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Sightings (2)

Spotted around the media universe

CSR Is More Valuable Than Ever...or Is It? - Posted August 13, 2013
Everyone agrees that CSR efforts are extremely important for big-name corporate clients, right? No, seriously: we don't know the answer to that question, and it all comes back to the biggest challenge in the industry: drawing a solid line between point A and point $. First: The... [FishbowlDC]

Are Corporate Social Responsibility Projects Worth the Money? - Posted December 19, 2012
Yesterday's Q&A concerned Teneshia Jackson-Warner's vision of a PR/marketing industry focused on "serving" rather than "selling"--or providing work that truly im... [FishbowlDC]