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Behind the Swoosh: The Making of Nike's Greatest Commercials
Ad industry creatives chronicle the creation of Nike's most innovative and influential TV ad spots.

Sightings (86)

Spotted around the media universe

10 Biggest and 5 Most Surprising Brands 'Friended' by Millennials - Posted October 16, 2014
No alcohol here, sorry. Recent studies have told us that the kids these days just aren't really into brands on social media. ... [FishbowlDC]

Facebook Adding View Counts to Videos - Posted September 8, 2014
Facebook announced that it has been averaging more than 1 billion video views per day sinc... [AllFacebook]

WARNING: Kmart Is Not Giving Facebook Users $1,000 Gift Cards - Posted August 26, 2014
If Facebook posts promising $200 Nike gift cards are scams, and Facebook posts promising ... [AllFacebook]

You Keep Falling For Scams On Facebook: Stop It - Posted August 4, 2014
You see a post offering a $200 Nike ... [AllFacebook]

2Q EARNINGS: World Cup Ads Score on Facebook - Posted July 24, 2014
The first part of 2014 FIFA World Cup Brazil took p... [AllFacebook]

WORLD CUP: Kia Motors Overtakes Nike as Top Sponsor on Facebook, Twitter - Posted July 18, 2014
Germany edged Argentina to win the soccer portion of 2014 FIFA World C... [AllFacebook]

Nike Leading the World Cup in Social Media Brand Mentions - Posted June 25, 2014
It's official, the World Cup has taken the title of the biggest social event ever. While there are plenty of ... [AllFacebook]

WORLD CUP: Nike Tops Other Sponsors In Mentions On Facebook, Twitter - Posted June 24, 2014
Just do it? Nike has when it comes to mentions of ... [AllFacebook]

Nike To Release 3D Printed Football Equipment for Summer 2014 - Posted June 2, 2014
(Hypebeast) Nike has incorporated 3D printing into its latest football equipment. Juxtaposing state-of-the-art innovations with traditional craftsmanship, the Nike Football Rebento duffel bag is a player exclusive that sports a 3D printed base with a premium leather upper in a "bold expression of technology and style." Accompanying ... [Inside 3D Printing News]

Executive Producer Justin Taylor Leaves TBWA\Chiat\Day for Nike - Posted April 29, 2014
We've confirmed, via TBWA\Chiat\Day source, that executive producer Justin Taylor has left his p... [GalleyCat]

2014 Facebook Studio Awards Finalists Revealed - Posted April 22, 2014
Facebook announced the finalists for its ... [AllFacebook]

Nike Debuts Second Football Cleat Using 3D Printing Technology - Posted February 28, 2014
( Nike continues to push the limits of innovation and design by debuting its second football cleat built using 3D printing technology: The Nike VaporHyperAgility Cleat. The cleat's unique plate design uses an amplified, tri-star stud shape enabling maximum speed on turf w... [Inside 3D Printing News]

Hard Work Pays Off in the End for New Spokeswoman Jen Selter - Posted January 31, 2014
In this week's most important non-Super Bowl story that we somehow missed, Instagram "belfie" phenom Jen Selter signed an endorsement deal before the ink even dried on her agency contract. Page Six ... [FishbowlDC]

Nike Continues 'Just Do It' with 3D Printed Carbon Vapor Shoe for Super Bowl - Posted January 16, 2014
(3D Printing Industry) Last year, Nike got ahead of the rest of the footwear world as the first company to release a shoe with 3D printed components. The production of the Vapor Laser Talon didn't simply use 3D printing for prototyping purposes, but incorporated a 3D printed plate into the final... [Inside 3D Printing News]

Season Of Giving: Mark Zuckerberg, Priscilla Chan Behind 2013's Largest U.S. Philanthropic Donation - Posted January 2, 2014
Facebook Co-Founder and CEO ... [AllFacebook]

BREAKING: Rapper/Sneaker Partnerships Are Just 'Publicity Stunts' - Posted December 11, 2013
Don't tell Kanye or his circa-2005 shirt/coat/glasses combo, but TIME is onto his little sneaker game. In a post yesterday, the magazine recognized that the longstanding trend of rappers partnering with shoe brands is ... [FishbowlDC]

