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Promotion
Courses | How-To Videos | Corporate Training | Your Courses
1–50 out of 75 listings
| eBook Promotion Strategies for 2010 and Beyond (35 minutes) Posted Feb 2, 2011 |
How to Plan a Book Tour (15 minutes) Posted Dec 20, 2010 |
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 In these presentations from Mediabistro's eBook Summit, you'll learn practical lessons from creators who used social media, crowdfunding, podcasting, and other new tools to build their platforms
more detailsAdvertising & Marketing, Public Relations, Publicity, Marketing, Promotion, Ebooks, Social Media, Ebook Summit, Crowdfunding, Podcasting |
 It's time to hit the road and promote your book. We'll show you how.
more detailsCreative Writing, Public Relations, Publicity, Promotion, Novel Writing, Book Tour |
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| Color and Design 2: The Fundamentals of Harmony (32 Minutes) Posted Dec 16, 2010 |
CS5 Branding Workflow for Print & Digital Media (41 Minutes) Posted Dec 7, 2010 |
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 Learn the logic and concepts behind eye-pleasing color schemes
more detailsBranding, Marketing, Promotion, Color, Printing Tips, Client Relations, Type, Layout, Color Harmony, Contrast |
 Use Adobe CS5 to create an integrated multimedia branding platform
more detailsBranding, Marketing, Promotion, Photoshop, Indesign, Software Tips, Illustrator, Adobe Creative Suite 5, Layers |
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| Interactive Branding & Promotion: Blogging (15 Minutes) Posted Nov 23, 2010 |
Strategic Business Planning for Designers (43 minutes) Posted Nov 3, 2010 |
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 The ins and outs of blogging for your brand
more detailsCreativity, Branding, Marketing, Promotion, Blogging, Copywriting, Web Design |
 Develop a business plan for your design firm
more detailsBranding, Marketing, Promotion, Career, Client Relations, Business Issues, Business Plans |
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| Interactive Branding & Promotion: Websites (15 minutes) Posted Oct 28, 2010 |
How to Get Noticed in Publishing with Debbie Stier (11 minutes) Posted Oct 25, 2010 |
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 Lay the foundation for your interactive branding platform
more detailsBranding, Marketing, Promotion, Web Design, Websites |
 Debbie Stier of HarperCollins tells you the secrets to getting hired in publishing and how to publicize your book.
more detailsCareer, Creative Writing, Branding, Promotion, Mediabistro Circus 2010 |
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| Interactive Branding & Promotion: E-mail Blasts (14:00) Posted Oct 6, 2010 |
Freelance Career Management: Thinking Beyond the Paycheck (16 minutes) Posted Sep 16, 2010 |
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 Design successful marketing e-mails
more detailsBranding, Marketing, Promotion, Layout, Web Design, E-Mail Blasts |
 Tips for building and maintaining a successful freelance career
more detailsDesign & Photo, Branding, Freelancing, Marketing, Promotion, Twitter, Facebook, Linkedin, Career, Social Media, Client Relations, Business Issues, Web Design |
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| Producing Promotional & Branding Materials: Brand Book (28 minutes) Posted Sep 1, 2010 |
Back To The Future of Design with Alexander W. White (15 minutes) Posted Aug 4, 2010 |
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 Design the book that sets the standard for a brand
more detailsCreativity, Branding, Marketing, Promotion, Color, Logo Design, Printing Tips, Type, Layout, Brand Book |
 Leading author and educator Alex White explains the changes currently happening in design
more detailsCreativity, Branding, Marketing, Promotion, Client Relations, Type, Business Issues |
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| How to Write a Marketing Plan (15 minutes) Posted Jul 30, 2010 |
Defamation, Privacy, and Publicity Basics (27:39) Posted Jul 28, 2010 |
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 Learn how to create a marketing plan for your site, book, or small business. It's easier than you think.
more detailsMarketing, Promotion, Small Business |
 Defining defamation, privacy, and publicity from a legal perspective
more detailsBranding, Publicity, Marketing, Promotion, Client Relations, Business Issues, Privacy, Defamation |
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| Designers: Amp Up Your Creativity with Alexander W. White (15 minutes) Posted Jul 22, 2010 |
Photoshop: Placing Designs on Products (18:43) Posted Jul 15, 2010 |
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 How to defeat creative blocks and nurture originality in graphic design.
more detailsCreativity, Branding, Marketing, Promotion, Printing Tips, Client Relations, Type, Business Issues |
 Place flat designs believably onto 3D products.
