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WORLD CUP: Kia Motors Overtakes Nike as Top Sponsor on Facebook, Twitter - Posted July 18, 2014
Germany edged Argentina to win the soccer portion of 2014 FIFA World C... [AllFacebook]

WORLD CUP: Nike Tops Other Sponsors In Mentions On Facebook, Twitter - Posted June 24, 2014
Just do it? Nike has when it comes to mentions of ... [AllFacebook]

Your 'Alternate Reality Bus Stop' Stunt of the Week - Posted March 20, 2014
We're not 100% sure how this tech toy helps sell Pepsi Max, why it doesn't involve Beyonc , or whether anyone would truly believe eyes that "see" a tiger strolling along a London sidewalk. But it's still a pretty cool "experiental marketing" stunt, right? Someone certainly had fun designing it, at least. And... [PRNewser]

OMD's Colin Sutton Joins SocialCode - Posted January 22, 2014
Former OMD U.S. Director of Social Med... [AllFacebook]

Our 26 Biggest Stories of 2013, Part One - Posted December 23, 2013
High fiving sunbeams and eating dolphins, bro They came. They saw. They made you click. They were our biggest stories of the year. These posts were alternately embarr... [AgencySpy]

Our 26 Biggest Stories of 2013, Part One - Posted December 23, 2013
High fiving sunbeams and eating dolphins, bro They came. They saw. They made you click. They were our biggest stories of the year. These posts were alternately embarr... [PRNewser]

Why Coke and Pepsi Will Talk Obesity, but Not Diabetes - Posted November 7, 2013
We've all seen Coke and Pepsi's pro-health, obesity-prevention campaigns that insist their sweet beverages can be a part of an active, healthy lifestyle, especially given their calorie-free options. But these ads never seem to mention diabetes, which is quickly becoming an even bigger PR proble... [PRNewser]

Pepsi Dressed As Coke for Halloween - Posted November 1, 2013
Not much comment needed on this one. Clever work from Belgian agency Buzz in a Box. Two questions, though: why was the spot ... [PRNewser]

Health Organizations Shame Katy Perry for Repping Pepsi - Posted October 22, 2013
Kids love celebrities. Kids also love sweet treats. It's a match made in marketing heaven, which is why soda and celebrity have gone hand-in-hand since Marilyn Monroe was sipping Coke in black-and-white. In today's health-conscious atmosphere, however, the star/soft drink marriage is drawing some serious ire from health... [PRNewser]

Bottlenose Nerve Center Debuts, Bringing The Artificial Analyst To The Enterprise - Posted October 15, 2013
The enterprise version of Bottlenose has formally launched. Now dubbed Nerve Center, the service to provide real-time trend intelligence for brands and businesses, which The Semantic Web Blog previewed ... [AllTwitter]

Bottlenose Nerve Center Debuts, Bringing The Artificial Analyst To The Enterprise - Posted October 15, 2013
The enterprise version of Bottlenose has formally launched. Now dubbed Nerve Center, the service to provide real-time trend intelligence for brands and businesses, which The Semantic Web Blog previewed ... [semanticweb.com]

Drake Is the Toronto Raptors' New Brand Ambassador - Posted September 30, 2013
Looks like Drizzy of "YOLO" had FOMO on repping brands' mojo. Today the Toronto Raptors announced that proud Canuck Drake, better known as "that kid ... [PRNewser]

Diet Coke Has Taylor Swift and Pepsi Has 'a Pleasing Aroma' - Posted September 27, 2013
Two things we learned from Pepsi's latest Adventure in Marketing: there is a Scent Marketing Institute and the number two soft drink company just patented an "delivery system" technology designed to "... [AgencySpy]

Diet Coke Has Taylor Swift and Pepsi Has 'a Pleasing Aroma' - Posted September 27, 2013
Two things we learned from Pepsi's latest Adventure in Marketing: there is a Scent Marketing Institute and the number two soft drink company just patented a "delivery system" technology designed to "... [PRNewser]

The Changing Dynamics of Celebrity Branding - Posted September 26, 2013
Using celebrities to promote brands has been a "long and winding road". While that Beatles song was about the band's relationship, the title aptly describes the complex nature of stars' endorsements. In recent years, the dynamics have evolved, according to entertainment industry insider... [PRNewser]

Would You 'Follow' Your Favorite Brands on Spotify? - Posted August 22, 2013
And we were just starting to like Spotify. Thom Yorke's least favorite s... [PRNewser]

Social Media Newsfeed: Vine Reaches 40M Users | iTunes Radio - Posted August 21, 2013
[emailonly]{{{ sbox300x250 }}}[/emailonly]  Click here to receive the Morning Social Media Newsfeed via email. ... [SocialTimes.com]

Bottlenose Enterprise Wants To Be Your Artificial Analyst Team To Discover Trends And Insights - Posted August 12, 2013
Bottlenose earlier this month raised $3.6 million in Series A funding to help with its launch of Bottlenose Enterprise, the upcoming tool aimed at helping large companies discover and visualiz... [semanticweb.com]

