Richard Laermer

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Related Content (5)

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Excerpt: Full Frontal PR
The new book from powerhouse PR exec Richard Laermer teaches how to get people to pay attention to your product. Here he shares his 27 Commandments for PR professionals.

Hack vs. Flack
PR guru Richard Laermer knows why writers sometimes can't stand publicists—and what PR people should do to avoid that.

Didja Hear?
Why we like to break bad news.

Gay for Play?
Was last week a great one for U.S. gays? Or was it great for the media to say it was a great week for gays?

From Hack To Flack: Are You Fit For PR?
Want to translate your journalism know-how into a full-swing PR career? This industry guru gives his humorous take on who's cut out for the job.

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