PepsiCo

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Sightings (44)

Spotted around the media universe

Facebook COO Sheryl Sandberg Is No. 10 on 'Fortune' List of Most Powerful Women in Business - Posted 4 days, 19 hours ago
Facebook chief operating officer Sheryl Sandber... [AllFacebook]

Former Bush Administration Official to Lead Corporate Comms for Alibaba - Posted May 13, 2014
You've heard a bit of noise about Alibaba recently, no? The Chinese search/e-commerce giant that is, from what we can tell, a mashup of Amazon, Google and eBay. It's basically the biggest name in Chinese tech, and it's about to go public in what should be one of Wall Street's biggest... [PRNewser]

Coke Lays Off the 'Brominated Vegetable Oil' Sauce - Posted May 6, 2014
Note the brownish consistency... Ever tried to set your soda on fire and notice that it just wouldn't light up? Yesterday brought yet another case of a big brand responding to social media peer pressure. In a story that's o... [PRNewser]

Naked Juice Bares All in False Advertising Settlement - Posted July 26, 2013
Today in Put Your Clothes Back On news: we can add Naked Juice to the quickly growing line of foodstuff brands settling class-action lawsuits over deceptiv... [PRNewser]

Mountain Dew Pulls 'Racist' Ad - Posted May 2, 2013
Mountain Dew is pulling an ad created by the founder of hip-hop group Odd Future, Tyler Gregory Okonma (better known as Tyler, the Creator) after it elicited cries of racism. A professor at Syracuse University even ... [PRNewser]

Facebook Names U.K Advisory Board - Posted April 26, 2013
Facebook announced the formation of its U.K. Advisory Board, aimed at strengthening the relationships between brands and agencies in the ... [AllFacebook]

Factiva Informs A Look At Women Business Leaders On International Women's Day - Posted March 8, 2013
Today marks International Women's Day 2013, and Dow Jones & Company is marking the date with a video and infographics that looks at women's evo... [semanticweb.com]

Petition Asks Coke to Follow Pepsi, Remove Chemical from Powerade - Posted February 26, 2013
We've talked a lot recently about the PR wars over food labeling, but what happens when labels already offer complete transparency and customers... [PRNewser]

Facebook COO Sheryl Sandberg Uses 4Q Earnings Call To Tout Advertising Success Stories - Posted January 31, 2013
Facebook Chief Operating Officer ... [AllFacebook]

Taylor Swift Is The New Face of Diet Coke - Posted January 29, 2013
Yesterday Coca-Cola finally addressed its nemesis PepsiCo by laying its promotional cards on the table and declaring: "We'll see your Beyonc and raise you a Taylor Swift." Like the Beyonc deal, Swift/Diet Coke will be a "... [PRNewser]

Coca-Cola To America: 'Yes, We're Making You Fat' - Posted January 14, 2013
The biggest story in the global branding game over the past few months was the innovative partnership between ... [PRNewser]

Pepsi and Beyonc : The New Sponsorship Model? - Posted December 11, 2012
PepsiCo recently signed a sponsorship deal with Be... [PRNewser]

PR Win: New SodaStream Spot Defies Ad Censors - Posted December 3, 2012
Last week we reported on a great ad by SodaStream, the masters of DIY carbonation. While we find the concept of homemade soda fascinating, we were mostly concerned with UK ad regulatory body Clearcast's decision to take the ad off the air for potentially offending the hyper-sensit... [PRNewser]

'SodaStream' Ad Pulled in UK (For Being Effective?) - Posted November 27, 2012
If you've been watching TV in the US over the past several days, you may have seen this new ad for SodaStream, a device that allows bubble-lovers to create their own soft drinks at home, thereby saving both money and bottles. Personally, we found the 30-second spot crea... [PRNewser]

PR Kerfuffle Over Caffeinated 'Cracker Jacks' - Posted November 15, 2012
Fans of Cracker Jacks will soon find something other than temporary tattoos, cheap trinkets and miniature games hidden in their sweet and salty treat bags: a jolt of caffeine. Not thrilled with the idea of your little tikes loading up on "jacked up" cracker jacks and bouncing off th... [PRNewser]

