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Spotted around the media universe

Does Social Media Make Crisis Communications More Difficult to Manage? - Posted September 9, 2014
Much like the Internet changed the way people read the news, social media drastically altered the way PR pros develop our strategies. Every aspect of media relations, public affairs, and client outreach has been influenced because every person has a voice on whatever online network he/she chooses. However, the ... [PRNewser]

NZ Animal Rights Group: 'Dogs Can Drive Cars Too!' - Posted December 6, 2012
"A dog driving a car isn't something you see every day"--but it will be something you can see on live TV in New Zealand thanks to a PR campaign dreamed up by the Auckland wing of the Society for the Prevention of Cruelty to Animals. (Turns out that Hobbits aren't the... [PRNewser]