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Spotted around the media universe

PRSA CEO Murray to Step Down in June - Posted March 7, 2014
Today brings word of change at the top of our industry's biggest trade association. William M. Murray, CEO of the PRSA for the past seven-plus years, will resign effective June 1st to pursue an unnamed opportunity "outside the communications industry." The org made the announcement today ... [PRNewser]

PRSA-LA Invites You to a Virtual Happy Hour with Top Tech Journalists - Posted February 21, 2014
We don't know about you, but we're quite ready for happy hour! The "happy hour" in our headline doesn't involve discounts on cocktails, but that doesn't make it any less interesting: the Los Angeles branch of PRSA ... [PRNewser]

PR Vet Plans Hunger Strike to Protest Industry's Lack of Diversity - Posted February 7, 2014
First, the indisputable fact: PR has a diversity problem. This is not breaking news. PRSA and other organizations have long attempted to encourage greater... [PRNewser]

3 Experts Explain How Brands Can Avoid a Sochi Games #PRFail - Posted February 6, 2014
Lots of brands obviously want to promote during the 2014 Winter Olympics in Sochi. But they also want to avoid what happened to Coke and McDonald's, ... [PRNewser]

On the Current State of Old-School Media Relations - Posted January 22, 2014
A couple of media relations tidbits appeared in the news this week: an Economist writer wishes they could involve a little more "old fashioned subtlety" whi... [AgencySpy]

On the Current State of Old-School Media Relations - Posted January 22, 2014
A couple of media relations tidbits appeared in the news this week: an Economist writer wishes they could involve a little more "old fashioned subtlety" whi... [PRNewser]

Here's Why Every MBA Program Should Teach Strategic Communications - Posted January 16, 2014
Obvious question of the day: how important is communications to the business world? The answer, as we all know, is "extremely"--but if you'd asked business executives ten years ago you would have gotten a very different response. ... [AgencySpy]

The (Other) Real Top 14 PR Twits to Follow in 2014 - Posted January 10, 2014
They'rrrrrrrrre Baaaaaaaaack! ICYMI: PRNewser rang in the New Year with a list of the people we considered the ... [PRNewser]

What Does the Media Do to Piss Off PR? - Posted December 2, 2013
What, you can't type a simple "No, thank you?" The top item on our recent guest listicle "5 Things PR Does That Piss off the Media" was "send too many press releases... [PRNewser]

Meet PR's Diversity Problem - Posted November 18, 2013
First the good news: our business gets a lot of credit for employing more women than most (though we still lag in terms of female executives). According to major organizations on bot... [PRNewser]

How Can PR Take Content Distribution Into the Mobile Age? - Posted October 31, 2013
In the age of the smartphone, using traditional email press releases to reach your target audience can feel a bit like performing brain surgery with a pair of scissors. So how can PR make sure the right message hits the right people at the right time--content and all? Earlier this year ... [AgencySpy]

How Can PR Take Content Distribution Into the Mobile Age? - Posted October 31, 2013
In the age of the smartphone, using traditional email press releases to reach your target audience can feel a bit like performing brain surgery with a pair of scissors. So how can PR make sure the right message hits the right people at the right time--content and all? Earlier this year ... [PRNewser]

Coal Rep's Climate Change Spin Sparks PR Ethics Debate - Posted October 16, 2013
How does a PR rep handle the conflict inherent in representing The Alliance for Northwest Jobs and Exports, an organization created to increase coal exportation in the northwest US, with a history working for the EPA? The two organizations could not be more ideologically opposed to one another. In this extremely off-the-record... [PRNewser]

Study: Marketers Think PR Should Handle Social Media - Posted October 8, 2013
"No, I said 'click send'..." In case you weren't aware, there's a debate going on over who should handle a given brand's social media presence. We think you might be pleased with the answer: it's us! Back in July, a study by staffing agency ... [PRNewser]

Study: Wikipedia Errors Damage Brands' Reputations - Posted September 23, 2013
Most of us rightly see Wikipedia as a flawed but unavoidable source of information; the fact that some of the site's entries are less than 100% accurate doesn't make it any less influential. ... [PRNewser]

PRSA Launches MBA-Level Strategic Communications Courses - Posted September 19, 2013
In case you've abandoned your plans to earn a degree in the already dated field of ... [AgencySpy]

