Paul Yacono

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Sightings (7)

Spotted around the media universe

CAA Marketing Crafts Back-to-School Music Video for Old Navy - Posted August 7, 2014
In something of a different direction for the brand, CAA Marketing crafted a back-to-school music video for Old Navy. "Unlimited" sees a girl facing her doubts and insecurities, personified by a Grimace-like creature called a Womp Womp, on the first day of school with a motivational anthem. While the four-minute song,... [AgencySpy]

Here's Your First Airbnb Spot by Pereira & O'Dell - Posted May 9, 2014
Now that Airbnb, that controversial apartment "sharing" (read: renting) business, has grown beyond its startup roots to become a company with an estimated value greater than the entire Hyatt Corporation, it needs a little creative work to show the world what it's all about. Today Pereira & O'Dell provided that work in... [MediaJobsDaily]

Here's Your First Airbnb Spot by Pereira & O'Dell - Posted May 9, 2014
Now that Airbnb, that controversial apartment "sharing" (read: renting) business, has grown beyond its startup roots to become a company with an estimated value greater than the entire Hyatt Corporation, it needs a little creative work to show the world what it's all about. Today Pereira & O'Dell provided that work in... [TVNewser]

You're No Longer on (Diet) Coke - Posted May 7, 2014
In March a lot of people--and by "a lot of people" we mean "a bunch of journalists on Twitter who may or may not speak from personal experience"--made fun of Diet Coke's "You're on" tagline (though very little was said about the accompanying Droga5/Taylor Swift spot). From Gothamist: "...there's little d... [AgencySpy]

Deutsch L.A., Ronald McDonald Love Taco Bell Breakfast - Posted March 28, 2014
Deutsch L.A. teamed up with production company Moxie Pictures for a new broadcast campaign promoting Taco Bell's new breakfast menu, coming on the heels of the brand's digital campaign from Digitas. Directed by Errol... [AgencySpy]

Could the New Myspace Really Be Cool? We're Almost Convinced - Posted June 13, 2013
I'm sitting in Salt Lake City Airport, shocked at the number of people wearing flip flops, and I want nothing more than to be in Myspace's fun room of young, beautiful artists grabbing at one another amidst fluorescent confetti. Their instruments and skateboards may be breakable but they are not. They... [AgencySpy]

Guy Behind '1000 Memories' Returns with 'Shoebox' App - Posted October 27, 2011
... [AgencySpy]

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