Roll Call: WISE Public Relations, Ruder Finn, Resolute Consulting, PepsiCo - Posted November 14, 2012
NYC-based WISE Public Relations appointed John McCartney to the newly created role of director of media relations. McCartney will be responsible for leading the media relations programs and providing strategic communications counsel to clients. Prior to WISE Public Relations, John served as US Account Director, Earned Media at Splendid Communications Group.... [PRNewser]

Coke and Pepsi Get Real with Calorie Counts - Posted October 8, 2012
As PR professionals, we know that transparency is an important attribute for any marketing campaign or brand image. Embracing reality is a wise strategy--even if it means being candid with details that the public may find ugly, undesirable or disturbing. A lack of transparency breeds doubt, suspicion and distrust. The public won't... [AgencySpy]

Edelman Nabs PSB's Berland to Head New Analytics Biz - Posted September 5, 2012
Edelman announced today that it has hired Michael J. Berland of WPP's ... [PRNewser]

Little White Lies: What Good Are Fact Checkers Anyway? - Posted August 30, 2012
Today in Negative Retail News, New York State's attorney general is investigating the makers of popular caffeina... [PRNewser]

The Lawyers Are Coming for Your Food Biz Clients - Posted August 23, 2012
What do the phrases "organic" and "all-natural" mean to you as a consumer? Does the fact that Sun Chips have that great "whole grain taste" make you more likely to eat them in the interest of your own health? While the vast majority of consumers want to eat well, a ... [AgencySpy]

The Lawyers Are Coming for Your Food Biz Clients - Posted August 23, 2012
What do the phrases "organic" and "all-natural" mean to you as a consumer? Does the fact that Sun Chips have that great "whole grain taste" make you more likely to eat them in the interest of your own health? While the vast majority of consumers want to eat well, a ... [PRNewser]

Roll Call: PepsiCo, MXM, News Corp, and More - Posted August 22, 2012
PepsiCo, Inc. announced that Jon Banner has been named senior vice president, global strategy and planning. Banner will be a senior member of PepsiCo's global communications team responsible for synchronizing, coordinating and planning the company's communications efforts worldwide and partnering with PepsiCo's business units to support ... [PRNewser]

Roll Call: Proof and B-M, Carmichael Lynch Spong, RF Binder - Posted April 25, 2012
Proof Integrated Communications has chosen Michael Bassik (left) as CEO. Bassik was previously B-M's U.S. digital... [PRNewser]

Roll Call: PepsiCo, Idea Grove, Weber Shandwick, and More - Posted April 18, 2012
Jim Wilkinson has joined PepsiCo as EVP of communications, leading the company's comms team. He'll report directly to company CEO Indra Nooyi. Wilkinson joins from Brunswick Group where he had been a managing partner since 2009. He also previously served as Chief of Staff for U.S. Treasury Secretary Henry M. Paulson. Former... [PRNewser]

PepsiCo's Beverage Group Cuts Agency Ties - Posted April 13, 2012
PepsiCo's North American beverage arm is no longer working with Porter Novelli, one of many ties that the company has cut. PepsiCo's beverage division ... [PRNewser]

PepsiCo Announces Leadership Changes Amid Shifts in its Marketing Efforts - Posted March 12, 2012
With investors still antsy about the company's stagnant stock price, PepsiCo named two new execs to its management team. Brian Cornell, previously the president and CEO of Sam's Club, a division of Wal-Mart, has rejoined the company as CEO of PepsiCo Americas Foods. He has previously held a number of management position... [PRNewser]

Roll Call: Walmart Exec Joins H+K, Groupon Exec Joins Weber, and More - Posted February 9, 2012
George Shelton has been named SVP at Hill + Knowlton Strategies, leading the reputation management and corporate practice starting Februar... [PRNewser]

PepsiCo To Ramp Up Beverage Marketing - Posted January 30, 2012
After cutting the amount it has spent promoting its beverages, media reports ... [PRNewser]

More Unsavory Chatter Keeping Pepsi Spokespeople Busy - Posted January 12, 2012
[caption id="attachment_32537" align="alignleft" width="288" caption="Photo: needoptic"][/caption] The Food and Drug Administration is looking into a notice it received from Coca-Cola about fungicide contamination in a major orange juice brand. Coke denied at first that it made the report, but later fessed up, ... [AgencySpy]