PRSA Launches MBA-Level Strategic Communications Courses - Posted September 19, 2013
In case you've abandoned your plans to earn a degree in the already dated field of ... [PRNewser]

Spin the Agencies of Record, Part 2 - Posted September 13, 2013
"I'm from Texas, and one of the reasons I like Texas is because there's no one in control." - Willie Nelson Not true, Willie: Two crisis management/public affairs vets ... [PRNewser]

8 Tools to Help Companies Connect With Employees - Posted March 28, 2013
Socrates, Circuit and Spotlight: you may find these sites while searching online, but you won't be granted access. Unless, that is, you work at General Motors, Intel, or SunTrust Banks; these are intranet sites for those compani... [PRNewser]

Wikipedia Debates Letting PR Pros Edit Clients' Pages - Posted March 27, 2013
BP (that's "Beyond Petroleum" to you, sir) is in trouble again this week for doing the very sort of thing we'd expect it to do: using its spokesperson to re... [PRNewser]

Adventures in Marketing: Polaroid Will Make an 'Instagram Camera' - Posted March 18, 2013
As if Instagram weren't easy enough already, last week we learned that the Socialmatic, aka the "Instagram Camera", is ... [PRNewser]

Got PR Ethics? There's an App for That! - Posted March 15, 2013
The folks at the top of the PR pyramid spend a good deal of time debating ethics in the industry. We get it: it can be hard to tell whether a certain action crosses that invisible line we draw between "OK" and "Not cool". Now the PRSA (that's Public Relations Society... [PRNewser]

Spin the Agencies of Record - Posted February 28, 2013
No, not Al Gore Jazeera's Current... Current Lifestyle Marketing, a member of the Interpublic Group of Companies, has been selected as the public relations agency of record for Wilton Enterprises. ... [PRNewser]

PRSA Defends Industry in LAX PR Contract Dispute - Posted January 28, 2013
Last week brought news of some significant challenges within the Los Angeles wing of the public relations world--and industry groups have begun to take sides. Los Angeles World Airpo... [PRNewser]

Do We Need Universal Standards for Measuring Success in PR? - Posted January 16, 2013
The art (and it is an art) of measuring success for clients has long been a challenge for PR firms. In the era of "Big Data", most industry veterans agree that metrics, otherwise known as "numbers", are more important than ever--and that the PR business needs to continuall... [PRNewser]

A Bunch of PRs Donated to 'OK!' Editor's Vet Fund - Posted June 29, 2012
You really can't make this dumb crap up. OK! Magazine's East Coast editor and frequent reality TV commentator Shauna Bass had a sick (and very cute) P... [PRNewser]

Four Additional Business Schools Join PRSA MBA Program - Posted June 11, 2012
The Public Relations Society of America (PRSA) has announced the four schools that have joined Dartmouth's Tuck School of Business for a prog... [PRNewser]

The PRSA Has PR Job Openings - Posted April 23, 2012
The Public Relations Society of America (PRSA) is looking for four staffers, two for the PR department and two for marketing. The two openings on the PR side were once held by Keith Trivitt, the former associate director of PR for the group, and Diane Gomez, manager of PR. Trivitt has taken... [PRNewser]

Should You Use Google+ Or 3D Technology In Your Campaign? - Posted April 4, 2012
Timothy Jordan's keynote to start yesterday's day two of the PRSA Digital Impact Conference was basically a pitch to the room, explaining why Google+ is a must-have for any campaign that wants to interact with people. ... [AgencySpy]

Should You Use Google+ Or 3D Technology In Your Campaign? - Posted April 4, 2012
Timothy Jordan's keynote to start yesterday's day two of the PRSA Digital Impact Conference was basically a pitch to the room, explaining why Google+ is a must-have for any campaign that wants to interact with people. ... [PRNewser]

With Digital Media, What Happened in Davos Didn't Stay in Davos - Posted April 3, 2012
"The only way to keep Davos private would be to confiscate participants' cell phones," according to Matthias L fkens, former head of digital media at the World Economic Forum (WEF) and current MD of digit... [PRNewser]

Targeting African-American Audiences Beyond Black History Month - Posted February 23, 2012
Today on Essence.com, there's a "Street Style" photo gallery from the "Celebrate Black HERstory" event. On Clutch, they pose this question: "Do we s... [PRNewser]

