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Revolving Door Newsletter: 07.11.06
Fashionistas Fan Out

So What Do You Do, Samir Husni, Mr. Magazine?
As his Guide to New Magazines celebrates its 25th edition, Mr. Magazine discusses what it takes to succeed in print today -- and what publications must do to make it to tomorrow.

So What Do You Do, Kevin McKean, Editorial Director, Consumer Reports?
With 3.2 million-plus paid online subscribers, Consumer Reports' editorial director explains why print pubs need to adopt a 'media neutral' stance and extols the non-ad-based model.

So What Do You Do, John Yemma, Editor of The Christian Science Monitor?
One year after moving from a daily print edition to a weekly magazine, Yemma discusses the Monitor's Web-first state of mind and how the digital shift impacts revenue streams.

So What Do You Do, Alan Mutter, 'Reflections of a Newsosaur' Blogger?
Newspaper vet and Web entrepreneur Alan Mutter analyzes the nexus of journalism and technology and presents a revenue-driving solution for the broken media business model.

So What Do You Do, Merri Lee Kingsly, Publisher of Saveur?
Helming one of the best-performing magazines in the U.S., Saveur's publisher abhors traditional sales methods and fervently believes in the future of print.

So What Do You Do, Peggy Northrop, VP/Global Editor-In-Chief, Reader's Digest?
Expanding Reader's Digest's content across multiple channels, Peggy Northrop opens up about sustainable pay models, revenue strategies, and industry contraction.

So What Do You Do, Vice Editor-in-Chief Jesse Pearson?
This candid EIC pumps content into the mag's Internet TV network, lauds ad/edit transparency, and reveals why Vice is growing despite the downturn.

So What Do You Do, Brides Publisher Alison Adler-Matz?
With two decades of experience under her belt, this publisher describes shepherding her sales team through current ad sales challenges.

So What Do You Do, Steve Proctor, S.F. Chronicle Deputy Managing Editor?
The longtime print reporter discusses the difficult industry climate, how the Web influences his front page, and what it takes to keep readers coming back.

So What Do You Do, Joe Zee, Creative Director, Elle?
Elle's main man serves haute dish on his new reality show gig and Nina Garcia's departure.

Hey, How'd You Become The Washington Post's Food and Travel Editor, Joe Yonan?
WaPo's resident foodie capitalizes on D.C.'s proximity to food policy issues and shakes up culinary content by engaging readers online.

Hey, How'd You Become the LA Times' Lead Travel Blogger, Jen Leo?
Fueling her brand with social media tools, the Los Angeles Times' lead travel blogger explains how she built her online media career.

The New Rules of Independent Magazine Publishing
To make it in the new magazine economy, forget old-school conventions and focus on building community, traction, and a realistic business plan.

How Hyperlocal Focus Keeps Community Papers Afloat
Despite steep digital competition and declining ad sales, the community paper business model keeps papers and jobs alive by capitalizing on hyperlocal coverage.

Revamp Your Print Habits For Web Writing
Seasoned writers who jumped from print to Web journalism offer seven strategies for retooling old habits for digital discourse.

Best Online Practices For Print Writers
Savvy bloggers share techniques for transitioning your writing style from print to online and propelling a blog to success.

Sightings (8)

Why Studying Journalism Is Still a Good Idea - Posted March 15, 2012
News of the death of newspapers never stops. A LinkedIn analytics post showed that newspapers are the fastest shrinking industry in terms of job numbers. The Newspaper Association of America released ... [10,000 Words]

How Cosmopolitan Netted 100,000 Paid Digital Subscriptions - Posted March 7, 2012
Cosmopolitan, the Hearst-owned "Fun Fearless Female" lady mag, told Ad Age today that they reached a significant milestone: to date, the publication has scored 100,000 paid digital subscriptions, a number that's quite encouragin... [TVSpy]