Publicis and Omnicom Join to Create Agency Supernova, Inspire Twitter Jokes - Posted July 28, 2013
This weekend we moved a step closer to The Singularity as the world's two largest PR/marketing/advertising groups announce... [PRNewser]

FenixApps Launches Free Mobile Version Of Social Comments Facebook Contest-Creation App - Posted June 11, 2013
Nearly one year ago, FenixApps introduced its Social Comments app... [AllFacebook]

Social Integration Platform Mass Relevance Announces Major Milestones - Posted May 16, 2013
Mass Relevance, a social integration platform that worked with Facebook and CNN on Election Ins... [AllFacebook]

Beyonc 's Big Reveal Is...a Pepsi Ad! - Posted April 4, 2013
The spot doubles as a sort of video retrospective and a vehicle for the premier of her new single "Grown Woman", but we're still a little disappointed. Where are the robots, Bey? Oh well -- such are the trials and tribulations of a ... [PRNewser]

How Can Brands Master the Art of Building Social Movements? - Posted April 3, 2013
So it's the 21st century, and lots of brands want the public to know that they're invested in the most powerful social movements of the day -- be they environmental, ethical, or cultural. We also know that audience engagement is often the most important element of a succes... [PRNewser]

Pepsi's New Bottle Is Ready for Its Close-Up - Posted March 22, 2013
The public relations industry has all sorts of niche specialties and compelling areas of expertise, but for those interested in branding -- and packaging in particular -- the news that Pepsi is updating its bottle design... [PRNewser]

SXSW 2013 Sponsors' Facebook Efforts Lacking - Posted March 14, 2013
Despite the fact that social media has been a major component of recent editions of the annual ... [AllFacebook]

INFOGRAPHIC: How The Harlem Shake Shook Up Facebook, YouTube - Posted March 4, 2013
Facebook loves the Harlem Shake, and we don't just mean the company's employees. Various renditions of the dance are plentiful both on YouTube and Facebook. Unmetric recently took a look at how the Harlem Shake spread throughout both sites in an infographic, ... [AllFacebook]

SodaStream Super Bowl Ad Rejected for Picking on Big Soda Brands - Posted January 31, 2013
We recently told you about SodaStream's clever ad being pulled for "denigrating" the bottle... [PRNewser]

NY Soda Ban Opponents Bring Race Into the Debate - Posted January 24, 2013
In case you hadn't heard, New York mayor Michael Bloomberg won his battle with "big soda", banning extra-large servings of sugar water via a unanimous... [PRNewser]

'It's Not Complicated': AT&T's ads top the social tv commercial chart - Posted January 15, 2013
For last week's edition of Bluefin Labs' most talked about commercials, we see that AT&T, Pepsi and Progressive are at the top of the chart. With a 191% gain week-over-week, AT&T has launched into the number... [Lost Remote]

Coca-Cola To America: 'Yes, We're Making You Fat' - Posted January 14, 2013
The biggest story in the global branding game over the past few months was the innovative partnership between ... [PRNewser]

Spin the Agencies of Record - Posted January 10, 2013
Spinning the AOR is a marathon, not a sprint: ASICS America, designer and manufacturer of athletic footwear, apparel and accessories, has selected Allison+Partners as its pub... [PRNewser]

INFOGRAPHIC: Where Are Pepsi, Coca-Cola Most Popular On Facebook? - Posted January 3, 2013
Pepsi and Coca-Cola are two of the largest global brands, but where do their Facebook fans come from? Socialbakers examined the fan bases of the two soda giants. Both companies are obviously ... [AllFacebook]

J.P. Morgan Analyst Doug Anmuth Reverses Course On Facebook Outlook - Posted January 2, 2013
Facebook got its first good news from Wall Street in 2013, as ... [AllFacebook]

New Advertising Strategy: Get the Competition's Ads Pulled - Posted December 19, 2012
We recently told you about the UK's Advertising Standards Authority (ASA) pulling a clever Soda Stream ad for allegedly "denigrating" the competition (i.e. Coke a... [PRNewser]

Are Corporate Social Responsibility Projects Worth the Money? - Posted December 19, 2012
Yesterday's Q&A concerned Teneshia Jackson-Warner's vision of a PR/marketing industry focused on "serving" rather than "selling"--or providing work that truly im... [PRNewser]

National Lampoon's Griswold family helps Old Navy generate social TV buzz - Posted December 17, 2012
Pepsi, Victoria's Secret and AT&T took the first three spots on this week's Most Social TV commercials chart (exclusively provided to Lost Remote from ... [Lost Remote]

How Apple owns social TV with traditional commercials - Posted November 15, 2012
You might notice that Apple isn't "on social" the way many of their other Fortune 500 brethren are. They don't have a social media manager and don't invest in social marketing campaigns (in the traditiona... [Lost Remote]

Public Relations After a Tragedy - Posted November 6, 2012
With every disaster comes opportunity. Last week Hurricane Sandy brought disaster, tragedy and heartache--along with the opportunity to help others while displaying compassion and courage. When people are in need, most feel that oth... [AgencySpy]