STUDY: How Fortune 500 Companies Use Instagram - Posted September 25, 2013
How many of the Fortune 500 companies have accounts on Facebook-owned photo-sharing network ... [AllFacebook]

Tribesports Leaps Over Kickstarter Goal - Posted August 20, 2013
A new sportswear line driven by a community of sports enthusiasts has more than doubled their Kickstarter goal, raising $96,000 in a week. London-based Tribesports is crowdsourcin... [AllFacebook]

FanTree Allows Athletes, Celebrities To Sell Gear Via Flash Sales, Recognize Top Fans Via Facebook - Posted August 7, 2013
U.S. Men's National Soccer Team and Sunderland... [AllFacebook]

An Inside Look at Two Outdoor Event Venues - Posted July 10, 2013
The redevelopment of New York's Hudson Yards area got a major boost with Time Warner's re... [FishbowlDC]

Nike Tops New Nitrogram 50 List Of Most Popular Brands On Instagram - Posted June 24, 2013
The Nitrogram 50, a list of the 50 most popular brands on Facebook-owned photo- and video-sharing network ... [AllFacebook]

Facebook's Carolyn Everson On Right-Hand-Side Ads, Mobile, Instagram, And Hashtags - Posted June 19, 2013
Facebook Vice President of Global Marketing Solutions Carolyn Everson touched upon several topics in a conversation with... [AllFacebook]

New Rapid Stamping Ground for Nike & Adidas - Posted June 11, 2013
(Financial Times) Nike and Adidas are using 3D printing to make multiple prototype versions of shoes at a previously impossible speed. 3D printing accelerated development of Nike's Vapor Laser Talon boot for professional American footballers. "Within six months we were able to go through 12 rounds of prototype iterations that we fully... [Inside 3D Printing News]

Facebook Trying To Give Users More Control, Richer Experiences With Apps - Posted May 23, 2013
People are increasingly engaging with Facebook-connected applications such as ... [AllFacebook]

Retail PR: Location, Location, Location - Posted May 23, 2013
Public relations professionals are tasked with keeping their clients in the minds of customers. To accomplish this challenge, we employ an arsenal of weapons that leverage various assets from marketing strategies and advertising campaigns to digital brand identity platforms and old-fashioned storytelling. However, as ... [FishbowlDC]

Finance, Airlines, and Telecom Prove Most 'Socially Devoted' Industries on Twitter - Posted May 20, 2013
"Social listening" -- the practice of brands tuning in to what customers are saying to them and about them on social media -- is a hot topic, and we've talked a lot about the increasing importance of brand responsiveness. While many companies are ... [FishbowlDC]

5 Facebook Consumer Interaction Drivers From Sigmund Freud - Posted May 17, 2013
Sigmund Freud is famous for making society's understanding of the conscious mind versus the unconscious mind popular. The conscious mind is associated primarily with our current moment of perceptions and awareness, whil... [AllFacebook]

Facebook Strategic Partnerships Manager Ime Archibong Talks News Feed, Timeline Redesigns - Posted May 14, 2013
Over the past few months, Facebook has undergone a serious face-lift, with Timeline and ... [AllFacebook]

Facebook Announces Global Rollout Of Sections On Timeline, Best Practices For App Developers - Posted May 14, 2013
Facebook announced Tuesday that the ... [AllFacebook]

Garment Industry Opts for Makeover After Bangladesh Disaster - Posted May 14, 2013
The factory collapse that killed more than 1,100 people in Bangladesh this April is by no means the first tragedy to strike the garment industry in recent years--but it does look like the culmination of an ongoing PR challenge that could reshape the way major cl... [FishbowlDC]

STUDY: More Top Brands Flock To Instagram - Posted May 13, 2013
Brands have an overwhelming presence on Facebook, but has that transferred into the site's photo-sharing network, ... [AllFacebook]

Instagram for Brands: Two Steps Forward, One Step Back - Posted May 9, 2013
Every brand on Earth is chomping at the bit to place official ads on the rapidly growing Instagram, but parent company Facebook continues to ... [FishbowlDC]

