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Ogilvy & Mather: It's Important for Marketers To Engage With Muslim Consumers - Posted November 1, 2010
Ogilvy Noor ("Noor" means "light" in Arabic) has just published a study titled "Brands, Islam and the New Muslim Consumer" that found that Lipton, Nestle, and Kraft are among the brands with most appeal to... [PRNewser]
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