Pete Blackshaw

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Spotted around the media universe

Friday Odds and Ends - Posted February 4, 2011
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2011 Media Predictions From The Pros - Posted December 23, 2010
With 2010 really, really wrapping up (yeah, we've said this before, but now we really mean it), we thought it pertinent to gather together industry opinions on how media will change in 2011. Pete Blackshaw writes in AdAge to keep an eye on: Defensive Branding. "While 2010 kicked off with high levels of... [TVNewser]

Is Social Media Marketing Eroding Trust Online? - Posted April 23, 2010
It's a question we've been asking ourselves more and more lately, in light of recent findings such as Edelman's Trust Barometer, that revealed the number of people who view their friends and peers as credible sources of information about a co... [PRNewser]

When To Respond To Social Media Complainers And When To Let Them Be - Posted February 22, 2010
Advertising Age tackles perhaps one of the biggest issues in social media communications these days -- and perhaps one that PR and marketing agencies are asked weekly, if not daily: Should we respond? Of course, the question is often in reference to a blog post attacking a comp... [PRNewser]

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