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How To Pitch: NylonMag.com
Nylon's Web site seeks compelling takes on a gamut of pop culture trends.

So What Do You Do, Kevin McKean, Editorial Director, Consumer Reports?
With 3.2 million-plus paid online subscribers, Consumer Reports' editorial director explains why print pubs need to adopt a 'media neutral' stance and extols the non-ad-based model.

So What Do You Do, Jimmy Wales, Co-Founder of Wikipedia and Wikia?
The co-founder of the wildly popular open-content site talks about his for-profit project, Wikia, and what the media industry can glean from Wikipedia's approach to citizen journalism.

So What Do You Do, Pete Cashmore, Mashable Founder and CEO?
The 23-year-old CEO of self-monikered "social media guide" Mashable speaks out on pay walls, online content curation, and audience engagement.

So What Do You Do, Rob Curley, President/Executive Editor, Greenspun Interactive?
A seasoned hyper-local journalist, Rob Curley spearheads a TV show that's reverse-engineered from the Web and creates rich content databases.

So What Do You Do, Bill Falk, Editor-in-Chief of The Week?
Prospering while most magazines are struggling, Bill Falk explains what The Week is doing differently, and the hand new Web hire Maer Roshan has in that strategy.

So What Do You Do, Ning CEO Gina Bianchini?
Culling rich data from the million-plus social networks on Ning.com, this CEO is honing a scalable, profitable digital business model.

So What Do You Do, Polaris Ventures Senior Adviser Larry Kramer?
Exploring new media monetization models, industry veteran Larry Kramer believes the future of profitable content delivery is "total integration."

So What Do You Do, MSNBC Host Rachel Maddow?
Already a household name, Rachel Maddow won't let ratings pressure interfere with editorial direction and reaches out to fans with online efforts.

So What Do You Do, Sewell Chan, New York Times City Room Bureau Chief?
The City Room bureau chief reveals the key to driving Web traffic, describes how Twitter helps him disseminate news and gain readers, and discusses the Times' foray into citizen journalism.

So What Do You Do, Guy Kawasaki, Founder, AllTop.com?
The tech biz whiz discusses the fate of media companies and his 'extreme' approach to harnessing user-generated content.

So What Do You Do, Joni Evans, CEO, wowOwow.com?
The publishing powerhouse talks about launching a women's Web site and how the Internet can save the 'broken' book industry.

So What Do You Do, Candy Pratts Price, Executive Fashion Director, Style.com?
This style maven shares how she stays ahead of the 24-hour news cycle and why brevity makes for better blogging.

So What Do You Do, Chris Keyes, Editor, Outside?
This magazine editor discusses the launch of Outside TV, his strategy for building a robust brand, and skiing with staffers before work.

So What Do You Do, Jeff Howe, Author and Wired Contributing Editor?
The magazine writer explains how crowdsourcing is reinventing investigative journalism and why "passion is the currency of the 21st century."

So What Do You Do, David Karp, Founder of Tumblr?
The 22-year-old discusses what motivates him, the future of Tumblr, and the narcissism of a generation.

Pitches That Worked: Pregnancy
This writer's humorous, on-target and on-spec pitch was perfect for Pregnancy, but another pub bought it first. We chronicle the initial pitch and the graceful rebound.

Hey, How'd You Build Passionate Bravo Fans Through Mobile Platforms, Aimee Viles?
Ahead of her Think Mobile talk on smart mobile marketing, Viles explains how Bravo uses mobile platforms to boost the brand and contribute to the bottom line.

Hey, How'd You Become A New Media Empress, Shira Lazar?
Hybrid journalist Shira Lazar juggles multiplatform media projects and ingratiates herself as a brand for the 'millenial movement.'

Hey, How'd You Create A Highly Successful Viral Marketing Campaign, Jonah Sachs?
Free Range Studios' co-founder shares his strategy for crafting a campaign that generated more than 5 million views for an online video.

Hey, How'd You Cook Up A Book and Film Deal From Your Blog, Julie Powell?
Julie & Julia blogger and author Julie Powell reveals how she built a faithful readership and grew her brand into a bestselling memoir and movie.

Hey, How'd You Launch A Lucrative Writing Business, Michael Sedge?
Ingratiating himself in global markets, this writer uses guerrilla pitching tactics and negotiates syndication deals to fuel a steady income.