PRSA's Corbett: PR Definition Should Be 'Simple and Understandable By Non-PR Pros' - Posted January 25, 2012
[caption id="attachment_33050" align="alignleft" width="185" caption="PRSA's Gerard Corbett"][/caption] In addition to talking about the PRSA's ... [PRNewser]

Tech Beats Hollywood with SOPA Blackout, But the Battle Continues - Posted January 19, 2012
Wikipedia is back! Oh how we missed you. Hollywood faced off with Silicon Valley and lost lost LOST. So says TheWrap: "It seems that Hollywood still does not realize that it is in the information age.... [PRNewser]

Three Possible PR Definitions Revealed - Posted January 11, 2012
The PRSA's #PRDefined campaign has unveiled the three definition possibilities for the industry. They are: Public relations is the management function of researching, engaging, communicating, and collaborating with stakeholders in an ethical manner to build mutually beneficial relationships and achieve results... [PRNewser]

PR Definition Pushed Back to the End of February - Posted January 10, 2012
The announcement of the new definition of public relations will be pushed back to the week of February 27 in order to give the industry and the the #PRDefined campaign partners more time to consider the options, the ... [PRNewser]

Shorty, PRSA Anvil Awards Updates - Posted January 5, 2012
Awards season isn't just for Hollywood. The PRSA is now accepting submissions for the Silver Anvil Awards, which will be handed out on Ju... [PRNewser]

PR Will Be Defined By Late-January - Posted December 20, 2011
PRSA chair and CEO Rosanna Fiske has posted an updated ... [PRNewser]

PR Associations, British Government React to Bell Pottinger Scandal - Posted December 12, 2011
[caption id="attachment_31327" align="alignright" width="302" caption="Lord Bell"][/caption] The Chartered Institute of Public Relations (CIPR), ... [PRNewser]

PR Groups Collaborate to Redefine PR - Posted November 21, 2011
The PRSA has teamed up with 10 other PR organizations including the National Blac... [PRNewser]

PRSA and O'Dwyer: Can't We All Just Get Along - Posted October 20, 2011
The latest in the never-ending back-and-forth between Jack O'Dwyer and the PRSA: O'Dwyer, who, if we're not mistaken, had been talking abo... [PRNewser]

Guest Post: The Importance of Ethics to the PR Industry - Posted September 6, 2011
September is PR Ethics Month at the PRSA (and in Colorado) and the organization has a number of events planned, including a tweet chat on the topic happening now. In today's guest post, ... [PRNewser]

Colorado Declares September 'Ethics Month' for PR - Posted August 30, 2011
Colorado's Governor John Hickenlooper has declared that September is "Ethics Month" for PR pros. The ... [PRNewser]

PR Event News from Around the World - Posted August 1, 2011
The PRSA has announced the nominees for its leadership positions for 2012. Among the candidates are Mickey Nall, MD of Ogilvy PR in Atlanta for chair, ... [PRNewser]

PRSA Launches Philanthropic Awards - Posted June 21, 2011
The Public Relations Society of America (PRSA) has launched ... [PRNewser]

Silver Anvil Award Winners Announced - Posted June 10, 2011
The PRSA handed out its annual Silver Anvil awards last night at the Equitable Tower in New York City. Among last night's winners were Porter Novell... [PRNewser]

What's Augmented Reality? And Other Mobile Topics - Posted May 5, 2011
Don't we already live in an augmented reality? Kind of, but our reality will get even m... [PRNewser]

Trouble for London PR Firms With Controversial International Ties - Posted March 29, 2011
[caption id="attachment_18252" align="alignleft" width="360" caption="Anti-government protesters at Sanaa University in Yemen. Photo: Reuters/Ammar Awad"][/caption] A number of London's PR firms, including Bell Pottinger, the biggest in Britai... [AgencySpy]

Guest Post: Drawing the Line On Which Clients A PR Firm Works With - Posted March 18, 2011
[caption id="attachment_17568" align="alignleft" width="356" caption="Anti-government protesters in Yemen. Photo: AP"][/caption] The uprisings taking place across North Africa and the Middle East have revealed relationships between PR firms and some of the repressive governments in the region. In one case, a PR firm decided t... [PRNewser]

Pitching Pointers for National Broadcast Shows - Posted March 17, 2011
[caption id="attachment_17505" align="alignleft" width="365" caption="Donald Trump appears on 'GMA' to talk about a possible presidential run."][/caption] A-list celebrities or "good talkers" with compelling personal stories have the best shot at making it on to national TV or radio shows, and exclusives are not always requir... [PRNewser]

