Penguin

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Hey, David Farley, How'd You Score a Travel Writing Book Deal?
This travel writer explains how to gain newspaper and online exposure and parlay a below-the-radar idea into a successful book deal.

Sightings (10)

Spotted around the media universe

Five SEO 'Secrets' for 2014 - Posted January 14, 2014
Whelp, if ever there was a secret to decipher the labyrinth of search engine optimization, that's it. There are no secrets to SEO -- only best practices. I applaud Google for one thing: The Web juggernaut is forcing PR pros, copywriters and Webheads to become better writers.... [FishbowlDC]

PR Win: Publishers Run with Charitable #HolidayHaiku Campaign - Posted December 12, 2013
So Penguin and Random House ran a creative charity campaign on Twitter today in a partnership with NY hunger non-profit City Harvest. Attention #Haiku lovers & writers: For every #HolidayHaiku tweet today we will donate $1 to ... [FishbowlDC]

A Question for PR Pros: To Kill a Hummingbird? - Posted October 11, 2013
In a concentrated effort to keep hackers, black-hat dudes from Anonymous and other ne'er-do-wells living in their mother's attic on their collective toes, Google decided to add another savage beast to its algorithmic zoo. First, it was ... [FishbowlDC]

Grosset & Dunlap to Publish Sassy Interactive Book Series - Posted April 15, 2013
Grosset & Dunlap, an imprint of Penguin Young Readers Group, has partnered with Sassy, a children's product development company, to introduce a new series of interactive eBooks for babies. The series of books is based on Sassy's "Inspiring the Senses" series a line o... [PRNewser]

Grosset & Dunlap to Publish Sassy Interactive Book Series - Posted April 15, 2013
Grosset & Dunlap, an imprint of Penguin Young Readers Group, has partnered with Sassy, a children's product development company, to introduce a new series of interactive eBooks for babies. The series of books is based on Sassy's "Inspiring the Senses" series a line o... [Inside Mobile Apps]

eBooks Represent 17% of Sales At Penguin - Posted February 25, 2013
Penguin's revenues were up 1 percent during 2012, and eBooks now represent 17 percent of the company's global sales, up from 12 percent in 2011, according to preliminary results published by Penguin's parent company Pearson. According to Pearson, Penguin's eBook revenue is on the rise even more in the U.S. where... [PRNewser]

eBooks Represent 17% of Sales At Penguin - Posted February 25, 2013
Penguin's revenues were up 1 percent during 2012, and eBooks now represent 17 percent of the company's global sales, up from 12 percent in 2011, according to preliminary results published by Penguin's parent company Pearson. According to Pearson, Penguin's eBook revenue is on the rise even more in the U.S. where... [Inside Mobile Apps]

Roll Call: Associated Press, Penguin, CP+B, and More - Posted February 13, 2013
Ken Detlet has been named the Associated Press' first vice president for digital advertising strategy and sales. Detlet comes to the AP from Mashable, where he served as senior vice president of sales and marketing since 2011. Prior to that he worked as VP of sales for Ziff Davis. He also... [FishbowlDC]

First Lance Armstrong 'False Advertising' Suit Filed (by a PR Exec!) - Posted January 24, 2013
We just couldn't resist: today marks the filing of the first post-Oprah lawsuit against admitted liar and ... [FishbowlDC]

Join The Penguin Book Club On Twitter To Chat With Your Favorite Authors - Posted February 23, 2012
Penguin Group has launched a Twitter book club, offering book worms a chance to chat with each other about their favorite passages via hashtag chats and even hear from the book's author him or herself. The ... [AllTwitter]

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