Peter McCallum

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Sightings (4)

Spotted around the media universe

BBDO NY Tells Story of 'The Boy Who Beeps' for GE - Posted September 5, 2014
BBDO New York tells the story of "The Boy Who Beeps" in a new online spot for GE. The two-minute ad begins with the boy's birth, and the beeping sound he makes in place of the usual baby's wail. It's soon apparent that the boy can communicate with machines. This starts off... [AgencySpy]

BBDO NY Has Some 'Ideas' for GE - Posted August 29, 2014
BBDO New York's latest offering for GE continues to celebrate innovation, but marks a stylistic departure from the agency's recent work. While "What Would Happen" and ... [AgencySpy]

BBDO NY Asks 'What Would Happen' for GE - Posted July 16, 2014
BBDO New York and production company MJZ have followed up their "Childlike Imagination" Winter Olympics ad with another spot for GE extolling innovation, which began airing yesterday. This time around they highlight GE's focus on technological advancement with a 30-second a... [AgencySpy]

GE Goes 'Back to the Future' for New Ad That Will Spawn Dozens of Similar Headlines - Posted September 6, 2013
... [AgencySpy]

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