Podcast with Professor Bey-Ling Sha: Tackling the Gender Pay Gap in PR - Posted March 8, 2011
Today is the 100th International Women's Day, so it's the perfect time to tackle one of the issues women in the PR industry face: pay discrepancy. ... [PRNewser]

Incoming PRSA CEO Fiske: 'Ethics Should Be Something You Practice Daily' - Posted December 7, 2010
... [PRNewser]

'U.S. News': PR Specialist One of the Best Careers for 2011 - Posted December 6, 2010
U.S. News and World Report has placed PR specialist among the top 50 careers of 2011. The publication says the industry is expected to add 66,000 jobs, or grow by 24 percent, between 2008 and 2018. Media annual e... [PRNewser]

10 Facebook Pages Every PR Pro Should Follow? - Posted December 3, 2010
Our friends at AllFacebook have compiled a list of Facebook pages that they say every PR professional should 'Like.' Among the folks on there: Edelman, PRSA, ... [PRNewser]

NEA's Steve Grant Talks Advocacy, Teachers - Posted December 2, 2010
Between New York's new schools chancellor Cathie Black, a Colbert Report appearance by former D.C. schools cha... [PRNewser]

Midterm Election Lessons for the PR Industry, from the Industry - Posted November 5, 2010
Following the results of the midterm election on Tuesday, politicians on both sides came away with their ideas (good and/or bad) about what's important to voters and how they should govern moving forward. One of the lessons highlighted during ... [PRNewser]

Negative Publicity Raises Awareness, For Better and For Worse - Posted November 2, 2010
The old adage "There's no such thing as bad publicity" has been proven false. Kind of. Research from a marketing professor at the Wharton School, Jonah Berger, along with a couple of his Stanford University colleagues posed the questions "Can negative publicity actually have a positive effect? And if so, when?" ... [PRNewser]

McCormick on PRSA Conference: We're Offering Value - Posted October 22, 2010
... [PRNewser]

J&J Tops CSR Index - Posted October 20, 2010
The Boston College Center for Corporate Citizenship and Reputation Institute (there's a whole center for CSR!) has released the 2010 Corporate Social Responsibility Index, a report it has put out for three years. Johnson & Johnson tops the li... [PRNewser]

In PR, Women Outnumber Men But Men Still Earn More - Posted October 4, 2010
According to Public Relations Society of America (PRSA) numbers quoted in a Ragan.com story titled ... [PRNewser]

PRSA and AMEC Partner - Posted October 1, 2010
The Public Relations Society of America (PRSA) and the International Association for Measurement and Evaluation of Communication ... [PRNewser]

PR Hiring On the Rise? - Posted September 30, 2010
The Wall Street Journal's career site, FINS.com, reports on the increased importance of PR and the hiring that's happening across the industry, both in-house and at PR firms. "In January this year, business started picking up and all the positions that were frozen last year and in ... [PRNewser]

PRSA Code of Ethics Celebrates 10 Years - Posted September 17, 2010
This month marks the tenth anniversary of the Public Relations Society of America's Code of Ethics. Values highlighted in the code include advocacy ("We serve the public interest by acting as responsible advocates for those we represent."); honesty ("We adhere to the highest standards of accuracy and truth in advancing... [PRNewser]

PRSA Launches Advocacy Campaign, 'The Business Case for Public Relations' - Posted October 28, 2009
The Public Relations Society of America (PRSA) launched its re-designed website earlier this week, and in conjunction with the re-design also announced today a n... [PRNewser]

PRSA Launches Re-Designed Website - Posted October 26, 2009
The Public Relations Society of America debuted their re-designed Website today. The new site offers more efficient search capabilities, an upgraded member area "MyPRSA," and updated navigation. The trade organization is also prepping "The Business Case for Public Relations," which will be "an industry advocacy ef... [PRNewser]

PRSA Seeks To Establish Industry Wide Measurement Standards - Posted September 17, 2009
PRSA CEO Michael Cherenson gives the best sound bite we've read in a while when it comes to PR measurement: Our fundamental goal is to change how the industry talks about what public relations accomplishes...Instead of meaningless catch phrases, such as 'create buzz,' our recommended approach focuses on identifying meaningful expressions of... [PRNewser]

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