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2014 Facebook Studio Awards: Five Key Trends From Chief Creative Officer Mark D'Arcy - Posted May 6, 2014
Facebook Chief Creative Officer Mark D'Arcy shared his thoughts on the recently announ... [AllFacebook]

Brand Moves: Audi Snaps Into Action and E*TRADE Scraps the Cheeky Baby - Posted April 3, 2014
Being a brand that's witty, irreverent or challenges convention isn't so easy, especially since those companies set the bar high and their customers come to expect unique, creative ads and social communications. Two such brands, ... [PRNewser]

1Q Review: Top 5 Facebook Changes For Brands - Posted March 20, 2014
It's been a busy first quarter for Facebook. From acquisitions... [AllFacebook]

360i Chairman Bryan Wiener Joins Expion In Same Role - Posted February 14, 2014
Enterprise social media software provider Expion has a new chairman, as ... [AllFacebook]

Real-Time Marketing Lessons From Audi and Oreo - Posted February 14, 2014
Earlier this week, a fake Audi ad exploded on Reddit making clever use of Audi's four-ring logo by poking fun at the Olympic rings fail during the opening ceremon... [SocialTimes.com]

This Is Why JCPenney's Twitter Stunt Is Not Another 'Oreo Moment' - Posted February 3, 2014
From Vegas to Madison Avenue, everyone was looking to get in on some Super Bowl action. For marketers, that means standing out from the crowd. To accomplish these two things, JCPenney thought it would be a good idea to send out fake drunk tweets. ... [AgencySpy]

This Is Why JCPenney's Twitter Stunt Is Not Another 'Oreo Moment' - Posted February 3, 2014
From Vegas to Madison Avenue, everyone was looking to get in on some Super Bowl action. For marketers, that means standing out from the crowd. To accomplish these two things, JCPenney thought it would be a good idea to send out fake drunk tweets. ... [PRNewser]

14 PR and Social Media Winners from Super Bowl XLVIII - Posted February 3, 2014
That was a boring Super Bowl in every way. Not only was the game itself a blowout, but most of the ads were lackluster and no brand recreated Oreo's breakout success on social. Still, a few companies and personalities did manage some clever nuggets, which we will now... [PRNewser]

Our 26 Biggest Stories of 2013, Part One - Posted December 23, 2013
High fiving sunbeams and eating dolphins, bro They came. They saw. They made you click. They were our biggest stories of the year. These posts were alternately embarr... [AgencySpy]

Our 26 Biggest Stories of 2013, Part One - Posted December 23, 2013
High fiving sunbeams and eating dolphins, bro They came. They saw. They made you click. They were our biggest stories of the year. These posts were alternately embarr... [PRNewser]

Top 10 Social Media Wins of 2013 - Posted December 20, 2013
The next round of "likes" is on us... We already shared the worst of social media in 2013, so here's to the best...or at ... [AgencySpy]

Top 10 Social Media Wins of 2013 - Posted December 20, 2013
The next round of "likes" is on us... We already shared the worst of social media in 2013, so here's to the best...or at ... [PRNewser]

Breaking Brands: Who Newsjacked the Finale? - Posted September 30, 2013
This will be the last Breaking Bad post ever, we promise--loved the show but even we're sick of hearing about it at this point. Still, it's worth taking a minute to review some of last night's promo efforts. The most deliberate response comes courtesy of Clorox: Some whites never change #BreakingBad pic.twitter.com/cjw1OTqEPB ... [AgencySpy]

Breaking Brands: Who Newsjacked the Finale? - Posted September 30, 2013
This will be the last Breaking Bad post ever, we promise--loved the show but even we're sick of hearing about it at this point. Still, it's worth taking a minute to review some of last night's promo efforts. The most deliberate response comes courtesy of Clorox: Some whites never change #BreakingBad pic.twitter.com/cjw1OTqEPB ... [PRNewser]

Royal Baby PR: The Good, The Bad, The Money To Be Made - Posted July 22, 2013
Hooray everyone! We have a new prince! Release the publicists! With #RoyalBaby trending for most of the day on Twitter (along with some reference to Buckingham Palace, the Royal family, or David Cameron), it's only fitting that marketers raced to social media to try and tap into the excitement with some sort... [AgencySpy]

GAY PRIDE: Will Grey Poupon Be This Year's Oreo? - Posted June 25, 2013
Exactly one year ago, Oreo showed its support for gay pride, posting a picture on its Facebook page of an Oreo ... [AllFacebook]

Breaking Into Facebook With Break Media -- An Interview With Chris Strickland - Posted June 7, 2013
On the Internet, funny and interesting videos reign supreme as the leading form of entertainment. You've most likely been exposed to them at some point: There are videos of pranks being played, and people and animals doing crazy stuff. There are countless videos of parodies, events, and the sometimes-confusing memes. While... [AllFacebook]

