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Sightings (11)

Spotted around the media universe

What's It Going to Take to Get Facebook Users Into These Cars? AutoLiFT from BLiNQ Media - Posted October 27, 2014
Looking to speed the process of getting dynamic, localized incentives to potential car shoppers on Facebook, ... [AllFacebook]

RPA Goes Back to Basics for Honda - Posted October 15, 2014
Yesterday we posted on an RPA campaign in which the agency dove into comedic short films for client Honda with the help of funny man Nick Thune. In today's offering, RPA does things a bit more traditionally for the same client. Here's "Music Festival": ... [MediaJobsDaily]

Staffing Changes at RPA, Arnold and More - Posted October 8, 2014
RPA hired Jason Tarantino as its newest VP/strategic planning director. Tarantino is an agency veteran whose previous role was that of group planning director at TBWA's Me... [GalleyCat]

RPA Fills in the Gaps for Farmers Insurance - Posted September 5, 2014
Insurance: a confusing thing that you'd rather not think about...unless you're measuring the amount of money it drains from your bank account every month. Farmers Insurance wants to make the process a little less painful with the help of RPA, which produced this new TV campaign and an interactive website to help... [GalleyCat]

STUDY: Trust is Missing in Agency-Client Relationships - Posted June 19, 2014
RPA, the indie ad shop in Santa Monica responsible for 'Farmers (Insurance) University,' ... [GalleyCat]

New Executive Strategy Director Joins Lowe Campbell Ewald from DDB - Posted May 12, 2014
Lowe Campbell Ewald created a new role for the latest addition to its L.A. team: executive strategy director Craig Kleber. Kleber--who p... [GalleyCat]

Executive Producer Justin Taylor Leaves TBWA\Chiat\Day for Nike - Posted April 29, 2014
We've confirmed, via TBWA\Chiat\Day source, that executive producer Justin Taylor has left his p... [GalleyCat]

RPA Shows off Mandalay Bay with 'Resortist' Extension - Posted April 17, 2014
RPA has a new print and outdoor campaign for Mandalay Bay, extending their "Resortist" campaign. The campaign strategy "is to further differentiate the resort by injecting the advertising executions with new electricity in a welco... [GalleyCat]

RPA Honda PSA Shows Us the Dark Side of Emojis - Posted April 15, 2014
The safe driving PSA would seem, creatively speaking, to be a relatively staid genre. Yet last week we saw an unusual French entry, and today RPA went the animated emjoi route in order to effectively demonstrate the dangers of multitasking behind the wheel. ... [GalleyCat]

Honda Launches Campaign to Save the American Drive-In - Posted August 12, 2013
No two things go hand-in-hand quite like a car and a drive-in movie theater -- especially in the context of American nostalgia. The shift toward digital film, however, threatens to send the drive-in the way of the dodo. Stepping in to help keep this American icon from utter extinction is automaker... [FishbowlDC]

Traveling Game Show Coming To Town - Posted September 24, 2007
In Touch Weekly is hosting a "traveling game show," called Hollywood Hotseat, that, you guessed it, travels around the country pitting top advertising agencies against each other in a test of celebrity knowledge. (Oh, that's not what you guessed?) The Los Angeles edition will film here on Wednesday, featuring agency teams from... [FishbowlLA]