PepsiCo

PepsiCo's Beverage Group Cuts Agency Ties - Posted April 13, 2012
PepsiCo's North American beverage arm is no longer working with Porter Novelli, one of many ties that the company has cut. PepsiCo's beverage division ... [PRNewser]

PepsiCo Announces Leadership Changes Amid Shifts in its Marketing Efforts - Posted March 12, 2012
With investors still antsy about the company's stagnant stock price, PepsiCo named two new execs to its management team. Brian Cornell, previously the president and CEO of Sam's Club, a division of Wal-Mart, has rejoined the company as CEO of PepsiCo Americas Foods. He has previously held a number of management position... [PRNewser]

Roll Call: Walmart Exec Joins H+K, Groupon Exec Joins Weber, and More - Posted February 9, 2012
George Shelton has been named SVP at Hill + Knowlton Strategies, leading the reputation management and corporate practice starting Februar... [PRNewser]

PepsiCo To Ramp Up Beverage Marketing - Posted January 30, 2012
After cutting the amount it has spent promoting its beverages, media reports ... [PRNewser]

More Unsavory Chatter Keeping Pepsi Spokespeople Busy - Posted January 12, 2012
[caption id="attachment_32537" align="alignleft" width="288" caption="Photo: needoptic"][/caption] The Food and Drug Administration is looking into a notice it received from Coca-Cola about fungicide contamination in a major orange juice brand. Coke denied at first that it made the report, but later fessed up, ... [AgencySpy]

More Unsavory Chatter Keeping Pepsi Spokespeople Busy - Posted January 12, 2012
[caption id="attachment_32537" align="alignleft" width="288" caption="Photo: needoptic"][/caption] The Food and Drug Administration is looking into a notice it received from Coca-Cola about fungicide contamination in a major orange juice brand. Coke denied at first that it made the report, but later fessed up, ... [PRNewser]

Mountain Dew's Defense: It Can Dissolve a Mouse - Posted January 4, 2012
A Wisconsin man, Ronald Ball, is suing PepsiCo for $50,000, claiming that after tasting a rancid Mountain Dew he bought from a vending machine, he poured out the contents of the can and discovered a dead mouse in his soda. Blo... [AgencySpy]

Mountain Dew's Defense: It Can Dissolve a Mouse - Posted January 4, 2012
A Wisconsin man, Ronald Ball, is suing PepsiCo for $50,000, claiming that after tasting a rancid Mountain Dew he bought from a vending machine, he poured out the contents of the can and discovered a dead mouse in his soda. Blo... [PRNewser]

5 of Europe's Most Promising Technology Start-ups - Posted October 6, 2011
PepsiCo picked 10 start-up companies from across Europe that will make up PepsiCo10 - a program designed to discover and support emerging technology companies. Looking over the listed I picked from the list my own top 5 start-up companies... [SocialTimes.com]

Cision Webcast Proceeds After Brief Earthquake Disruption - Posted August 24, 2011
[caption id="attachment_26283" align="alignleft" width="270" caption="A food store in Mineral, VA after yesterday's quake. Photo: AP, Steve Helber"][/caption] The dynamic of paid, earned, and owned media was discussed during Cision... [PRNewser]

Ketchum, Weber Shandwick Lead the SABRE Tally with Eight - Posted May 11, 2011
The Holmes ... [PRNewser]

PepsiCo Wants to WIN with Women - Posted March 8, 2011
[caption id="attachment_16717" align="alignleft" width="328" caption="PepsiCo's Jamie Stein and E!'s Giuliana Rancic in a WIN video."][/caption] PepsiCo's ... [PRNewser]

Social Media Week Executive Director Toby Daniels: 'Our Most Spectacular Yet' - Posted February 3, 2011
Social Media Week kicks off Monday in nine cities -- New York, San Francisco, Rome, Paris, Toronto, S o Paulo, London, Hong Ko... [WebNewser - SocialTimes.com]

Spin the Agencies of Record - Posted December 16, 2010
Dukas Public Relations has been named AOR for Raymond James, a financial services firm with about $235 billion in client assets. The firm is charged with getting the company top-tier business media coverage. PRWeek UK ... [PRNewser]

An Evening in Blue - Posted December 7, 2010
Stephanie Agresta and ... [PRNewser]

PepsiCo Appoints Cost EVP, Global Corporate Affairs - Posted November 17, 2010
PepsiCo has named Timothy Cost EVP of global corporate affairs, a new position, effective December 1. Cost will ... [PRNewser]

A Look at PepsiCo's Mission Control - Posted September 30, 2010
In an Advertising Week presentation earlier this week, PepsiCo's Bonin Bough mentioned "Mission Control... [PRNewser]

Ad Week Social Media Panel: 'This Isn't Willy Wonka and the Chocolate Factory' - Posted September 28, 2010
With the first day of Advertising Week drawing to a close, lots of people gathered for one of the final panel discussions of Monday afternoon: "The New Customer Engagement Model." On the panel: Stephanie Agresta, EVP of strategy and social media at ... [PRNewser]

Interview: Jennifer Risi, EVP, Weber Shandwick - Posted September 22, 2010
On Tuesday, October 5, Weber Shandwick will be hosting its third annual VOICEBOXX event in New York City. This year's topic of discussion is "Breaking Through the Sound Barrier: How to Get Heard in a Death-by-Information-Ov... [PRNewser]

Mashable Social Good Summit: Social Media's Growing Role - Posted September 21, 2010
Leveraging social media to help solve some of the world's toughest problems was the theme of Mashable's Social Good Summit in New York on Monday. The conference was held in par... [PRNewser]