more detailsBranding, Marketing, Promotion, Photoshop, Software Tips, Adobe Creative Suite 5 |
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| Producing Promotional & Branding Materials: Booklets (49:28) Posted Jul 12, 2010 |
The Structure of a Well-Designed Website (26:18) Posted Jul 1, 2010 |
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 Plan and execute eye-popping, cohesive booklets in Adobe InDesign
more detailsBook & Mag Publishing, Branding, Typography, Marketing, Promotion, Printing Tips, Layout, Magazine Design, Software Tips, Adobe Creative Suite 4, Adobe Indesign, Booklets |
 Map out the website before you start designing to save you and your
clients time and money
more detailsBranding, Marketing, Promotion, Client Relations, Business Issues, Web Design, Website Architecture |
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| Going Beyond the Logo (40 minutes) Posted Jun 17, 2010 |
Listening to Type (21:10) Posted Jun 10, 2010 |
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 Turn your client's logo into a powerful multimedia branding campaign
more detailsCreativity, Branding, Marketing, Promotion, Color, Logo Design, Printing Tips, Type, Layout, Web Design |
 Make your typography speak clearly and effectively to your audience
more detailsCreativity, Branding, Marketing, Promotion, Relationships, Case Studies, Client Relations, Type, Layout |
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| 14 Practical Strategies for Developing Creative Solutions (46:00) Posted Jun 9, 2010 |
Producing Promotional & Branding Materials: Brochures (01:05:43) Posted Jun 3, 2010 |
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 Wow the client with unexpected design concepts
more detailsCreativity, Branding, Marketing, Promotion, Color, Case Studies, Printing Tips, Client Relations, Layout |
 Create professionally polished brochures in Adobe InDesign
more detailsBranding, Marketing, Promotion, Printing Tips, Layout, Software Tips, Adobe Creative Suite 4, Brochures, Adobe Indesign |
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| Give a Great Reading (20 minutes) Posted May 21, 2010 |
Effective Self-Marketing With Online Portfolios (29:18) Posted May 18, 2010 |
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 Readings let you showcase your work and get new fans. With the help of some of our favorite writers, we'll show you how.
more detailsBook & Mag Publishing, Promotion, Authors, Public Speaking, Readings, Performance |
 Marketing principles that will help you attract clients with your portfolio site
more detailsCreativity, Branding, Marketing, Promotion, Color, Client Relations, Business Issues, Web Design, Flash |
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| I Just Wrote A Book...What Do I Do Now? (22 minutes) Posted May 13, 2010 |
How to Write a Press Release for Your Product, Book, or Website (12 minutes) Posted May 3, 2010 |
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 FREE for a limited time! In this Mediabistro.com "reality" show hosted by GalleyCat's Jason Boog, you'll meet beginning novelist Jon Frith and learn along with him as he prepares to make the journey from writer to author. Along the way, a top New York literary agent provides valuable tips for refining his manuscript, finding the right agent, and selling the book.
more detailsCreative Writing, Promotion, Twitter, Manuscript, Social Media, Agents, Novel Writing, Novelist |
 Ready to let the media know about your cool new product, book, or site? Get tips from the pros on how to write a release that gets the attention of reporters and bloggers.
more detailsPublic Relations, Promotion, Press Releases |
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| Logos and the Subliminal Eye (30:32) Posted Apr 30, 2010 |
What Does It Take to be an Art Director (52:27) Posted Apr 23, 2010 |
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 Understanding and achieving logos that affect the viewer on an subconscious level
more detailsCreativity, Branding, Marketing, Promotion, Logo Design, Client Relations, Type |
 A guide for aspiring art directors, and those who have art direction
thrust upon them
more detailsCreativity, Marketing, Promotion, Client Relations, Type, Business Issues, Layout, Image Selection, Stock Photography, branding |
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| Eat Color: Using Color on the Web (26:39) Posted Apr 9, 2010 |
Creative Problem Solving (49:56) Posted Mar 31, 2010 |
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 Explore five ways to view and use color on the web
more detailsCreativity, Branding, Marketing, Promotion, Color, Web Design |
 Examine the thought processes involved in truly creative branding.
more detailsCreativity, Branding, Marketing, Promotion, Color, Logo Design, Case Studies, Type, printing Tips |
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| How to Build a Logo - Type, Image, and Space (27:32) Posted Mar 29, 2010 |
Information Overload: Organizing Website Content (27:00) Posted Mar 2, 2010 |
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 Parsons professor Alex W. White closes his four-part series on logo
design by examining how the three main components of a mark-type, image, and
space--can interact successfully.
more detailsDesign & Photo, Branding, Marketing, Promotion, Relationships, Logo Design, Case Studies, Type, creativity |
 Having lots of content on your website is a good thing, but how can
all that information be organized effectively?
more detailsCreativity, Branding, Marketing, Promotion, Color, Layout, Web Design, Next-Generation Journalist |
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| The Art of the Business Card (34:19) Posted Feb 18, 2010 |
History Lessons: Design in Times Square (41:25) Posted Feb 2, 2010 |
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 Strong, innovative design is the key to making your business card
stand out from the pack.
more detailsCreativity, Branding, Marketing, Promotion, Color, Type, Layout, printing Tips |
 Even at the size of a Times Square digital billboard, certain
fundamental rules of design still apply.
more detailsCreativity, Branding, Marketing, Promotion, New Media, Color |
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| 5 Makeover Web Strategies (25:09) Posted Jan 29, 2010 |
Design Police Report: 5 Web Design Crimes (27:30) Posted Jan 12, 2010 |
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 It's easy to know when a website needs a redesign, but knowing just
what to do with an outdated site is a lot more difficult.