2013 Facebook Studio Awards: Oreo Daily Twist Receives Top Honors - Posted April 29, 2013
Facebook Monday announced the winners of its ... [AllFacebook]

How Important Is Oreo-Style 'Real-Time Marketing' Now? - Posted April 2, 2013
After the Oreo team's big social media win dominated the post-Super Bowl buzz, a whole lot of people who had never used the phrase "real-time marketing" before started throwing it around like a hot potato. The point is that pretty much any business whose description includes the words "firm" or "agenc... [PRNewser]

Social Media Brand Chatter Doesn't Always Leave an Impression - Posted March 28, 2013
Everybody loved the recent back-and-forth between Kit Kat and Oreo on Twitter, and we're fond of the "is it an April Fool's joke or not" concept behind Scope's new "bacon mouthwash" campaign. But this little interaction between Charmin (wh... [PRNewser]

Oreo Agency 360i Just Won HBO's Social Media Account - Posted March 25, 2013
Today AdAge brings news that 360i, the digital agency responsible for all those creative Oreo tweets you've read... [PRNewser]

Did Oreo Win Twitter Again? (Yes, They Did) - Posted March 22, 2013
We missed this social media branding win last week, but when the words "Oreo" and "social media" showed up together on our Twitter feed this morning we knew we had to check it out. Seems like the team at 360i (see below)** won again in a friendly exchange between the cookie... [PRNewser]

Facebook Celebrates Pi Day - Posted March 14, 2013
March 14 (or 3/14) is becoming more famous as Pi Day, in honor of the significant mathematical figure. Several people, pages, and brands on Facebook are celebrating this event with posts about the endless number or photos of the delicious pastry that shares the same sound. ... [AllFacebook]

Third-Party Content Can Be A Key Component Of Marketing On Facebook - Posted March 7, 2013
The recent real-time marketing coup by Oreo and its agency, ... [AllFacebook]

Yes, The White House Is Full of Sci-Fi Nerds - Posted March 1, 2013
The press, which happens to consist of a bunch of nerds, gave President Obama a bit of flack today for supposedly confusing the Star Wars "Jedi Mind Trick" with the Star Trek "Vulcan Mind Meld", thereby creating the "Jedi Mind Meld" meme during a speech on some extremely important topic that... [AgencySpy]

On Facebook, Lines Between Paid, Earned, Owned Media Become Blurred - Posted February 28, 2013
Prior to Facebook and the rise of social media, it was fairly easy to tell the difference between paid, earned, and owned media and ad... [AllFacebook]

On Facebook, Lines Between Paid, Earned, Owned Media Become Blurred - Posted February 28, 2013
Prior to Facebook and the rise of social media, it was fairly easy to tell the difference between paid, earned, and owned media and ad... [Lost Remote]

Most 'Social' Brands Missed Their Chance to Shine on Oscar Night - Posted February 25, 2013
The media has rendered its verdict: Despite receiving the message that it's all about Oreo-style "real time marketing", brands promoting themselves during last night's Academy Awards (or "The Super Bowl for women" if you're a sexist) did not measure up to their Game Day peers, despite paying premium prices for 30-second... [PRNewser]

PR Fail: MTV/BET Twitter 'Hack' Was a Promo Stunt - Posted February 19, 2013
Twitter hacking is the big thing this week! After hackers turned Burger King into McDonald's yesterday (and did their best to promote rappers T-Shyne and Chief Keef), the same team hijacked Jeep... [PRNewser]

10 Great Apps for PR Professionals - Posted February 15, 2013
Today we bring you a guest post from Kelsey Libert reviewing ten top smartphone apps that can help PR pros. Kelsey is a speaker, entrepreneur, and Internet enthusiast. She's a chief development officer for a diverse website portfolio, where she runs the content development strategy and execution for several websites. Thinking on... [PRNewser]

Poland Spring Finally Jumps on Rubio 'Water Bottle-Gate' Promo Opp - Posted February 13, 2013
Don't say we didn't see this coming... We have a very strong feeling that someone called the heads of Poland Spring's PR and marketing teams a... [PRNewser]

Marco Rubio, Poland Spring and the Importance of Interview Prep - Posted February 13, 2013
No matter who's in the Oval Office, State of the Union speeches always amount to a mishmash of bland platitudes and vague proposals for legislation that will never come to pass. But they do address very serious matters, so we're a little disappointed to report that the most buzzed-about moment of last... [PRNewser]