Hey, How'd Your Film Site Become A Success?
From film fan to Web site founder, this editor-in-chief established a one-stop niche authority and plans to expand it into new markets.

Hey, How'd You Become the LA Times' Lead Travel Blogger, Jen Leo?
Fueling her brand with social media tools, the Los Angeles Times' lead travel blogger explains how she built her online media career.

Hey, How'd You Launch 'Help A Reporter Out?'
The man whose journalist-to-journalist service went from Facebook group to burgeoning online community in under a year discusses what's next for HARO.

Hey, How'd You Go From Foreign Correspondent To Starting An International News Site?
This longtime journo discusses jumping from print to Web, and why we need international news 'unencumbered by legacy media.'

Hey, How'd You Launch A User-Generated Fact-Checking Site?
Ameritocracy.com's community director discusses how commenters can 'get to the truth' behind politics in media.

What To Charge: Blog & Social Media Design
Cash in on the burgeoning social media sector with these tips for competing for and crafting design projects like Twitter avatars or blog backgrounds.

What To Charge: Web Production
Profit from new media opportunities with an online production project.

How To Pitch For PR: MediaTakeOut.com
Exclusive, timely PR pitches will land your item on this highly-trafficked entertainment news site for the urban set.

How To Pitch For PR: TheYBF.com
We kick off our new How To Pitch for PR series with a breakdown of entertainment site TheYBF.com's criteria for pitching pop culture scoops about the young, black, and fabulous.

PR Perfected: Pitfalls and Payoffs of Stunt PR
A PR stunt can go from dazzling to damaging, so learn how to attract the right kind of attention.

How To Pitch For PR: MediaTakeOut.com
Exclusive, timely PR pitches will land your item on this highly-trafficked entertainment news site for the urban set.

How To Pitch For PR: TheYBF.com
We kick off our new How To Pitch for PR series with a breakdown of entertainment site TheYBF.com's criteria for pitching pop culture scoops about the young, black, and fabulous.

Personal Essay Markets, Part IV
In the final installment of our series on first-person pieces, we share 15 online outlets that are wide open for freelance submissions.

Ready, Set, Star: Produce Your Own Online Video Show
Have your sights set on Internet stardom? Learn how to develop, execute, and promote your own compelling Web video show.

Keeping Track of Media Contacts: Old Methods, New Tools
PR practitioners dish on tools of the trade that will help you curate your press lists and keep in touch using social media.

Make A Profit From Microblogging
Siphon audience interest into profit, from direct ad streams and customer service to driving site traffic and raising brand awareness.

Revamp Your Print Habits For Web Writing
Seasoned writers who jumped from print to Web journalism offer seven strategies for retooling old habits for digital discourse.

Twitter Ethics: Navigate New Social Media Terrain
Publicists and journalists weigh in on ethical conflicts surrounding transparency in the social media sphere.

Launch A Successful Online News Conference
Marketing experts explore how to orchestrate an online news conference, from the technical logistics to fostering audience interaction.

Best Online Practices For Print Writers
Savvy bloggers share techniques for transitioning your writing style from print to online and propelling a blog to success.

Longevity In The Evolving Newsroom
As newsrooms migrate further into online content delivery, print industry vets explore their options for adapting in the journalism job market.

Personal Essay Markets, Part II
From pay rate to etiquette, we break down how to sell your fresh point of view on everything from relationships and parenthood to crafts and food.

New Media, New Jobs: Hybrid Roles in the Digital Newsroom
Be it distributed reporting, Web content strategy or developing software apps for news sites, talented and driven media pros can break into these emerging careers.

The Skinny On Social Networks And Media Jobs
Job seekers and recruiters describe how to advance your media career by putting your best profile forward in the proliferating social network sphere.

Sightings (30)

Twitter Influences More Consumer Purchases Than Facebook - Posted September 14, 2011
According to a recent study, it looks like Twitter is more influential than Facebook when it comes to influencing purchases. 35 percent of respondents said their Twitter feed has been influential or extremely influential on their purchase decisions, while only 23.5 percent of Facebook users ... [AllTwitter]

Popular Stanford Course on AI Offered Online - Posted August 2, 2011
Sebastian Thrun and Peter Norvig are teaching an online course entitled Introduction to Artificial Intelligence from September 26 through December 16, 2011. The course, also taught in-class at Stanford University, is a popular intro level examination of ... [semanticweb.com]