More Unsavory Chatter Keeping Pepsi Spokespeople Busy - Posted January 12, 2012
[caption id="attachment_32537" align="alignleft" width="288" caption="Photo: needoptic"][/caption] The Food and Drug Administration is looking into a notice it received from Coca-Cola about fungicide contamination in a major orange juice brand. Coke denied at first that it made the report, but later fessed up, ... [PRNewser]

Mountain Dew's Defense: It Can Dissolve a Mouse - Posted January 4, 2012
A Wisconsin man, Ronald Ball, is suing PepsiCo for $50,000, claiming that after tasting a rancid Mountain Dew he bought from a vending machine, he poured out the contents of the can and discovered a dead mouse in his soda. Blo... [AgencySpy]

Mountain Dew's Defense: It Can Dissolve a Mouse - Posted January 4, 2012
A Wisconsin man, Ronald Ball, is suing PepsiCo for $50,000, claiming that after tasting a rancid Mountain Dew he bought from a vending machine, he poured out the contents of the can and discovered a dead mouse in his soda. Blo... [PRNewser]

5 of Europe's Most Promising Technology Start-ups - Posted October 6, 2011
PepsiCo picked 10 start-up companies from across Europe that will make up PepsiCo10 - a program designed to discover and support emerging technology companies. Looking over the listed I picked from the list my own top 5 start-up companies... [SocialTimes.com]

Cision Webcast Proceeds After Brief Earthquake Disruption - Posted August 24, 2011
[caption id="attachment_26283" align="alignleft" width="270" caption="A food store in Mineral, VA after yesterday's quake. Photo: AP, Steve Helber"][/caption] The dynamic of paid, earned, and owned media was discussed during Cision... [PRNewser]

Ketchum, Weber Shandwick Lead the SABRE Tally with Eight - Posted May 11, 2011
The Holmes ... [PRNewser]

PepsiCo Wants to WIN with Women - Posted March 8, 2011
[caption id="attachment_16717" align="alignleft" width="328" caption="PepsiCo's Jamie Stein and E!'s Giuliana Rancic in a WIN video."][/caption] PepsiCo's ... [PRNewser]

Social Media Week Executive Director Toby Daniels: 'Our Most Spectacular Yet' - Posted February 3, 2011
Social Media Week kicks off Monday in nine cities -- New York, San Francisco, Rome, Paris, Toronto, S o Paulo, London, Hong Ko... [WebNewser - SocialTimes.com]

Spin the Agencies of Record - Posted December 16, 2010
Dukas Public Relations has been named AOR for Raymond James, a financial services firm with about $235 billion in client assets. The firm is charged with getting the company top-tier business media coverage. PRWeek UK ... [PRNewser]

An Evening in Blue - Posted December 7, 2010
Stephanie Agresta and ... [PRNewser]

PepsiCo Appoints Cost EVP, Global Corporate Affairs - Posted November 17, 2010
PepsiCo has named Timothy Cost EVP of global corporate affairs, a new position, effective December 1. Cost will ... [PRNewser]

A Look at PepsiCo's Mission Control - Posted September 30, 2010
In an Advertising Week presentation earlier this week, PepsiCo's Bonin Bough mentioned "Mission Control... [PRNewser]

Ad Week Social Media Panel: 'This Isn't Willy Wonka and the Chocolate Factory' - Posted September 28, 2010
With the first day of Advertising Week drawing to a close, lots of people gathered for one of the final panel discussions of Monday afternoon: "The New Customer Engagement Model." On the panel: Stephanie Agresta, EVP of strategy and social media at ... [PRNewser]

Interview: Jennifer Risi, EVP, Weber Shandwick - Posted September 22, 2010
On Tuesday, October 5, Weber Shandwick will be hosting its third annual VOICEBOXX event in New York City. This year's topic of discussion is "Breaking Through the Sound Barrier: How to Get Heard in a Death-by-Information-Ov... [PRNewser]

Mashable Social Good Summit: Social Media's Growing Role - Posted September 21, 2010
Leveraging social media to help solve some of the world's toughest problems was the theme of Mashable's Social Good Summit in New York on Monday. The conference was held in par... [PRNewser]

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