Tim Tebow, (Charlie Sheen), Personal Branding and Public Relations - Posted May 8, 2013
PR industry experts are inundated with columns and advice about how clients should manage their personal brands. Much of that input is common sense: don't get coked up and crash your Porsche, don't beat your girlfriend and land in jail, don't get drunk and start tweeting. Most of the public is... [GalleyCat]

Niche Marketing Sends Nike Sole Searching - Posted April 15, 2013
Chances are you, or someone you know, owns a pair of shoes. Now consider there are currently about 7.078 billion people on earth. That's how big and lucrative the shoe industry is, and for decades Nike has been at the forefront of shoe sales. But tim... [FishbowlDC]

7 Tips for Your Next Big Apology Tour - Posted April 2, 2013
Last week brought news of disgraced general/CIA chief and potential presidential candidate David Petraeus's first post-scandal appearance. Petraeus used a speech before a University of Southern Cal... [GalleyCat]

7 Tips for Your Next Big Apology Tour - Posted April 2, 2013
Last week brought news of disgraced general/CIA chief and potential presidential candidate David Petraeus's first post-scandal appearance. Petraeus used a speech before a University of Southern Cal... [FishbowlDC]

HOW TO: Control What Facebook Apps Post On Your Behalf - Posted March 28, 2013
Odds are, if you've connected with an application on Facebook, you've seen the familiar warning that it can post to your Timeline and on friends' News Feeds on your behalf. There's a way you can go back and fix this through the activity log, so the ap... [AllFacebook]

Nike and Tiger Woods Lose Focus in the Name of Winning - Posted March 27, 2013
The public loves tenacity. We understand that people go through difficult times, and many of those struggles are self-inflicted. But we love a good comeback story because we believe that tough times build character. We all fall down, and most of us get back up again. It makes us better, more compassionate... [FishbowlDC]

Nike's Instagram Strategy: Flattery Gets You Everywhere - Posted March 21, 2013
If you want to encourage your social media followers to engage and create content for your brand, the secret sauce is quite simple: flattery. Earlier this month, for example, Nike celebrated accumulating its one millionth Instagram follower by ... [GalleyCat]

Nike's Instagram Strategy: Flattery Gets You Everywhere - Posted March 21, 2013
If you want to encourage your social media followers to engage and create content for your brand, the secret sauce is quite simple: flattery. Earlier this month, for example, Nike celebrated accumulating its one millionth Instagram follower by ... [FishbowlDC]

The AllFacebook Guide To SXSW - Posted March 11, 2013
Facebook is at the SXSW festival in Austin, Texas, both personally and through the ... [AllFacebook]

Facebook Adds Open Graph Actions Such As Run, Quote, Want To Watch - Posted March 8, 2013
Facebook has been experimenting with ways that allow users to be more expressive -- such as structured status updates and... [AllFacebook]

10 Brands That Do Customer Service Right on Twitter - Posted March 7, 2013
Here's an interesting fact: 30% of top brands now have "dedicated customer service Twitter handles". This makes perfect sense, right? Customers value great service above all else, they love the instant gratification of social media and they real... [FishbowlDC]

Big Brands Encourage Supreme Court to Support Gay Marriage - Posted February 28, 2013
An update in case you don't follow judicial politics: The United States Supreme Court is about to hear a couple of cases challenging the constitutionality of the Defense of Marriage Act (DoMA), the 1996 legislation that effectively said "i... [FishbowlDC]

3D Printing is Helping Nike Build the Ideal Football Cleat - Posted February 27, 2013
(VentureBeat) Nike has announced a superlight, 5.6 ounce football cleat created in part with a 3D printer. Named the Vapor Laser Talon, the shoe is optimized for the 40-yard dash and features a 3D printed base plate designed to give athletes the ideal drive position as they run. Nike engineers used... [Inside 3D Printing News]

Adventures in Marketing: Headphones by Snooki - Posted February 22, 2013
Say you're promoting a "premium" product with minimal production costs and you want to heighten its appeal to a certain target audience. What do you do? First you label it "premium" or "exclusive". Then you ... [GalleyCat]

When Should Brands Drop Celebrity Spokesmen? - Posted February 21, 2013
Today brought the completely unsurprising news that Nike has suspended its contract with... [FishbowlDC]

