Old Spice

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Spotted around the media universe

9 (More) Brands That Gave Us Their Takes on 'Mad Men' - Posted April 14, 2014
While our own Tonya Garcia already offered a quick list of social media promos tied to last ni... [GalleyCat]

9 (More) Brands That Gave Us Their Takes on 'Mad Men' - Posted April 14, 2014
While our own Tonya Garcia already offered a quick list of social media promos tied to last ni... [FishbowlDC]

You Won't Believe How Quickly This New Old Spice Campaign Goes Viral - Posted January 22, 2014
Just when we figured the Old Spice guy had run out of tricks... This video is OK, but the concept behind the campaign makes it great. If you see a tweet or Facebook message from a friend telling you all about an illegal neck workout machine, a 100% solid gold headset or another,... [FishbowlDC]

INFOGRAPHIC: Battle Of The Sexes On Facebook - Posted May 7, 2013
Sometimes, stereotypes hold true. At least on Facebook, anyway. Compass Labs, a Facebook Preferred Marketing Developer, compiled an interesting infographic showing how the pages liked by ... [AllFacebook]

Social Media Win: Old Spice Co-Opts 'Screaming Goats' Meme - Posted March 11, 2013
We generally wouldn't advise brands to indulge in meme-jacking, or co-opting the trajectory of a "Gangnam Style" or Harlem Shake-type web trend to win more exposure. Did anyone really like that pistachio ad? Old Spice, however, just schooled us on the subtle art of riding a meme. The brand's social media... [FishbowlDC]

Old Spice Releases 8-Bit Video Game Featuring Dikembe Mutombo - Posted November 29, 2012
In a clever advertising campaign, Old Spice has created an 8-bit video game featuring basketball star Dikembe Mutombo. The video embedded above introduces the game--we'd love to see more interactive gaming like this instead of banner ads. ... [PRNewser]

Old Spice Releases 8-Bit Video Game Featuring Dikembe Mutombo - Posted November 29, 2012
In a clever advertising campaign, Old Spice has created an 8-bit video game featuring basketball star Dikembe Mutombo. The video embedded above introduces the game--we'd love to see more interactive gaming like this instead of banner ads. ... [Inside Mobile Apps]

McKayla Maroney Probably Not Impressed by Her Own Meme - Posted August 10, 2012
We think it's safe to say that last week was a great one for McKayla Maroney. Not only did she bring home the gold as part of the US Gymnastics Fab Five (that's "... [FishbowlDC]

So Old Spice Hasn't Lost Its Mind - Posted July 26, 2011
Last week, we thought Old Spice had gone crazy. Turns out they've gone crazy like a fox. While we were lamenting the possible loss of Isaiah Mustafa, Old Spice and its ad firm ... [FishbowlDC]

Has Old Spice Lost Its Mind? - Posted July 22, 2011
New Old Spice commercial... [FishbowlDC]

Social Business Index Draws on Social Business Intelligence -- And All the Data That Informs It - Posted July 6, 2011
While there may not be a semantic application that can go to work on every issue that requires grappling with Big Data, it certainly has a role to play in many of them. Throw out outliers such as using power grid data to optimize power distribution, and "the lion's share of... [AllTwitter]

Social Business Index Draws on Social Business Intelligence -- And All the Data That Informs It - Posted July 6, 2011
While there may not be a semantic application that can go to work on every issue that requires grappling with Big Data, it certainly has a role to play in many of them. Throw out outliers such as using power grid data to optimize power distribution, and "the lion's share of... [semanticweb.com]

New Old Spice Ad, But No Isaiah Mustafa - Posted April 21, 2011
... [FishbowlDC]

No More Drama for P&G - Posted December 10, 2010
In a Bloomberg story, P&G is talking up some big numbers resulting from the Old Spice... [FishbowlDC]

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