Public Relations After a Tragedy - Posted November 6, 2012
With every disaster comes opportunity. Last week Hurricane Sandy brought disaster, tragedy and heartache--along with the opportunity to help others while displaying compassion and courage. When people are in need, most feel that oth... [PRNewser]

Pepsi, Target and Paranormal Activity 4 top social TV commercial chart - Posted October 29, 2012
As you know, our editorial partner Bluefin Labs provides Lost Remote exclusively with the most talked about TV commercials. This week's ch... [Lost Remote]

Pepsi soars to social TV success with help from One Direction and Drew Brees - Posted October 22, 2012
Our partnership with Bluefin Labs continues. Each week Bluefin shares the most talked about TV commercials with Lost Remote e... [Lost Remote]

Coke and Pepsi Get Real with Calorie Counts - Posted October 8, 2012
As PR professionals, we know that transparency is an important attribute for any marketing campaign or brand image. Embracing reality is a wise strategy--even if it means being candid with details that the public may find ugly, undesirable or disturbing. A lack of transparency breeds doubt, suspicion and distrust. The public won't... [AgencySpy]

Report: Coca-Cola Added Most Facebook Likes In August - Posted September 10, 2012
Users of Facebook and other social networks were thirsty for ... [AllFacebook]

Should Brands Filter Fan-Created Content? - Posted August 6, 2012
When should companies moderate social media content created by followers and the rest of the world? Matt Corey, chief marketing officer of social integration platform company Mass Relevance answered that question at mediabistro's Social Curation Summit July 31 in New York City at The New Yorker Hotel. ... [SocialTimes.com]

Win Tickets To The Colbert Report (And So Much More) On Twitter - Posted July 5, 2012
Are you a fan of Stephen Colbert? If so, you would probably love to win tickets to see his show on Comedy Central, right? Well, Pepsi is giving you the chance to do just that as part of its Live For Now campaign on Twitter. Whether you consider yourself part of the ... [AllTwitter]

Romney Buys #Amercia Promoted Tweets | Google+ Local Launches | Oracle CEO Loved Facebook - Posted May 31, 2012
 Click here to receive the Morning Social Media Newsfeed via email. ... [SocialTimes.com]

Pepsi Is Giving Away Music On Twitter - Posted May 30, 2012
We told you about Pepsi's "Live for Now" campaign last month and how the soft drink giant has partnered with Twitter to offer pop-up concerts in the U.S. this summer and fall featuring major musi... [AllTwitter]

Facebook IPO Expected Friday | New Jersey City Bans Texting and Walking | Yahoo Interim CEO Oversaw Myspace Acquisition - Posted May 14, 2012
 Click here to receive the Morning Social Media Newsfeed via email. ... [SocialTimes.com]

Pepsi Brings Live Concerts To Their Twitter Followers - Posted April 30, 2012
Pepsi is teaming up with Twitter to bring live concerts from some of today's hottest artists to its followers, in an effort to knock its rival Coca-cola from the top spot as king of the cola world. The new promotion will give followers of Pepsi's Twitter account (... [AllTwitter]

Pepsi Using Foursquare on Worldwide Social Media Campaign - Posted July 13, 2011
Pepsi is using a Foursquare badge on a worldwide campaign as a very important part of the company's "Summer Time is Pepsi Time" social media and TV campaign. According to Marketing Daily, the Foursqu... [SocialTimes.com]

Roll Call: B-M, PepsiCo, H&K, and More - Posted June 17, 2011
Lisa Poulson has been named Burson-Marsteller's global tech practice chair. She'll remain in San Francisco reporting to CEO Mark Penn. Poulson rejoined the firm in 2005 after working for Sun Microsystems and had been the lead on the HP client. The... [PRNewser]

Sports Stunts Mix Viral Video With Advertising - Posted April 13, 2011
... [PRNewser]

Guest Post: Another Way to Look at the Multicultural Audience - Posted March 21, 2011
[caption id="attachment_17689" align="alignleft" width="338" caption="A photo from LateBoots.com's coverage of after-hours spot Avenue in NYC."][/caption] The latest Census information, pop culture, and everyday o... [PRNewser]

Fox Plays Both Sides of the 'Cola War' - Posted January 4, 2011
Pepsi has issued a release confirming that it is the official sponsor of the new Simon Cowell singing competition The X Factor, which is debuting on Fox in the U.S. thi... [PRNewser]

The Ticker: Google Instant; Measurement; Foursquare's 'Like' Button; Univision - Posted September 21, 2010
Softpedia: Google Instant Was a Huge PR Win the cube: The social media strategy series: Metrics and Measurement Business Insider: ... [PRNewser]

Pepsi Pulls Controversial iPhone App - Posted October 22, 2009
After a week of criticism, Pepsi has decided to pull their controversial iPhone app. The app was a game where that would feed men pick up lines and then allow them to brag about their success using them on women. According to the application's description, it is you... [PRNewser]

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