STUDY: How Are Top Brands Using Instagram? - Posted February 19, 2013
It seems that brands are not only becoming more hip to social photo-sharing site Instagram (which Facebook purchased last year), but getting smarte... [AllFacebook]

Facebook's Fitness Apps Keep Users Moving With The Help Of Open Graph - Posted February 12, 2013
The joy of working out with Facebook-connected applications is that even if users are not jogging or cycling with someone in per... [AllFacebook]

Nike, More Brands Taking Social Media In-House - Posted January 7, 2013
One of the most interesting trend stories to pop up so far this month concerned Nike's decision to take its social media efforts away from third-party agencies and ... [FishbowlDC]

6 SEO Content Tips You May Have Missed - Posted January 7, 2013
Every PR pro has heard the news: The future of public relations is all about "brand journalism", which is all about content, content, content. Of cours... [FishbowlDC]

Hockey is Back. Will Nike's Anti-Lockout Ad Still Work? - Posted January 7, 2013
This new Nike ad, from Wieden+Kennedy New York and ... [FishbowlDC]

2012's Top Chinese Social Media Branding Stories - Posted January 2, 2013
Capturing the Chinese market is every marketer's dream. More than a billion potential customers in a newly open society that continues to grow more and more infatuated with brand-name goods? We can certainly see why everyone's so interested. So what are the world's largest companies doing to familiarize ... [FishbowlDC]

Keep Your New Year's Resolution With The Help Of Facebook Apps - Posted January 2, 2013
What's the biggest resolution everyone makes on Jan. 1? Lose weight and be healthier. There are several Facebook applications tha... [AllFacebook]

The World's Greatest Brands: 2013 Edition - Posted January 2, 2013
Welcome back, dear readers! We hope everyone had a great holiday and survived t... [FishbowlDC]

Facebook Director of Engineering Mike Vernal Talks All Things Open Graph - Posted November 28, 2012
Facebook Director of Engineering Mike Vernal, who oversees the social network's ... [AllFacebook]

Puma Combines Modern, Retro Technologies to Entice Customers - Posted November 15, 2012
A rotary-style phone wasn't the device that led to the unraveling of the David Petraeus 'Spyfall' affair, but talking the old-fashioned way certainly would ... [FishbowlDC]

Will Instagram Profiles Change the Visual Branding Game? - Posted November 8, 2012
You may not have noticed, but Instagram (undisputed king of online "food porn") made ... [FishbowlDC]

Nike (Finally) Drops Lance Armstrong - Posted October 17, 2012
Looks like public opinion has turned decisively against Lance Armstrong. According to a statement issued today, prime sponsor Nike (NYSE: NKE) officially terminated its contract with t... [FishbowlDC]

Napkin Labs Aims To Boost Facebook Engagement With Fan Center - Posted September 19, 2012
Many times, when a Facebook fan posts to a major brand's timeline or leaves a comment, there's a ... [AllFacebook]

NFL Targeting Kids via Cartoons - Posted September 5, 2012
We don't know about you, but we feel like there's something a little creepy about big-name brands targeting children. Sure, kids represent a huge and hugely lucrative demographic, but people--especially parents--also know that children need to be protected from the big bad w... [GalleyCat]

'Et tu, Brute?' Lance Armstrong's Assistant Turns Against Him - Posted August 31, 2012
Despite the fact that Lance Armstrong's recent decision not to fight the continued charges leveled against him by the US Anti-Doping Agency shocked observers around the world, millions remain in his cor... [FishbowlDC]

Facebook's Open Graph Working Out Nicely For Fitness Apps - Posted August 29, 2012
Facebook users love announcing workout results. Luckily, they've got a variety of ways to... [AllFacebook]

End of an Era: Lance Armstrong 'Won't Fight' Dope Charges - Posted August 24, 2012
For once, we didn't see this coming: In case you haven't heard, cyclist, cancer survivor and one-man-brand Lance Armstrong ... [FishbowlDC]

Roll Call: Hill+Knowlton Strategies, DEC PR, Zing, and More - Posted August 17, 2012
Hill+Knowlton Strategies has announced that Amy McMichael Paddock, SVP and general manager of the firm's Austin, TX office, will co-lead global client services with Vivian Lines, vice chair and co-head of client services. Padd... [FishbowlDC]

