Roger Federer

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Spotted around the media universe

U.S. Open Champions Rafael Nadal, Serena Williams Were Also The Most-Talked-About On Facebook - Posted September 10, 2013
Rafael Nadal and ... [AllFacebook]

John McEnroe Holds Court on Past Playing Controversies and Time Broadcasting - Posted July 25, 2013
As a tennis champion renowned for disputing line calls, John McEnroe also draws a sharp line between his time playing and commentating. "I've been broadcasting now for 20 years and haven't used ... [AgencySpy]

John McEnroe Holds Court on Past Playing Controversies and Time Broadcasting - Posted July 25, 2013
As a tennis champion renowned for disputing line calls, John McEnroe also draws a sharp line between his time playing and commentating. "I've been broadcasting now for 20 years and haven't used ... [PRNewser]

Nearly 20M Facebook Interactions During Wimbledon - Posted July 8, 2013
The 2013 Wimbledon Championships tennis tournament is in the books, with two first-time champions ... [AllFacebook]

Wimbledon On Facebook: Rafael Nadal, Maria Sharapova Tops In PTAT - Posted July 3, 2013
With the Wimbledon Championships tennis tournament in full swing, ... [AllFacebook]

Monte Carlo Marks a Major Milestone - Posted June 21, 2013
"Gambling makes life more intense" -- and it also made life a lot more prosperous for Monaco. The quote was from a docudrama about the petite principality and the building of a casino in Monte Carlo 150 years ago. The medieval town and surrounding area was impoverished before P... [PRNewser]

Tiger Woods' Real-Life Ass-Whooping Nicely Coincides with Videogame Ad Ass-Whooping - Posted March 26, 2013
No, it's not the ass-whooping you're thinking of that he received from back in the day. We can't really expound this time, though, except to say the timing is perfect with this latest EA Sports spot from San Francisco-based Heat for the former's Tiger Woods PGA Tour 14 ins... [AgencySpy]

How Do The World's Top Tennis Pros Perform On Facebook? - Posted February 7, 2013
Tennis stars Serena Williams and Roger Federer may be two of the top athletes in the world on clay or grass, but how well can th... [AllFacebook]

Carrot Creative Nabs Wilson's Social AOR Biz - Posted February 1, 2013
Following a formal RFP process, New York-based Carrot Creative has been awarded social media agency of record duties for sporting goods brand, Wilson, which as you may or may not know puts out tennis racquets used by Rog... [AgencySpy]

Who Won The Social Media Olympics? - Posted August 13, 2012
Now that the closing ceremonies of the Summer Olympic Games in London have finished, it's time to look at the winners -- not on t... [AllFacebook]

Gillette Sends Best Wishes to Team USA with Light/Water Show - Posted July 30, 2012
Last Friday in Boston, P&G sent a rather large-scale good luck message to some of the Team USA athletes who also happen to be pitchmen for the company's Gillette brand, namely swimmer Ryan Lochte and sprinter T... [AgencySpy]

Basketball Stars Top List Of Facebook's Most Popular Olympians - Posted July 24, 2012
Two of America's most popular athletes are also the most popular 2012 Olympians on Facebook. According to our sist... [AllFacebook]

Gillette Gives Great Starts to Olympians - Posted June 29, 2012
"On race day, you don't leave anything to chance," the gravelly commercial-voice admits in Gillette's latest series of commercials. Whether swimmer Ryan Lochte is diving into the water, tennis player Roger Federer is spinni... [AgencySpy]

Tuesday Odds and Ends - Posted May 15, 2012
-According to reports, GM has... [AgencySpy]

Video: 5 Things You Need to Know This Week - Posted August 30, 2011
In this week's episode of "5 Things You Need to Know This Week," we give a lesson on human reproduction, talk about the U.S. Open, sit down with Julian Assange, and, oh yeah, cover t... [AgencySpy]