Social Media Newsfeed: First Social Media Pope Resigns | Google+ Friends - Posted February 12, 2013
 Click here to receive the Morning Social Media Newsfeed via email. ... [SocialTimes.com]

Oreo Does It Again with Timely Justin Timberlake Grammy Tweet - Posted February 11, 2013
At this point, you may be a little tired of hearing about Oreo's game-winning Super Bowl blackout "You can still dunk in the dark" tweet. But that little bit of in-the-moment messaging brilliance was no fluke. While the Oreo social media team's visual tweet celebrating Justin Timberlake's return to pop music... [PRNewser]

Dunking in the Dark: the Technology Behind Oreo's Super Bowl Tweet - Posted February 6, 2013
At the 2013 Super Bowl, a sudden blackout that darkened the football stadium for more than half an hour became a star vehicle for a package of sandwich cookies when Oreo filled the downtime with a clever tweet. Despite what the advertising copy read, the makers of Oreo weren't dunking in... [SocialTimes.com]

BuzzFeed Shines an 'Unflattering' Spotlight on Beyonc 's PR Team - Posted February 6, 2013
The Baltimore Ravens may have won the game, but the team really came in second on Super Bowl Sunday: first was a ... [PRNewser]

Top 10 Social Media Moments of Super Bowl XLVII - Posted February 4, 2013
You've heard the news: Super Bowl 47 was all about social. While the TV ratings for last night's game were higher than the year before, the audience's social activity/engagement numbers more than doubled. The "Brand Bowl" confirmed something we already knew: social now plays a bigger role in the marketing/advertising/PR equation... [PRNewser]

Oreo's On-the-Fly Super Bowl Blackout Tweet Steals the Show - Posted February 4, 2013
For all the time, money and man power spent planning and perfecting Super Bowl ads, one of the most successful and brilliant acts of branding that occurred during last night's game went from idea to execution in a matter of minutes--and cost a whole lots less than any prime time TV... [PRNewser]

Social Media Newsfeed: Social Super Bowl | Twitter Data Breach - Posted February 4, 2013
 Click here to receive the Morning Social Media Newsfeed via email. ... [SocialTimes.com]

INFOGRAPHIC: Facebook's Development In Three Years - Posted December 27, 2012
In January 2010, Facebook had just 337 million users -- a figure that has ballooned to roughly 1 billion this year. While Facebook is still most popular in the U.S., the social network has grown in leaps in bounds in countries such as Brazil and India over the past three years.... [AllFacebook]

Social Media Newsfeed: Facebook Pitch | LinkedIn Follows | Wii Social Network - Posted October 3, 2012
 Click here to receive the Morning Social Media Newsfeed via email. ... [SocialTimes.com]

Corporate Tweet Fight: AMC vs. Oreo - Posted September 26, 2012
We've recently written a good bit about ... [PRNewser]

Dr Pepper Evolution Ad On Facebook Leads To Controversy - Posted September 14, 2012
Beverage company Dr Pepper became the ... [AllFacebook]

Beyonc Brings the World to Attention for Humanitarian Day - Posted August 30, 2012
How do you get 1.13 billion people to "do something good, somewhere, for someone else"? Why, you show them a Beyonc video, of course! Throw in some impressive CGI and inspiring imagery from around the globe and you're golden, baby! For this year's World Humanitarian Day, which took place on August... [PRNewser]

Oreo Celebrates Mars Landing with Red Cr me Cookie - Posted August 7, 2012
The red planet now has a matching cookie counterpart -- or at least a picture of one. The latest installment of Oreo's "Daily Twist" camp... [PRNewser]

Oreo Marks Mars Rover Landing With Facebook Photo - Posted August 6, 2012
Oreo is one smart cookie when it comes to engagement on Face... [AllFacebook]

Companies Face Facebook Backlash After Controversial Statements - Posted July 20, 2012
Just as users can visit a brand's Facebook page to tell it how much they love the product or offer ideas, th... [AllFacebook]

Oreo 'Pride' Cookie Generates About 20K Facebook Comments - Posted June 26, 2012
Oreo has more than 26 million Facebook fans, some of them new ones, replacing fans who have abandoned the brand because of the status update at left. According to an Oreo spokesperson, the post is part of a 100th anniversary celebration in which the... [PRNewser]

Oreo Supports LGBT Pride On Facebook Page - Posted June 26, 2012
Not everybody liked the flavor of a status update on the ... [AllFacebook]

INFOGRAPHIC: Kraft, Brazil Show Strong Facebook Global Marketing Growth - Posted May 15, 2012
Facebook analytics provider Socialbakers examined efforts ... [AllFacebook]

Kraft Is On A PR Binge - Posted March 9, 2011
... [PRNewser]

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