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Sightings (11)

Spotted around the media universe

2Q EARNINGS: Facebook Video Ads Are a Hot Topic - Posted July 24, 2014
Not surprisingly, advertising was a primary topic of conversation during ... [AllFacebook]

Progressive's 'Flo' Parodies All Those Facebook 'Look Back' Videos - Posted February 7, 2014
Flo's Facebook "Look Back" video is better than yours. Why? Because like she memorably stated in a 2010 Progressive commercial, few things go so well together as "unicorns and glitter." After Progressive's leading lady was conspicuously absent from the Super Bowl ad lineup, we were concerned she might be on her way out.... [PRNewser]

Spruce Media Bullish On Facebook In 1Q Report On State Of Advertising - Posted April 29, 2013
Spruce Media, a Fa... [AllFacebook]

How Big Data Brought Us the GEICO Gecko - Posted March 25, 2013
Back in October (when this PRNewser writer dressed as Flo for Halloween), we discussed the popularity of brand mascots like Progressive's Flo, Allstate... [PRNewser]

'It's Not Complicated': AT&T's ads top the social tv commercial chart - Posted January 15, 2013
For last week's edition of Bluefin Labs' most talked about commercials, we see that AT&T, Pepsi and Progressive are at the top of the chart. With a 191% gain week-over-week, AT&T has launched into the number... [Lost Remote]

The PR Dangers of Automated Messaging - Posted November 8, 2012
We can understand why the Romney/Ryan campaign might forget to cancel the obviously automated publication of its official victory website after Tuesday's election. In this case, the team... [PRNewser]

What Do Commercial-Inspired Halloween Costumes Mean for Brands? - Posted October 26, 2012
As the weekend approaches, you're likely planning your costume for an upcoming Halloween party (or if you're like us, you started planning in July). This PRNewser writer went to her first Halloween-themed extravaganza of the season as Flo from the Progressive Insurance ads... [PRNewser]

Progressive in Trouble, Act 3: Godin Lays the Smack Down - Posted August 20, 2012
We know you all spent the weekend wondering where marketing guru Seth Godin stands on the ongoing ... [PRNewser]

How NOT To Handle A PR Crisis On Twitter, Courtesy of @Progressive - Posted August 15, 2012
Goodness. If you haven't read about the Progressive Insurance Company's current PR crisis, you'll be floored by this. And even if you did read about it yesterday, there's SO much more to read about it today. Progressive's Twitter i... [AllTwitter]

What's Next In Multi-Platform Content: 4 Questions for Air America's Bennett Zier - Posted July 14, 2009
Newspapers are dying, magazines are closing and more journalists are finding themselves without paying gigs every day. Everyone is wondering: what does the future hold for the media? We brought the questions to the front lines, asking leaders in the field to tell us: what's next? Bennet... [Fishbowl NY]

What's Next In Multi-Platform Content: 4 Questions for Air America's Bennett Zier - Posted July 14, 2009
Newspapers are dying, magazines are closing and more journalists are finding themselves without paying gigs every day. Everyone is wondering: what does the future hold for the media? We brought the questions to the front lines, asking leaders in the field to tell us: what's next? Bennet... [FishbowlNY]

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