twitter Web Analytics are on the way. Currently in beta format, we have a few details about the ki... [GalleyCat]

For Today's Teens, Less TV, More Texting - Posted June 12, 2011
[caption id="attachment_22509" align="alignleft" width="145" caption="It's not just the crew on 'Gossip Girl.' Teens are constantly on their mobile devices. Photo: Eric Liebowitz, The CW"][/caption] A Nielsen report identified... [FishbowlDC]

Social Sharing Buttons: Too Much Or Not Enough? - Posted May 26, 2011
News can break at a moment's notice, and whether you have the exclusive scoop or not, chances are that readers coming to your website to read the story will want to share it with their friends and family. Facebook, Twitter, Tumblr and other social networking services can help give your story... [10,000 Words]

TV Sweeps Season Could Be A Semantic Season Too - Posted February 2, 2011
If it's February, the networks are getting ready for the Sweeps. Viewers of NCIS can expect to be treated to a never-before-seen scene that's being Twitter-campaigned under... [AllTwitter]

Play Doctor with Grey's Anatomy Sync App for iPad from Disney/ABC Television Group, Nielsen - Posted February 1, 2011
iPad users can check themselves into Seattle Grace Mercy West Hospital with the new Grey's Anatomy Sync app from Disney/ABC Television Group and Nielsen. The app is based on standout ABC series ... [WebNewser - SocialTimes.com]

Nielsen Ends Radio Measurement - Posted December 14, 2010
Nielsen announced that it is discontinuing U.S. radio measurement, two years after starting the program. International areas - there are 11 - will not be affected. Nielsen clients will be able to access historical data and some parts of th... [FishbowlDC]

Bad Sign of The Times, The Sunday Times - Posted October 27, 2010
The Times and The Sunday Times have experienced significant drops in unique monthly visitors -- both to their respective homepag... [WebNewser - SocialTimes.com]

ABC No Longer Talkin' 'Bout My Generation, But What About iPad App? - Posted October 2, 2010
The next time Disney/ABC Television Group goes through the trouble (and expense) of developing an interactive iPad app based on an ABC show, it might want to select a series that lasts more than two episodes. A... [WebNewser - SocialTimes.com]

Nielsen Media-Sync Platform Backs ABC's My Generation Sync iPad App - Posted September 16, 2010
Nielsen is best-known for its TV ratings, but the information and measurement company showed its versatility by teaming up with Disney/ABC Television Group on ABC's My Generation Sync iPad App, which adds synchronized interactive content and social-media function... [WebNewser - SocialTimes.com]

Nielsen NFL Media Exposure Index: Dallas Cowboys Still America's Team Based on Media Exposure - Posted September 9, 2010
According to Nielsen's NFL "media exposure index" the Dallas Cowboys were the most popular football team in America last season. ... [TVNewser]

Nielsen NFL Media Exposure Index: Dallas Cowboys Still America's Team Based on Media Exposure - Posted September 9, 2010
According to Nielsen's NFL "media exposure index" the Dallas Cowboys were the most popular football team in America last season. ... [SportsNewser]

Finke And Her Scurrilous Rumors Are Denied - Posted December 19, 2008
Nikki Finke, blogging on Deadlinehollywooddaily.com, has gotten it wrong again. She proclaimed like a wild banshee that Hollywood Reporter publisher ... [FishbowlLA]

Mobile Ad Bits: Snacks from IAB's Mobile Leadership Forum - Posted July 22, 2008
Throughout the various sessions at the IAB's first mobile advertising event two themes resonated: "It's all about the consumer" and "the real impact of mobile advertising is what happens after the click-through." Some other takeaway snippets from the forum, which was held in New York on Monday. Gary Schwartz, president and CEO of... [ThinkMobile - SocialTimes.com]

LAT in 90 Seconds - Posted April 18, 2007
Stories That Make Reporters Happy: We can practically hear Richard Winton's British giggles of glee while he was writing this piece about drug dealers who accidentally called 911. Particularly at the kicker: "It was the second b... [FishbowlLA]

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