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So What Do You Do, Sarah Fenske, Editor-in-Chief of L.A. Weekly?
The new EIC reveals whether L.A.'s alternative paper will ever go Web-only and shares why all editors should own, not erase, their mistakes.
Use digital marketing to drive sales and engagement for your brand
Pitch and publish in women's magazines
Use Facebook's analytics tool to track your marketing efforts
Use WordPress or Tumblr to discuss your brand, creative content, or business
Create proposals, analyze campaigns, and move to digital advertising
Connect with media, prep your client, and handle unforeseen controversy