Nike Wins Facebook Brand Battle During Olympics - Posted August 14, 2012
Now that we know which athletes won both the social and actual Olympic Games, it's time to figure out whi... [AllFacebook]

Facebook Rewards Provider Plink Closes $3M Funding Round - Posted August 1, 2012
Online-to-offline loyalty program Plink, which rewards its users w... [AllFacebook]

Facebook Users Hoof It To Nike Shoe Boxxxx - Posted July 16, 2012
Sneaker enthusiasts have a place to compare their shoe closets, as Nike de... [AllFacebook]

Nike Relaunches Nike+ GPS App As Nike+ Running, Deepens Facebook Integration - Posted June 22, 2012
Just did it: Nike relaunched the ... [AllFacebook]

Plink Partners With Tango Card, Adds Rewards Options Besides Facebook Credits - Posted June 18, 2012
Online-to-offline loyalty program Plink... [AllFacebook]

Media and Social Network Leaders Open Up at 'The Guardian' Activate Summit - Posted May 4, 2012
For those making and breaking recent headlines, The Guardian Activate Summit held at New York's Paley Center for Media was a venue of choice on Thursday. Notable media and social network e... [FishbowlDC]

Volume, Emotion, Sponsorship: What Brands Have An Edge on Social Media Strategies? - Posted April 30, 2012
Market Strategies International recently released the first edition of what it says will be an annual Social Media Brand Index, a measure for brands both of consumer-generated soci... []

Nike Quashes Midnight Lineups With Innovative Twitter RSVP System - Posted April 19, 2012
It might come as a surprise to learn (if you're not among the sneaker-obsessed) that people actually line up - and even r... [AllTwitter]

Nike Collection Celebrates Black History Month - Posted February 6, 2012
To commemorate Black History Month, Nike is releasing a BHM collection that will feature special edition Air Force Ones, jackets, and other items. The line will be available... [FishbowlDC]

Marty McFly's Hi-Tech Nikes Will Be Auctioned for Charity - Posted September 8, 2011
More than 20... [FishbowlDC]

Greenpeace Asks Nike and Adidas to 'Detox' - Posted July 13, 2011
Greenpeace has filmed its own version of a Nike commercial to persuade it (and Adidas) to take steps to disassociate their brands with textile companies in China that are releasing toxic chemicals in the water. The "Detox" campaign is challenging these sporting goods companies and othe... [FishbowlDC]

Sports Stunts Mix Viral Video With Advertising - Posted April 13, 2011
... [FishbowlDC]

Study Finds Correlation Between Social Media Popularity and Share Price - Posted March 18, 2011
A study conducted by Pace University doctoral student Arthur O'Connor and, a ... [GalleyCat]

Nike Delivers Again With New Kobe Bryant Video - Posted February 19, 2011
... [TVNewser]

Nike Delivers Again With New Kobe Bryant Video - Posted February 19, 2011
... [SportsNewser]

Adidas and Spain Extend Sponsorship Agreement - Posted February 9, 2011
The best soccer team in the world is reupping with the sport's most dominant brand. Spain and Adidas agreed to extend their partnership through December 2018. ... [TVNewser]

Adidas and Spain Extend Sponsorship Agreement - Posted February 9, 2011
The best soccer team in the world is reupping with the sport's most dominant brand. Spain and Adidas agreed to extend their partnership through December 2018. ... [SportsNewser]

Cleveland Fires Back At LeBron Nike Commercial - Posted November 5, 2010
... [TVNewser]

Cleveland Fires Back At LeBron Nike Commercial - Posted November 5, 2010
... [SportsNewser]

OutCast Communications Rebrands as The OutCast Agency - Posted October 8, 2010
OutCast Communications has rebranded as The OutCast Agency... [FishbowlDC]

Michael Vick-- Nobody's Best Friend - Posted July 20, 2007
Nike and the NFL have riled up local dog lovers by refusing to dump Atlanta Falcons Michael Vick, who has been indicted for running a dog fighting operation. Nike did suspend the Zoom Vick V shoe , but activists say "too little, too lat... [FishbowlLA]