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1–11 out of 11 listings
Multimedia Design: 5 Simple Principles of Perception (26:01)
Posted Aug 12, 2010
   Listening to Type (21:10)
Posted Jun 10, 2010
Easy-to-follow principles for winning and maintaining viewer interest on the Web  more details

Creativity, Relationships, Logo Design, Type, Layout, Web Design 		  Make your typography speak clearly and effectively to your audience  more details

Creativity, Branding, Marketing, Promotion, Relationships, Case Studies, Client Relations, Type, Layout
 
How to Build a Logo - Type, Image, and Space (27:32)
Posted Mar 29, 2010
   You're My Type: Using Typography Effectively (32:45)
Posted Dec 14, 2009
Parsons professor Alex W. White closes his four-part series on logo design by examining how the three main components of a mark-type, image, and space--can interact successfully.  more details

Design & Photo, Branding, Marketing, Promotion, Relationships, Logo Design, Case Studies, Type, creativity 		  Really memorable type affects its audience on a non-literal, emotional level.  more details

Creativity, Relationships, Type, Layout, Magazine Design, Web Design
 
How to Build a Logo, Part 2: Image and Space (24:05)
Posted Sep 8, 2009
   How to Build a Logo: Type and Space (16:18)
Posted Aug 12, 2009
In the third installment of his "How to Build a Logo" series, professor Alex W. White describes the various ways in which designers can interestingly exploit the complex relationships between image...  more details

Creativity, Branding, Marketing, Promotion, Relationships, Logo Design, Case Studies 		  Parsons professor Alex W. White continues his four-part series of tutorials on logo design by highlighting the all-important dynamic between type and spatial elements in a logo. As Alex proves,...  more details

Creativity, Branding, Marketing, Promotion, Relationships, Logo Design, Type
 
The Complexities of Simplistic Design (30:57)
Posted Jun 23, 2009
   Rediscovering Type Design (30:54)
Posted Jun 12, 2009
Branding expert Jonathan Gouthier knows the value of simple design solutions. With the help of some striking examples, he illustrates how color, white space, specialty printing techniques, and...  more details

Creativity, Branding, Marketing, Promotion, Relationships, Printing Tips, Collateral, Type 		  What distinguishes extraordinary typography from the everyday? As Ivan Freaner points out in this fun tutorial, it's all in the details: type stacking, the incorporation of elements such as images...  more details

Creativity, Relationships, Type, Masks, Illustrator
 
Creating Logo Families (26:34)
Posted Feb 25, 2009
   Smashing Your Creative Blocks (22:38)
Posted Feb 10, 2009
When a brand branches out, how can a core logo be adapted to reflect new services, products, acquisitions, etc.? With a plethora of case studies encompassing brands of all types and sizes,...  more details

Branding, Marketing, Promotion, Relationships, Logo Design, Case Studies, Client Relations 		  Because professional designers don't have the time to wait for inspiration, Aliyah Marr provides a set of practical techniques that you can use to jump-start your creativity when the ideas just...  more details

Creativity, Branding, Relationships, Logo Design
 
Five Steps to Improve Your Design Process (48:22)
Posted Aug 26, 2008
    
Alex White guides you through five principles that you can apply to your design practice to ensure legible, memorable results. These are: relationships, contrast, hierarchy, structure, and color....  more details

Relationships, Color, Case Studies