Paralympics

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Spotted around the media universe

Britain Finds Novel Ways to Bond with Global Audience - Posted September 21, 2012
London's 2012 Olympic Games may have inspired love at first sight among the viewing public and attendees, but from a marketing communications standpoint it's been a long, drawn-out courtship. "We've been preparing for the Olympics since 2005. To inspire visitation, our strategy ha... [PRNewser]

Which Paralympics Athletes Got The Most Twitter Followers? - Posted September 10, 2012
The Paralympics closing ceremony - which featured Coldplay and Rihanna playing out the Games - was a hit with viewers this week, many of whom took to Twitter to discuss the eleven day event. And, just like the Olympics before them, the Paralympics created a handf... [AllTwitter]

INFOGRAPHIC: Facebook Page Growth During Olympics And Paralympics - Posted September 7, 2012
We know that many brands saw rapid gains during the 2012 Olympic Games in London, but how many brands were able to sustain that growth through the ... [AllFacebook]

Watch The 2012 London Summer Paralympics Live Now On YouTube - Posted August 31, 2012
Have you been feeling as though something is missing in your life since the Olympics ended? Well, the 2012 London Summer Paralympics kicked off on Wednesday so over the long weekend you can get back into the swing of international competition. Not sure where to watch? Lucky for... [SocialTimes.com]

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