Djokovic is #1, Now He Wants to Make Marketing Money - Posted August 26, 2011
For professional athletes, it's not enough to be on top of your game. You also have to have endorsement deals if you really want to make the big bucks. Tennis star Novak Djokovic is having a 2011 for the record books, with 59 wins and only two losses going into the ... [PRNewser]

Friday Morning Stir - Posted July 8, 2011
-DDB Toronto unveiled a new icon/campaign to compel people to give blood (above). link -Eleven alum Anderson Oliveira has joined up with fellow San Francisco-based shop H... [AgencySpy]

WTA Campaign Sparks Discussion of How to Market Women's Sports - Posted July 3, 2011
The Women's T... [AllTwitter]

Guest Review: Roger Baldacci Bids Adieu - Posted June 30, 2011
Well, it's been a glorious run, but alas, all good things must come to an end. Here is your last campaign critique from Arnold's Roger Baldacci, who decided that a Gillette viral was the fitting way to bow out. Take your bow, sir. ... [AgencySpy]

Tennis Players Go Viral - Posted June 27, 2011
In the spirit of Wimbledon, we've got a link ... [PRNewser]

First Glance: McEnroe/Borg: Fire & Ice - Posted June 11, 2011
Before ... [SportsNewser]

Nathan's Adding Women's Division For 4th Of July Hot Dog Eating Contest - Posted April 21, 2011
Move over, Joey Chestnut. The women of competitive eating want their own spotlight. Nathan's is adding a women's only division to its annual July 4th hot dog eating contest, according to the New York Post. "... [SportsNewser]

Sports Stunts Mix Viral Video With Advertising - Posted April 13, 2011
... [PRNewser]

Djokovic Takes to Skies in Latest Head Tennis Stunt - Posted March 28, 2011
... [AgencySpy]

Few Watch Nadal-, Federer-Less Australian Open Final - Posted February 3, 2011
Neither Roger Federer nor Rafael Nadal reached the final of the ... [SportsNewser]

Joe Posnanski's Top 10 Sports Stories of 2011 - Posted December 29, 2010
Tiger Woods. LeBron James. ... [SportsNewser]

US Open Men's Final Streamed Live - Posted September 13, 2010
For the third consecutive year, rain pushed the US Open men's final to Monday afternoon. For the third consecutive year, CBSSports.com and USOpen.org will stream the event live so all the poor souls at work can stop what they are do... [SportsNewser]

Roger Federer's Amazing Shot Brings Joy to Tennis Announcers - Posted August 31, 2010
Being a tennis broadcaster is not always the easiest job in the world. Just think back to Wimbledon in June, which had the now-legendary match between John Isner and Nicolas Mahut which lasted 11 hours over three days. But when you have a player like Roger... [SportsNewser]

Of Course the Roger Federer Viral Video Is Fake - Posted August 19, 2010
... [SportsNewser]

CNN Changes its Tune With Spitzer/Parker Debate Show - Posted June 23, 2010
While naming Eliot Spitzer and Kathleen Parker as hosts of a new 8 p.m. "roundtable" program on CNN was expected, it is still a transformational moment for the network, w... [TVNewser]

Fashion Week: Paparazzi Hope Season Serves Up Wintour/ Federer Shot - Posted September 5, 2007
Don't believe the rampant rumors currently keeping harried fashion flacks up at night that Fashion Week will be light on the celebs this go-round. With Manhattan-centric -- and style-obsessed shows -- like ABC's Cashmere Mafia and NBC's Lipstick Jungle filming around town, bet on at least one Brooke Shields or Luc... [Fishbowl NY]

Fashion Week: Paparazzi Hope Season Serves Up Wintour/ Federer Shot - Posted September 5, 2007
Don't believe the rampant rumors currently keeping harried fashion flacks up at night that Fashion Week will be light on the celebs this go-round. With Manhattan-centric -- and style-obsessed shows -- like ABC's Cashmere Mafia and NBC's Lipstick Jungle filming around town, bet on at least one Brooke Shields or Luc... [FishbowlNY]

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