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Sightings (2)

Spotted around the media universe

'Big Brands are Coming to the Millennial Game Late' - Posted November 11, 2013
At TV Week in New York City, MediabistroTV talked to the heads of a couple new TV networks aimed at millennials. Though the thought of starting a new TV network for the generation that famously eschews traditional media seems a little ill-advised, it's not like brands have this whole millennial thing... [PRNewser]

Diddy Wants to Save the Music Video (Good Luck With That) - Posted October 24, 2013
One type of content we haven't seen recently on broadcast television: the music video. Sean "Don't Call Me Puffy" Combs wants to change that, and Time Warner Cable thinks he might be able to do it. This week he's pushing his new Revolt TV venture as "the ESPN of music", offering... [PRNewser]