Ralph Laucella

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Sightings (19)

Spotted around the media universe

Carmichael Lynch Gets 'Distracted' for Subaru - Posted 5 days, 5 hours ago
Carmichael Lynch has another new spot for Subaru, following the release of a campaign promoting the Subaru Outback just last week. This time around, Carmichael Lynch has crafted a spot for the Subaru Legacy. In the 30-second ad, a teenage boy is distracted by girl-m... [AgencySpy]

Landon Donovan Forgets Everything in New BBDO Foot Locker Spot - Posted August 13, 2014
The hits keep coming for BBDO New York and Foot Locker. Yesterday saw the release of the agency's second spot in the "Short Memory" series, which launched last week by partnering James Harden with old-school NBA names Scottie Pippen and Charles "I'm Not a Role Model" Barkley. In the newest episode... [AgencySpy]

BBDO NY Taps NBA Greats for Foot Locker - Posted August 6, 2014
BBDO New York taps Houston Rockets star James Harden and retired NBA greats Charles Barkley and Scottie Pippen for a funny new spot entitle... [AgencySpy]

Fallon Continues the Goofiness for Loctite - Posted June 25, 2014
Last month, Fallon launched a new campaign for Henkel's Loctite Adhesives, promoting Loctite Super Glue with a thoroughly ridiculous 30-second television spot featuring fanny pack dancing. Now the agency has continued their campaign with two more television spots, which, u... [AgencySpy]

Fallon Brings Fanny Packs, Bad Dancing for Loctite - Posted May 13, 2014
Fallon Minneapolis launched a new campaign today for Henkel's Loctite Adhesives, promoting Loctite Super Glue. At the center of the campaign is a 30-second TV spot called "Win At Glue" which Fallon created along with production company O Positive."Win At Glue" will air on national TV, "including major sports events, season finales,... [AgencySpy]

HBO GO, SS+K Screen Sex Scenes for You, Your Parents and Your Little Sister - Posted April 21, 2014
In what we'll call a creative take on those universally awkward coming-of-age moments experienced by everyone fortunate enough to live in a house equipped with HBO, SS+K advertises the network's streaming service by reminding viewers of the scenes that would be particularly painful to watch with mom, dad and your little... [AgencySpy]

Snickers Plays What-If in Two New Commercials - Posted January 27, 2014
To promote Snickers Bites, BBDO New York went retro. Bites give hungry customers a bag full of tiny pieces of Snickers bars, a pretty big switch for the consistent candymaker. But what if Snickers had thought of the idea decades ago? There are two spots, "Intercom" and "Leisure Suit," that attempt to... [AgencySpy]

DDB NY Dreams Up Incredible Bar Courtesy of New York Lottery Spot - Posted January 6, 2014
There are a lot of bars in the state of New York, and from Brooklyn to Utica, it would cost a ridiculous amount of money to buy a round for however many patrons there'd be on any given night. But that's what fictional Steve did. He gave a drink to everyone... [AgencySpy]

Leo Burnett, Special K Trim 'Fat Talk' for Women - Posted December 10, 2013
One of the opening frames in Leo Burnett's "Fat Talk" spot for Special K tells the viewer that 93% of women engage in fat talk, a form of passive-aggressive self-shaming. Because of Facebook and Twitter, I'm surprised that number isn't seven percentage points higher. But during the two-minute spot, women in a... [AgencySpy]

BBDO Brings More Funny to Foot Locker in Star-Studded Spot - Posted November 19, 2013
BBDO's solid streak for Foot Locker continues with a new spot promoting the chain's annual "Week of Greatness" event, "the one time each year when the most premium kicks come out." Entitled "All Is Right," this latest effort is part of the agency's ongoing "Foot Locker Approved" cam... [MediaJobsDaily]

Goodby Silverstein & Partners Ring in Holiday Season with 'Jingle Hoops' for NBA - Posted November 14, 2013
Last year, Goodby Silverstein & Partners celebrated the holidays with their "BIG: Color" spot for the NBA, which they sometimes refer to as "Carol of the Balls" (sounds a bit gross to me.) Following on the success of that spot, the agency has put together... [AgencySpy]

ESPN, W+K Go Back to Roots in Latest 'This Is SportsCenter' Installment - Posted October 21, 2013
After taking a different direction with their last SportsCenter spot, W+K New York and ESPN have gone back to what has made the "This Is SportsCenter" series so popular, employing humorous situations in the network's Bristol HQ. The spot, "Double Double," stars Minnesota T... [AgencySpy]

James Harden Can Act for Foot Locker, But He Definitely Can't Sing - Posted August 15, 2013
Not only should you fear James Harden's beard, but now you should fear his voice, too. There's a long history of athletes who want to be rappers/singers, and that history stars and ends with this awesomely terrible Deion Sanders single from 1994. Luc... [AgencySpy]

Blake Griffin Might Be a Product-Endorsing Robot - Posted August 7, 2013
BBDO New York and Foot Locker know that Clippers forward/dunker Blake Griffin is a commercial machine - Subway, Kia, Jordan Brand to rattle off a few quickly. So for their latest joint venture, "The Endorser," the creatives decided to physically hook up Griffin to a machine called The Endorser as if... [AgencySpy]

Giants WRs Seize Spotlight, Provide Acting Lesson in Latest Foot Locker Spot - Posted December 12, 2012
BBDO New York is back at it again for Foot Locker, continuing a fairly winning campaign for the sportswear/footwear chain and shifting this time from NBA stars to NFL ones. Before the chants of "Cruuuuuuuuuz" ensue, let us te... [AgencySpy]

ESPN Analyst John Clayton Appears with Ponytail, Slayer Shirt for 'SportsCenter' - Posted September 6, 2012
Though one of the most consistently hilarious campaigns in the history of television advertising, it's been a while since we've seen a "This is SportsCenter" spot really knock it out of the park. That is, until today. ESPN and W+K NY fulfill the fantasies and daydreams of fans nationwide with this spot,... [AgencySpy]

McDonald's Fries are Now a Drowning Hazard - Posted November 15, 2011
From Leo Burnett Chicago, prodco O Positive, and a director known only as "... [AgencySpy]

BBDO, FedEx Once Again Infiltrate NFL Week 1 Coverage - Posted September 12, 2011
If you happened to catch any NFL games since the season kicked off on Thursday night, you p... [AgencySpy]

Ovie Raids Sportscenter Offices - Posted January 6, 2011
... [AgencySpy]

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