more detailsCreativity, Branding, Marketing, Promotion, Color, Client Relations, Type, Web Design, logo Design |
 These websites are guilty of heinous design felonies that alienate users.
more detailsCreativity, Branding, Marketing, Promotion, Copywriting, Type, Pdfs, Web Design |
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| Gender Benders: Busting Design Cliches (36:45) Posted Jan 8, 2010 |
Deceptively Simple Illustrator Techniques (38:33) Posted Jan 5, 2010 |
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 Aim for a gender-specific audience without falling back on cliched visual language.
more detailsCreativity, Branding, Marketing, Promotion, Copywriting, Color, Type, Image Selection, Magazine Design, Stock Photography |
 Design a complex logo using quick, simple Illustrator techniques.
more detailsBranding, Marketing, Promotion, Logo Design, Software Tips, Adobe Creative Suite 4, Illustrator |
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| Gummy Bear Awards for Sticky Websites: The Stickiest Sites on the 'net (28:47) Posted Dec 18, 2009 |
Design Influences: Visual Inspiration from the Past (30:24) Posted Dec 7, 2009 |
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 What are the stickiest sites on the web? The answers in this tutorial may surprise you.
more detailsCreativity, Branding, Marketing, Promotion, Web Design |
 This tutorial illustrates how contemporary designers draw on art
movements from the early-to-mid 20th century such as Art Deco, Bauhaus, and
Pop Art.
more detailsCreativity, Branding, Marketing, Promotion, Color, Type, Magazine design |
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| Logo Concepts from Paper to Computer (12:57) Posted Nov 24, 2009 |
Who's the Package For?: Secrets of Packaging Design (27:27) Posted Nov 12, 2009 |
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 Designer Lauren Matsumoto locates the origin of effective visual branding in the simple hand sketch.
more detailsCreativity, Branding, Marketing, Promotion, Logo Design, Client Relations, Illustrator |
 Angela Riechers deciphers the branding messages today's products
convey to their audience through packaging.
more detailsCreativity, Branding, Packaging, Marketing, Promotion, Color, Type, copywriting |
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| Branding Yourself (25:24) Posted Nov 4, 2009 |
Trademark Essentials for Graphic Designers (39:51) Posted Oct 23, 2009 |
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 NYU instructor Anna Savoie zeroes in on the role that design and
branding play in the creative professional's ongoing project of
self-promotion.
more detailsCreativity, Branding, Marketing, Promotion, Color, Business Issues, Image Selection, illustrator |
 Shel Perkins breaks down intellectual property law for creatives.
This tutorial answers the following questions (among others): What
constitutes trademark infringement?
more detailsCareer, Digital Media & Tech, Creativity, Branding, Marketing, Promotion, Client Relations, Business Issues, Project Management |
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| Top 10 Brand Management Activities for Designers (41:44) Posted Sep 30, 2009 |
Dress for Success with Typography (24:51) Posted Sep 29, 2009 |
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 Branding expert Jonathan Gouthier counts down his top ten tips for long-term success in branding. Jonathan's suggestions and ideas go beyond design issues to address the complications, common...
more detailsCreativity, Branding, Marketing, Promotion, Case Studies, Client Relations, Business Issues |
 Aliyah Marr showcases her favorite websites that have accomplished masterful messaging with typography. Ranging from blogs to brand sites, Aliyah's faves will inspire you with their creativity,...
more detailsCreativity, Branding, Marketing, Promotion, Type, Web Design |
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| How to Build a Logo, Part 2: Image and Space (24:05) Posted Sep 8, 2009 |
Worldwide Comedy Club (29:19) Posted Aug 21, 2009 |
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 In the third installment of his "How to Build a Logo" series, professor Alex W. White describes the various ways in which designers can interestingly exploit the complex relationships between image...
more detailsCreativity, Branding, Marketing, Promotion, Relationships, Logo Design, Case Studies |
 Aliyah Marr's latest inspirational tutorial focuses on the power of humor as a design tool. Her diverse array of hilarious examples drawn from the web includes text-only sites, prime-time TV spots,...
more detailsCreativity, Branding, Marketing, Promotion, Copywriting, Web Design |
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| 10 Tips on Rebranding for Designers (35:15) Posted Aug 21, 2009 |
How to Build a Logo: Type and Space (16:18) Posted Aug 12, 2009 |
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 Before you work on your next brand redesign, you should watch this tutorial by branding professional and educator Jonathan Gouthier, whose ten tips will help designers take full advantage of all...
more detailsCreativity, Branding, Marketing, Promotion, Color, Case Studies, Client Relations |
 Parsons professor Alex W. White continues his four-part series of tutorials on logo design by highlighting the all-important dynamic between type and spatial elements in a logo. As Alex proves,...
more detailsCreativity, Branding, Marketing, Promotion, Relationships, Logo Design, Type |
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