Paul Gallardo

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Spotted around the media universe

Weird Al Stars in GSD&M's Holiday Effort for Radio Shack - Posted November 7, 2014
In an attempt to boost holiday sales, GSD&M enlisted the services of one Weird Al Yankovic on behalf of the struggling Radio Shack. The resurgent Yankovic, of course, just had the first number one album of his career with his fourteenth full-length, Mandatory Fun. Radioshack CMO ... [AgencySpy]

GSD&M Brings Back 'Aim High' for the Air Force - Posted September 10, 2014
GSD&M has a new campaign for the Air Force, bringing back the slogan "Aim High," after a fifteen year absence. The campaign, entitled "American Airmen," launched Monday with two spots and a website. In "New Frontiers," Airforce Chief of Staff General ... [AgencySpy]

GSD&M Combines Drinking, Spearfishing for Pacifico - Posted June 9, 2014
GSD&M has a new campaign for Pacifico, entitled "Yellow Caps," set to roll out this summer. "Yellow Caps" is a term "coined by bartenders and refers to Pacifico's bright yellow bottle caps, which are easily identifiable in crowded beer coolers." For GSD&M's latest campaign they have utilized the iconic caps, with the... [AgencySpy]

GSD&M, Welikesmall Make Science Look Cool for U.S. Air Force - Posted October 2, 2013
Yeah bitch, science! If you've been paying attention to education in this country, you probably know that U.S. students aren't stacking up so great against students around the world. They're currently ranked 25th globally in what educators have taken to calling STEM: science, technology, engineering and mathematics. In an attempt to get more... [AgencySpy]

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