Ogilvy Noor

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With the US Muslim Population Growing, Marketers Are Missing a Consumer Opportunity - Posted July 30, 2014
Unless you were celebrating Ramadan or know someone who was, you may have missed the fact that the month-long religious fast ended on Monday. Unlike other times of year, Ramadan doesn't have a national day of recognition. That includes a day or days that shoppers can score a deal as a... [PRNewser]

Ogilvy & Mather: It's Important for Marketers To Engage With Muslim Consumers - Posted November 1, 2010
Ogilvy Noor ("Noor" means "light" in Arabic) has just published a study titled "Brands, Islam and the New Muslim Consumer" that found that Lipton, Nestle, and Kraft are among the brands with most appeal to... [PRNewser]