Sarah May Bates

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Spotted around the media universe

RPA Goes Back to Basics for Honda - Posted October 15, 2014
Yesterday we posted on an RPA campaign in which the agency dove into comedic short films for client Honda with the help of funny man Nick Thune. In today's offering, RPA does things a bit more traditionally for the same client. Here's "Music Festival": ... [MediaJobsDaily]

RPA Turns Nick Thune into 'Brad, the Lyft Driver' for Honda Fit - Posted October 14, 2014
RPA is debuting a new online series promoting the Honda Fit with "Brad, the Lyft Driver," a hidden-camera style video starring Nick Thune as Brad, an (overly) accommodating Lyft driver. The series, directed by Fred Savage (M... [AgencySpy]

RPA Debuts 'Fit for You' for Honda - Posted June 19, 2014
RPA is promoting the launch of the all new 2015 Honda Fit with an integrated campaign entitled "Fit For You." Centered around a pair of 30-second television spots starring actor/comedian Nick Thune, the campaign also includes digital and social media activations, as well as multicultural campaign extensions fe... [AgencySpy]

Here's RPA's April Fools Entry for Honda - Posted April 1, 2013
Fresh off of retaining creative duties at least for longtime client Honda, (phew), RPA has rolled this out on this, the jokiest, prank-filled of days. The Santa Monica-based agency introduces us to the greatest haircut-on-the-go machine known to man with the HondaHAIR, which comes equipped within the Honda Odyssey Touring Elite.... [AgencySpy]

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